品牌力破圈：代言人效应焕新势能，四十年积淀筑牢市场根基 2025年9月起，个人消费贷款贴息政策将正式实施，家居家装被列为重点支持领域。这一政策红利有望 进一步激发消费者的家装升级需求，为创新型建材和头部品牌带来巨大的发展机遇。在此背景下， Lamett乐迈石晶作为新型石晶材料开创者，凭借强大的品牌实力与全球化的垂直整合供应链，正以前瞻 性布局迎接这一轮市场爆发，携手合作伙伴开启万亿级石晶赛道全新的投资想象空间。 在消费升级浪潮下，品牌力已成为企业穿越周期、赢得市场信任与消费者青睐的关键。Lamett乐迈石晶 通过一次具有深远影响的品牌代言合作，以及长达四十年的技术沉淀与市场深耕，成功塑造了鲜明的品 牌形象与稳固的市场地位。 今年7月，Lamett乐迈石晶正式官宣首位品牌全球代言人——演员、歌手肖战。这一选择并非偶然，而 是经过深思熟虑的精准匹配。肖战作为在全球范围内拥有巨大影响力的公众人物，其健康积极、专业敬 业的形象与Lamett乐迈石晶所倡导的"健康、安全、舒适、环保"品牌理念高度契合。此次合作，旨在打 破传统建材行业固有的营销模式，将品牌影响力从垂直领域拓展至更广泛的消费群体。代言人效应迅速 引发了市场 ...

Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]