2025年，家居建材行业正经历一场信任危机。从浙江嘉兴某建材门店老板卷款跑路、导致消费者损失上 千万元，到多家知名整装企业因资金链断裂停工破产，行业"爆雷"事件频发，消费者信心持续滑坡。 在此背景下，Lamett乐迈石晶以行业革新者之姿，推出"7天无理由退货、总部兜底 三方监管、10年质 保 终身免费服务"三大服务体系，强势突围。该体系不仅为消费者筑起信任护城河，更致力于重构家居 建材行业的信任机制。 Lamett乐迈石晶门店 "服务铁三角"直击行业痛点 家居建材行业因服务链条长、信息不对称、经销商管理混乱等问题，长期饱受诟病。在实际消费过程 中，退货无门、销售与安装严重脱节、预付款"打水漂"、售后保障缺失等痛点频现。 《2024年中国家居市场消费洞察报告》显示，67.6%的消费者将"售后有保障"列为选购家居产品的首要 考量，然而行业中仅不足30%的品牌能真正兑现服务承诺。信任崩塌之际，"终身服务""零风险交付"正 成为消费者最迫切的需求。 针对行业痼疾，Lamett乐迈石晶于2025年7月推出创新服务体系，实现从消费到服务的全链路升级，精 准回应消费者信任焦虑。 传统建材市场中，"退货难、费用高"是消费者最 ...

Core Insights - The implementation of personal consumption loan interest subsidy policy starting from September 2025 is expected to stimulate demand for home decoration, particularly benefiting innovative building materials and leading brands like Lamett [1][14] - Lamett has established a strong brand presence and market position through a significant brand endorsement partnership and over 40 years of technical expertise [2][3] Brand Strategy - Lamett officially announced its first global brand ambassador, actor and singer Xiao Zhan, in July this year, aligning his positive image with the brand's values of health, safety, comfort, and environmental friendliness [3][5] - The brand endorsement has led to a rapid increase in brand awareness, with significant advertising exposure in major cities and extensive discussions on social media platforms, resulting in increased foot traffic and customer inquiries at retail locations [3][6] Product Innovation - Founded in 1985, Lamett is a high-end whole-house decoration brand that pioneered the global first stone crystal floor in 2016, addressing traditional flooring issues such as formaldehyde, waterproofing, wear resistance, slip resistance, sound insulation, and compatibility with underfloor heating [6][16] - In 2024, Lamett developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials to various home spaces, including wardrobes, cabinets, and bathrooms, thus redefining whole-house decoration standards [6][16] Supply Chain and Local Investment - Lamett has established a global supply chain with over 10 factories and sales offices across countries, ensuring standardized production and efficient cost management [10][13] - The company has invested in local production capabilities in China, acquiring over 800,000 square meters of land for modern production bases and R&D centers, enhancing service efficiency and customer satisfaction [13][14] Market Position and Recognition - Lamett has received industry recognition, including the 2025 Forbes "Design Leading Brand" award, reinforcing its position as a market leader and providing confidence to partners [7][14] - The company is actively seeking partnerships in the burgeoning stone crystal market, positioning itself as an innovator and leader in the industry [14]

Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]