65万人次打卡， 旅游收入6.4亿 元，"上灯+"点 亮兴宁文旅新春 开门红_南方+_ 南方plus 四海客乡人汇聚 围龙屋顶礼升 灯，数万游客共 赏世界最大花灯 楼亮灯，美国女 婿伴妻"转妹 家"（回嫁家） 体验八百年非 遗，"上灯+广货 行天下"市集带 动销售超500万 元，相关报道阅 读量超过1.4亿 人次……这个春 节，梅州兴宁以 沸腾的年味刷屏 出圈。 以灯为媒，融合 民俗、艺术、体 育、商贸等多重 元素，当地正以 一系列"上灯 +"活动燃动全 城，130余场精 彩活动贯穿春节 前后，为当地群 众和八方来 客"添兴致、上 氛围"，更以实 实在在的人气和 效益，引爆整座 城市的热情与活 力，点亮了县域 文旅高质量发展 的新春开门红。 数万游客共赏世界最大花灯楼亮灯。 据初步统计，今 年春节9天假期 兴宁市已接待旅 游游客65.4万人 次，同比增长 16.19%；旅游 收入6.4亿元， 同比增长 22.98%；全市 星级旅游饭店、 温泉酒店、民宿 等深受游客青 睐，多日入住率 达到100%。 人气爆棚 非遗 民俗火起来 游龙开道，花灯 高升！正月初八 （2月24日）， 新春开工首日， 兴宁的年味犹在 升 ...

Core Viewpoint - The "Guanghuo Xing Tianxia" cultural market event in Xingning City aims to promote local culture and agricultural products while enhancing the integration of culture, tourism, and agriculture during the Spring Festival in 2026 [2][27]. Group 1: Event Details - The cultural market will take place from February 4 to February 13, 2026, at the Mingzhu Cultural Square in Xingning City, open daily from 10:00 AM to 10:00 PM [2][3]. - The event focuses on showcasing intangible cultural heritage and integrating agriculture with culture and tourism, creating a comprehensive platform for cultural experiences, product exhibitions, and leisure consumption [6][19]. Group 2: Product Offerings - A special area will be dedicated to showcasing local products from Xingning and Guangdong, including nuts, dried goods, and specialty snacks, providing a one-stop shopping experience [12][15]. - Highlighted local products include Xingning pigeon, Xingning Dan Cong tea, Xingning silk rice, and Hakka traditional food, which represent the unique agricultural characteristics and achievements of the region [13][14]. Group 3: Cultural Activities - The event will feature core activities such as live demonstrations of traditional crafts and performances, allowing citizens to experience the charm of traditional culture up close [10]. - A themed concert titled "Tribute to Beyond" will be held, blending classic songs to create a cultural experience that merges tradition with modernity [11]. Group 4: Community Engagement - The organizing committee will implement various community benefit measures, including consumer discount vouchers for social media sharing and daily lucky draws for practical gifts [24]. - The event aims to enrich the cultural life of the community during the Spring Festival and serves as a practical implementation of the "Guanghuo Xing Tianxia" strategy to promote high-quality development in the agriculture, culture, and tourism sectors [27][28].

Core Insights - The article emphasizes the significance of "Meizhou Pomelo" and "Jia Ying Tea" as the representative flavors of Meizhou, highlighting their cultural and economic importance in the region [2][3]. Industry Overview - Meizhou, historically known as "Jia Ying," is located at the intersection of Guangdong, Fujian, and Jiangxi provinces, benefiting from ecological advantages such as high mountains, clouds, and selenium-rich soil, which contribute to its agricultural output [4][5]. - The region is not only a major producer of pomelos but also the largest tea-producing area in Guangdong, with a focus on promoting the "Jia Ying Tea" brand [5]. Tea Industry Development - In recent years, Meizhou has actively explored its tea industry advantages, aiming to scale up tea production and enhance quality, with a clear development path centered on "Hakka Stir-fried Green Tea" [7][8]. - As of 2024, the tea planting area in Meizhou is 360,800 acres, accounting for approximately 25% of the province's total, with a total tea production of 33,100 tons [9]. Tea Varieties and Characteristics - The article details various tea types produced in Meizhou, including: - **Hakka Stir-fried Green Tea**: Known for its rich aroma and unique flavor, recognized as a city-level intangible cultural heritage [13][15]. - **Meixian Green Tea**: A national geographical indication product with a distinct flavor profile [19][20]. - **Dapu Xiyan Tea**: A representative of Meizhou Oolong tea, characterized by its rich aroma and flavor [22][23]. - **Qingliang Mountain Tea**: Maintains traditional production methods, offering a unique taste experience [25][27]. - **Pingyuan Guoduo Tea**: Grown at high altitudes, known for its refreshing flavor [29][30]. - **Xingning Dan Cong Tea**: Celebrated for its diverse varieties and rich historical background [32][34]. - **Fengshun Matou Tea**: Combines traditional flavors with a unique cultural heritage [36][38]. - **Wuhua Tianzhu Tea**: Known for its early spring harvest and exceptional quality [40][42]. - **Jiaoling Huangkeng Tea**: Recognized for its distinctive appearance and flavor [45][46]. - **Pomelo Flower Tea**: A blend of fresh pomelo flowers and Jia Ying tea, enhancing the flavor experience [48][49].

Core Viewpoint - The collaboration between the "Zhenxiang" rural tourism service platform and the Meizhou "Xingning Specialty" project aims to enhance the promotion and market competitiveness of Xingning's agricultural products through comprehensive marketing strategies and new media channels [2][5][15]. Group 1: Collaboration Details - The "Zhenxiang" platform will create a comprehensive promotional plan for "Xingning Specialty," leveraging its traffic advantages through homepage recommendations and special pages [3][4]. - The promotion will utilize short videos and creative posters to provide consumers with a more intuitive understanding of "Xingning Specialty," thereby increasing brand awareness [4][5]. Group 2: Agricultural Resources and Branding - Xingning City has successfully developed five national and 13 provincial specialty agricultural products, along with 44 "Yue" branded agricultural products, showcasing its rich agricultural resources [8][9]. - The city has established three regional public brands: "Xingning Pigeon," "Xingning Silmiao Rice," and "Xingning Dancong Tea," which are well-recognized for their quality [9][10]. Group 3: Marketing Strategy and Future Plans - The project leader, Wang Chenyang, emphasizes the need for further efforts in market promotion, stating that the integration of agriculture, culture, and tourism is the core development direction for "Xingning Specialty" [11][12]. - The collaboration is seen as a significant step towards expanding the market reach of "Xingning Specialty," with aspirations to penetrate both national and international markets [15][30]. Group 4: Events and Initiatives - An offline launch event for "Xingning Specialty" and "Xingning Pigeon" is scheduled to take place on June 21 at the Weiersi International Hotel in Meizhou City [28]. - Wang Chenyang, who has transitioned from the arts to the agricultural sector, aims to integrate various resources to promote the branding of "Xingning Specialty" [24][30].

Core Viewpoint - The "Top Ten Spring Teas of Xingning City" evaluation event aims to establish quality benchmarks and promote the tea industry through standardization and branding efforts [6][12]. Group 1: Event Overview - The evaluation event took place on May 2 in the tea and wine industry community of Zhuoshui Village, Jingnan Town, attracting over 200 representatives from government and enterprises [2][3]. - The event included the unveiling of the "Single Cluster Tea Production Exchange Center," which focuses on skill transmission, technical training, and brand display [18][19]. Group 2: Evaluation Results - The evaluation process started on April 30, involving enterprise registration, expert blind reviews, and public tasting, ultimately selecting 11 companies as the "Top Ten Spring Teas" [7][8]. - The awarded companies include Xingning City Bolv Ecological Agriculture Technology Co., Ltd. and Jingnan Siyuan Tea House, among others [11]. Group 3: Industry Impact - The event has been held for several years, providing a competitive platform for tea companies and promoting overall industry upgrades [12][13]. - The establishment of the Single Cluster Tea Production Exchange Center aims to address challenges in traditional tea production techniques and enhance quality control [20][21]. Group 4: Economic Integration - The event also recognized three new "Four Up Enterprises" in Jingnan Town, encouraging local businesses to improve quality and expand scale [33]. - Jingnan Town is promoting a fusion of tea, fruit, wine, and cultural tourism to boost local economy and enhance community engagement [39].