霍山太平畈，大别山内麓的"仙草故里"，素有"金山药岭名茶地、竹海桑园水电乡"之美誉。此地物华天 宝，生物达六千五百余种，中药材一千七百余种，其中"软黄金"霍山石斛冠绝群伦。萧氏先祖世代以采 药为业，深谙其道。 清光绪二十五年(1899年)，萧氏①先祖萧宏生于霍山城关赁下三间临街铺面，高 悬"萧宏生药号"匾额。店堂之内，他特将霍山石斛盛于青花瓷罐中陈设，郑重道："此乃'救命仙草'，阴 虚火旺、五心烦热者，取三克沸水冲泡，效胜十剂汤药。"凭借对药材品质近乎苛刻的坚守——必待霜 降之后采摘，此时石斛水分敛藏，有效成分臻于至浓，再经"十八道古法工艺"与"三重炭火烘焙"——药 号迅速赢得"石斛标杆"之美誉，成为霍山城关药商交口称赞的金字招牌。 至此，徽盛堂前身创立。 传承：烽火砥砺，薪火永续(1911-1989) 及至清宣统三年(1911年)，霍山县已有七家私营药铺涉足药材购销②，然多赖药农采集、商贩转卖，地 产药材如茯苓、半夏、何首乌、桔梗、厚朴、麝香、金银花、石斛等三十余种，发展滞缓。 清代赵学敏在《本草纲目拾遗》中，对霍山石斛有一段精准记载： "霍山石斛，出江南霍山，形较钗斛 细小，色黄而形曲不直，有成毬者。彼土 ...

Group 1 - The Yunnan provincial government emphasizes the development of the "under-forest economy" as a new path for highland characteristic agriculture, aiming to leverage unique resources to create high-value industries for increasing income [1][5] - The Yunnan Tropical Agricultural Science Research Institute has established the largest coffee germplasm resource nursery in China, focusing on variety improvement and sustainable practices, such as intercropping coffee with rubber trees to enhance land utilization and reduce pest issues [1][2] - The introduction of innovative planting models, such as intercropping with nut trees, has shown significant economic benefits, with an increase of approximately 3000 yuan per mu [2] Group 2 - Dehuo Biological Technology Co., Ltd. operates a 1400 mu pure substrate seedling base, ensuring high-quality raw materials and addressing the challenges of stable agricultural production [3] - The company plans to establish a 1700 mu semi-wild Dendrobium planting base, utilizing Yunnan's unique climate and biodiversity to enhance the "under-forest benefits" [3] - Since its production began in September, the company has achieved over 10 million yuan in output value and has positively impacted over 800 local farmers through stable income from Dendrobium cultivation [3][4] Group 3 - The Dendrobium industry in Dehuo has developed a complete industrial chain, with expectations to reach a comprehensive output value of 1.8 billion yuan by 2025, significantly benefiting local farmers [4] - The total area of under-forest economy in Dehuo has reached 959,300 mu, involving over 40,000 households and 200,000 people, demonstrating strong community engagement [5] - The Yunnan province is entering a critical period for economic transformation and development, with ongoing efforts to optimize the under-forest economy and enhance market connections [5][6]

Core Insights - The article highlights the recognition of Pinhu Tang as the "First Brand of Chinese Purple Skin Dendrobium" and the largest service provider in the industry, indicating its leadership in the full industry chain of Dendrobium [1][3]. Group 1: Determinants of "First Brand" - The recognition as the "First Brand" is backed by a robust and interconnected business ecosystem that is difficult to replicate, providing a consistent competitive edge [5]. - The company has established a resource advantage by creating a germplasm resource bank, successfully breeding superior varieties, and ensuring quality through a model that integrates companies, bases, cooperatives, and farmers [7]. - Technological innovation is a core competitive strength, with collaborations with top research institutions leading to the development of a modern scientific evaluation system for Dendrobium [9][10]. Group 2: Industry Leadership and Market Position - Pinhu Tang has achieved the highest sales in the Dendrobium health product sector, transitioning from a category creator to a market leader through comprehensive control of the supply chain [16][17]. - In the Dendrobium health liquor sector, the company has established itself as the market leader, showcasing its ability to innovate and create mainstream products [16]. Group 3: Marketing and Brand Trust - The second harvest festival exemplifies the company's full industry chain strength, transforming a farming event into a platform for industry display and brand empowerment [19]. - The company utilizes a seasonal marketing strategy that creates year-round engagement, enhancing consumer trust through immersive experiences that connect the product's journey from cultivation to consumption [21]. Group 4: Commitment to Values - Choosing Pinhu Tang products signifies a commitment to a complete value system, including trust in the authenticity of raw materials, recognition of technological innovation, and support for industry standards and sustainable practices [23][25].