Group 1 - The "Shenyang Animation Master" labor brand has been established to help job seekers find employment by creating distinctive regional and industry-specific labor brands during the autumn recruitment season [1][11] - In a training course at an animation industry park in Shenyang, over 30 students, including those from non-related fields, are receiving training in animation technology [3][9] - The labor brand has attracted over 150 animation industry chain enterprises in Liaoning Province, with over 30,000 practitioners and an annual labor income exceeding 5 billion yuan [11][13] Group 2 - The national animation-related enterprises have surpassed 198,000, with the market size expected to reach 652.1 billion yuan by 2025, highlighting the demand for skilled talent in the industry [15] - The "Shenyang Animation Master" program has provided talent for major projects such as "Nezha" and "Black Myth: Wukong," with over 3,000 participants involved in the production of "Nezha 2" [18] - The program has facilitated the employment of over 4,000 individuals in the animation industry by 2025, with more than 50% being fresh graduates [20] Group 3 - The "Dunhuang Cultural Creator" labor brand has been developed in Gansu to support the local cultural and creative industry, with over 20,000 trainees and 22,500 labor transfers since 2025 [22][31] - Gansu's cultural products sales reached 393 million yuan in the first ten months of the year, marking a 29% increase year-on-year [29] - The Ministry of Human Resources and Social Security reports that there are over 2,300 labor brands in China, which have created nearly 60 million jobs, with plans to further develop and organize these labor brands [33]

Industry Overview - The number of animation-related enterprises in China has exceeded 198,000, with the market size expected to reach 652.1 billion yuan this year [1] - Over 90% of animation creators primarily rely on self-study, leading to challenges in talent acquisition for companies [1] Talent Demand and Supply - A company in Shenyang reports that one-third of its employees are sourced from the "Shenyang Animation Master" training base, and plans to expand its workforce due to increasing project orders [3] - The hiring demand for animation professionals has increased by approximately 20% year-on-year, particularly for animation artists and those skilled in AI animation and UE animation technologies [5] - Another company highlights the growing demand for talent in immersive VR space tourism products, but faces challenges due to high employee turnover in the animation industry [7] Talent Matching and Support - The "Shenyang Animation Master" program has provided talent for major projects like "Nezha," "Black Myth: Wukong," and "Chang'an 30,000 Li," with over 3,000 participants involved in the production of "Nezha 2" [13] - A digital talent pool platform in Shenyang has established a feedback mechanism for employers, completing 4,200 job matches and improving production efficiency by 35% for local animation companies [13] Employment Initiatives - The Shenyang Human Resources and Social Security Bureau has facilitated the employment of over 4,000 individuals in the animation industry this year, with more than 50% being recent graduates [15] - Support measures for animation startups include entrepreneurial loans, social security subsidies, and skill enhancement subsidies, totaling 500,000 yuan disbursed to date [15]