Core Viewpoint - The "Shangdeng+" series of activities in Xingning has successfully attracted a significant number of tourists and generated substantial tourism revenue during the Spring Festival, showcasing the integration of culture and commerce in promoting local tourism and economic growth [9][10][96]. Group 1: Tourism and Economic Impact - During the nine-day Spring Festival holiday, Xingning received 654,000 tourists, representing a year-on-year increase of 16.19% [9] - The tourism revenue reached 640 million yuan, marking a year-on-year growth of 22.98% [10] - The occupancy rate of star-rated hotels, hot spring hotels, and guesthouses in the city reached 100% for several days [10] Group 2: Cultural Activities and Engagement - The "Shangdeng+" activities included over 130 events that combined folk customs, arts, sports, and commerce, enhancing the festive atmosphere and engaging both locals and visitors [6][7] - The activities featured the world's largest lantern building, attracting thousands of visitors to witness the lighting ceremony [8][22] - The event generated significant online engagement, with over 12 million viewers participating in live broadcasts on social media platforms [29][30] Group 3: Community and Cultural Heritage - The activities promoted the deep integration of local Hakka culture with tourism, enhancing the visibility of traditional customs and attracting attention to the region's heritage [17][19] - Various local events, such as the "Shangdeng" rituals and cultural performances, provided immersive experiences for visitors, showcasing the rich cultural traditions of the Hakka people [44][56] - The "Shangdeng+" series aims to revitalize ancient customs and promote the preservation of intangible cultural heritage while boosting the local economy [97][98]

Core Viewpoint - The "Guanghuo Xing Tianxia" cultural market event in Xingning City aims to promote local culture and agricultural products while enhancing the integration of culture, tourism, and agriculture during the Spring Festival in 2026 [2][27]. Group 1: Event Details - The cultural market will take place from February 4 to February 13, 2026, at the Mingzhu Cultural Square in Xingning City, open daily from 10:00 AM to 10:00 PM [2][3]. - The event focuses on showcasing intangible cultural heritage and integrating agriculture with culture and tourism, creating a comprehensive platform for cultural experiences, product exhibitions, and leisure consumption [6][19]. Group 2: Product Offerings - A special area will be dedicated to showcasing local products from Xingning and Guangdong, including nuts, dried goods, and specialty snacks, providing a one-stop shopping experience [12][15]. - Highlighted local products include Xingning pigeon, Xingning Dan Cong tea, Xingning silk rice, and Hakka traditional food, which represent the unique agricultural characteristics and achievements of the region [13][14]. Group 3: Cultural Activities - The event will feature core activities such as live demonstrations of traditional crafts and performances, allowing citizens to experience the charm of traditional culture up close [10]. - A themed concert titled "Tribute to Beyond" will be held, blending classic songs to create a cultural experience that merges tradition with modernity [11]. Group 4: Community Engagement - The organizing committee will implement various community benefit measures, including consumer discount vouchers for social media sharing and daily lucky draws for practical gifts [24]. - The event aims to enrich the cultural life of the community during the Spring Festival and serves as a practical implementation of the "Guanghuo Xing Tianxia" strategy to promote high-quality development in the agriculture, culture, and tourism sectors [27][28].

Core Insights - The article emphasizes the significance of "Meizhou Pomelo" and "Jia Ying Tea" as the representative flavors of Meizhou, highlighting their cultural and economic importance in the region [2][3]. Industry Overview - Meizhou, historically known as "Jia Ying," is located at the intersection of Guangdong, Fujian, and Jiangxi provinces, benefiting from ecological advantages such as high mountains, clouds, and selenium-rich soil, which contribute to its agricultural output [4][5]. - The region is not only a major producer of pomelos but also the largest tea-producing area in Guangdong, with a focus on promoting the "Jia Ying Tea" brand [5]. Tea Industry Development - In recent years, Meizhou has actively explored its tea industry advantages, aiming to scale up tea production and enhance quality, with a clear development path centered on "Hakka Stir-fried Green Tea" [7][8]. - As of 2024, the tea planting area in Meizhou is 360,800 acres, accounting for approximately 25% of the province's total, with a total tea production of 33,100 tons [9]. Tea Varieties and Characteristics - The article details various tea types produced in Meizhou, including: - **Hakka Stir-fried Green Tea**: Known for its rich aroma and unique flavor, recognized as a city-level intangible cultural heritage [13][15]. - **Meixian Green Tea**: A national geographical indication product with a distinct flavor profile [19][20]. - **Dapu Xiyan Tea**: A representative of Meizhou Oolong tea, characterized by its rich aroma and flavor [22][23]. - **Qingliang Mountain Tea**: Maintains traditional production methods, offering a unique taste experience [25][27]. - **Pingyuan Guoduo Tea**: Grown at high altitudes, known for its refreshing flavor [29][30]. - **Xingning Dan Cong Tea**: Celebrated for its diverse varieties and rich historical background [32][34]. - **Fengshun Matou Tea**: Combines traditional flavors with a unique cultural heritage [36][38]. - **Wuhua Tianzhu Tea**: Known for its early spring harvest and exceptional quality [40][42]. - **Jiaoling Huangkeng Tea**: Recognized for its distinctive appearance and flavor [45][46]. - **Pomelo Flower Tea**: A blend of fresh pomelo flowers and Jia Ying tea, enhancing the flavor experience [48][49].

Core Viewpoint - The collaboration between the "Zhenxiang" rural tourism service platform and the Meizhou "Xingning Specialty" project aims to enhance the promotion and market competitiveness of Xingning's agricultural products through comprehensive marketing strategies and new media channels [2][5][15]. Group 1: Collaboration Details - The "Zhenxiang" platform will create a comprehensive promotional plan for "Xingning Specialty," leveraging its traffic advantages through homepage recommendations and special pages [3][4]. - The promotion will utilize short videos and creative posters to provide consumers with a more intuitive understanding of "Xingning Specialty," thereby increasing brand awareness [4][5]. Group 2: Agricultural Resources and Branding - Xingning City has successfully developed five national and 13 provincial specialty agricultural products, along with 44 "Yue" branded agricultural products, showcasing its rich agricultural resources [8][9]. - The city has established three regional public brands: "Xingning Pigeon," "Xingning Silmiao Rice," and "Xingning Dancong Tea," which are well-recognized for their quality [9][10]. Group 3: Marketing Strategy and Future Plans - The project leader, Wang Chenyang, emphasizes the need for further efforts in market promotion, stating that the integration of agriculture, culture, and tourism is the core development direction for "Xingning Specialty" [11][12]. - The collaboration is seen as a significant step towards expanding the market reach of "Xingning Specialty," with aspirations to penetrate both national and international markets [15][30]. Group 4: Events and Initiatives - An offline launch event for "Xingning Specialty" and "Xingning Pigeon" is scheduled to take place on June 21 at the Weiersi International Hotel in Meizhou City [28]. - Wang Chenyang, who has transitioned from the arts to the agricultural sector, aims to integrate various resources to promote the branding of "Xingning Specialty" [24][30].

Core Viewpoint - The "Top Ten Spring Teas of Xingning City" evaluation event aims to establish quality benchmarks and promote the tea industry through standardization and branding efforts [6][12]. Group 1: Event Overview - The evaluation event took place on May 2 in the tea and wine industry community of Zhuoshui Village, Jingnan Town, attracting over 200 representatives from government and enterprises [2][3]. - The event included the unveiling of the "Single Cluster Tea Production Exchange Center," which focuses on skill transmission, technical training, and brand display [18][19]. Group 2: Evaluation Results - The evaluation process started on April 30, involving enterprise registration, expert blind reviews, and public tasting, ultimately selecting 11 companies as the "Top Ten Spring Teas" [7][8]. - The awarded companies include Xingning City Bolv Ecological Agriculture Technology Co., Ltd. and Jingnan Siyuan Tea House, among others [11]. Group 3: Industry Impact - The event has been held for several years, providing a competitive platform for tea companies and promoting overall industry upgrades [12][13]. - The establishment of the Single Cluster Tea Production Exchange Center aims to address challenges in traditional tea production techniques and enhance quality control [20][21]. Group 4: Economic Integration - The event also recognized three new "Four Up Enterprises" in Jingnan Town, encouraging local businesses to improve quality and expand scale [33]. - Jingnan Town is promoting a fusion of tea, fruit, wine, and cultural tourism to boost local economy and enhance community engagement [39].