Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]