Core Insights - The home building materials industry is facing a trust crisis in 2025, with incidents of fraud and bankruptcy leading to a decline in consumer confidence [1] - Lamett has introduced a comprehensive service system aimed at rebuilding trust in the industry, featuring a 7-day no-reason return policy, headquarters backing, third-party supervision, a 10-year warranty, and lifetime free service [1][4][5] Industry Challenges - The home building materials sector suffers from long service chains, information asymmetry, and chaotic dealer management, leading to common consumer pain points such as difficulty in returns, disconnection between sales and installation, and lack of after-sales support [4] - According to the 2024 China Home Market Consumption Insight Report, 67.6% of consumers prioritize after-sales support when selecting home products, yet less than 30% of brands can fulfill service commitments [4] Lamett's Innovative Service System - Lamett's service system addresses industry issues by offering a full-category 7-day no-reason return policy, covering all costs related to removal and transportation, thus alleviating consumer fears about returns [4] - To ensure the safety of consumer prepayments, Lamett employs a dual mechanism of headquarters backing and third-party financial supervision, guaranteeing consumer rights in case of dealer issues [4][5] Trust Reconstruction and Value Transformation - Lamett's service framework is designed not only as an after-sales policy but also as a foundational logic to rebuild trust in the industry, significantly reducing consumer decision-making costs and enhancing brand loyalty [6] - The company aims to shift the industry focus from price competition to value competition, injecting sustainable "trust economy" into the sector [7] Market Potential - The Chinese stock housing renovation market is projected to reach 3.34 trillion yuan in 2025, with increasing consumer demand for healthy and efficient home decoration driving the industry towards a green transformation [9] - Lamett, as a pioneer in the stone crystal category, offers eight core performance features and a comprehensive stone crystal whole-house solution, continuously building a safe and healthy living environment for consumers [9][10] Company Overview - Founded in 1985, Lamett is a high-end whole-house decoration brand from Europe, focusing on health, safety, comfort, and environmental protection [11] - The company has established itself as an innovator in the new building materials sector, launching the world's first stone crystal flooring in 2016 and expanding its application to various home spaces in 2024 [11] - Lamett operates over 10 factories and sales offices globally, with more than 6,000 sales points across 80 countries, providing comprehensive high-end decoration solutions for residential, hotel, commercial, and public projects [11]

Core Insights - The implementation of personal consumption loan interest subsidy policy starting from September 2025 is expected to stimulate demand for home decoration, particularly benefiting innovative building materials and leading brands like Lamett [1][14] - Lamett has established a strong brand presence and market position through a significant brand endorsement partnership and over 40 years of technical expertise [2][3] Brand Strategy - Lamett officially announced its first global brand ambassador, actor and singer Xiao Zhan, in July this year, aligning his positive image with the brand's values of health, safety, comfort, and environmental friendliness [3][5] - The brand endorsement has led to a rapid increase in brand awareness, with significant advertising exposure in major cities and extensive discussions on social media platforms, resulting in increased foot traffic and customer inquiries at retail locations [3][6] Product Innovation - Founded in 1985, Lamett is a high-end whole-house decoration brand that pioneered the global first stone crystal floor in 2016, addressing traditional flooring issues such as formaldehyde, waterproofing, wear resistance, slip resistance, sound insulation, and compatibility with underfloor heating [6][16] - In 2024, Lamett developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials to various home spaces, including wardrobes, cabinets, and bathrooms, thus redefining whole-house decoration standards [6][16] Supply Chain and Local Investment - Lamett has established a global supply chain with over 10 factories and sales offices across countries, ensuring standardized production and efficient cost management [10][13] - The company has invested in local production capabilities in China, acquiring over 800,000 square meters of land for modern production bases and R&D centers, enhancing service efficiency and customer satisfaction [13][14] Market Position and Recognition - Lamett has received industry recognition, including the 2025 Forbes "Design Leading Brand" award, reinforcing its position as a market leader and providing confidence to partners [7][14] - The company is actively seeking partnerships in the burgeoning stone crystal market, positioning itself as an innovator and leader in the industry [14]

Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]