Core Viewpoint - The collaboration between the "Zhenxiang" rural tourism service platform and the Meizhou "Xingning Specialty" project aims to enhance the promotion and market competitiveness of Xingning's agricultural products through comprehensive marketing strategies and new media channels [2][5][15]. Group 1: Collaboration Details - The "Zhenxiang" platform will create a comprehensive promotional plan for "Xingning Specialty," leveraging its traffic advantages through homepage recommendations and special pages [3][4]. - The promotion will utilize short videos and creative posters to provide consumers with a more intuitive understanding of "Xingning Specialty," thereby increasing brand awareness [4][5]. Group 2: Agricultural Resources and Branding - Xingning City has successfully developed five national and 13 provincial specialty agricultural products, along with 44 "Yue" branded agricultural products, showcasing its rich agricultural resources [8][9]. - The city has established three regional public brands: "Xingning Pigeon," "Xingning Silmiao Rice," and "Xingning Dancong Tea," which are well-recognized for their quality [9][10]. Group 3: Marketing Strategy and Future Plans - The project leader, Wang Chenyang, emphasizes the need for further efforts in market promotion, stating that the integration of agriculture, culture, and tourism is the core development direction for "Xingning Specialty" [11][12]. - The collaboration is seen as a significant step towards expanding the market reach of "Xingning Specialty," with aspirations to penetrate both national and international markets [15][30]. Group 4: Events and Initiatives - An offline launch event for "Xingning Specialty" and "Xingning Pigeon" is scheduled to take place on June 21 at the Weiersi International Hotel in Meizhou City [28]. - Wang Chenyang, who has transitioned from the arts to the agricultural sector, aims to integrate various resources to promote the branding of "Xingning Specialty" [24][30].

Core Viewpoint - The "Top Ten Spring Teas of Xingning City" evaluation event aims to establish quality benchmarks and promote the tea industry through standardization and branding efforts [6][12]. Group 1: Event Overview - The evaluation event took place on May 2 in the tea and wine industry community of Zhuoshui Village, Jingnan Town, attracting over 200 representatives from government and enterprises [2][3]. - The event included the unveiling of the "Single Cluster Tea Production Exchange Center," which focuses on skill transmission, technical training, and brand display [18][19]. Group 2: Evaluation Results - The evaluation process started on April 30, involving enterprise registration, expert blind reviews, and public tasting, ultimately selecting 11 companies as the "Top Ten Spring Teas" [7][8]. - The awarded companies include Xingning City Bolv Ecological Agriculture Technology Co., Ltd. and Jingnan Siyuan Tea House, among others [11]. Group 3: Industry Impact - The event has been held for several years, providing a competitive platform for tea companies and promoting overall industry upgrades [12][13]. - The establishment of the Single Cluster Tea Production Exchange Center aims to address challenges in traditional tea production techniques and enhance quality control [20][21]. Group 4: Economic Integration - The event also recognized three new "Four Up Enterprises" in Jingnan Town, encouraging local businesses to improve quality and expand scale [33]. - Jingnan Town is promoting a fusion of tea, fruit, wine, and cultural tourism to boost local economy and enhance community engagement [39].