来源：环球网 2025年，中国家居行业在市场分化、存量竞争与全球化浪潮中加速变革，企业的战略抉择愈发凸显核心 竞争力。环球网策划"请出牌2026"系列访谈，对话家居行业领军者，解码年度发展逻辑，探寻未来突破 路径。本期特邀CIVRO希洛门窗品牌市场总监林雅熙，深入探讨高端系统门窗行业的市场变局、希洛 的战略布局，以及对2026年行业趋势的预判，剖析高端门窗品牌穿越周期的生存之道。 CIVRO希洛门窗品牌市场总监林雅熙 价值回归下的破局：技术纵深与服务生态双轮驱动 林雅熙指出，2025年，门窗市场最显著的变化是"加速分化"与"价值回归"——低端市场价格战愈演愈 烈，而高端市场对产品本质性能、设计美学及全周期服务的需求增速，已达低端市场的3倍。消费者正 从"为材料买单"转向"为体验和价值买单"，面对这一趋势，希洛门窗以"长期主义"为内核，立足"颠覆 自我认知"的定位，在技术、服务与渠道端打出组合拳。 技术创新是希洛夯实价值根基的核心抓手。2025年，希洛发布"全新灵动内开窗五金系统"，实现了底层 逻辑的革新而非简单配件升级。该系统将新零件数减少65%，达成"无序安装"与免工具调试，大幅降低 安装门槛与维护成本；集 ...

12月9日，2025世界卫浴大会在佛山樵山文化中心圆满落幕。本届大会以"面朝大海・春暖花开，共筑全球卫浴健 康人居新生态"为主题，汇聚全国13大卫浴产区逾千位行业精英代表，围绕"汇聚产业合力、破解发展困局、共启新程 愿景"展开深度交流。安华卫浴作为大会首席支持单位，携手行业同仁共探健康人居新生态，共启产业"春暖花开"新篇 章。 双奖加冕，实力登榜 引领行业标杆力量 本届大会，安华卫浴凭借卓越的品牌综合实力、持续的产品创新能力与深厚的市场口碑，一举斩获 "影响力品牌" 与 "2025 年度消费者喜爱品牌" 两项重磅荣誉。双重权威认可，不仅印证了安华卫浴的强劲发展势能，更巩固了品牌 持续引领行业未来的标杆地位。 安华 浴 II 2025世界卫浴大会 荣 誉 证 实 力 砥 砺 再 奋 发 ANNWA 安华卫浴 荣耀见证|实至名归 恭喜安华卫浴荣获 2025年度影响力品牌 24075 2014 参响力品牌 ANNWA 24 11 1 L 2025世界卫浴大会 荣誉证实力 砥砺再奋发 产品为先，创新驱动 践行健康人居新范式 自品牌创立以来，安华卫浴始终锚定"年轻态"核心定位，秉持"年轻、时尚、自由"的品牌理念深耕行业 ...

来源：环球网 12月6日，华阳盛业五恒科技展厅开业仪式圆满落幕，各界领导、行业嘉宾及媒体代表齐聚现场，共同 见证华阳盛业&金茂绿建两大品牌携手深耕健康舒适家居领域的重要里程碑，以五恒科技响应"好房 子"建设号召，为万千家庭解锁高品质人居新体验。 本次开业活动以"衡启未来，境无止境"为核心主题，精准锁定人居升级需求——好房子从不局限于遮风 避雨的物理属性，更应是承载健康、舒适与智慧的生活港湾，而"恒温、恒湿、恒氧、恒静、恒洁"的五 恒科技，正是构筑优质人居的核心引擎。 金茂人居的副总经理李俊登台致辞，深入分享金茂绿建在人居环境领域的技术沉淀与实践成果，传递品 牌以科技践行承诺、助力人居品质升级的坚定决心，让在场嘉宾深刻感知品牌实力。 随后，华阳盛业总经理杨利桃上台发言，阐述华阳盛业的发展愿景，以及与金茂绿建达成战略合作的初 心，双方秉持相同的品质追求，以强强联合之势推广五恒科技，为行业发展注入新动能，赢得现场阵阵 掌声。 剪彩时刻，双方主要领导共同移步舞台中央，携手剪彩，金剪落下，象征着华阳五恒&金茂绿建五恒科 技展厅正式对外开放，五恒科技将全面落地市场、服务消费者，开启健康人居新征程。剪彩结束后，全 体嘉宾移 ...

12月5日，2025圣象创意先锋派颁奖盛典暨大亚圣象饰面板新品发布会在广州设计周圆满收官。现场设 计菁英齐聚论坛，共话行业趋势。同时，全新饰面板系列首发亮相，以环保科技推动智造风潮。 大亚圣象饰面板总经理马龙致辞，阐述了品牌对设计、材料与健康人居的深度思考。马龙表示，大亚圣 象饰面板致力于将健康守护融入日常生活的每一个细节，为现代家居环境提供更安心、更高品质的选 择。2026年度新品——"大亚圣象·康御板"的诞生，正是这一理念的深化体现，"这不仅是一次产品迭 代，更是我们对'健康人居'承诺的践行。" ▲大亚 象集团品牌中心总经理 陈哲 02 塑"健康"内核，筑家居安心屏障 01"先锋"之势，聚设计前行之力 圣象集团与设计纪元联合发起"创意先锋派"IP项目。项目以"权威赋能、先锋引领、生态共生"为核心， 构建集专业认证背书、定制化价值赋能与全渠道曝光于一体的成长体系，实现品牌与设计师的双向成 就。 圣象集团品牌中心总经理陈哲表示，"创意先锋派"希望能推动设计端和产品端的关系从传统的"选品"模 式，转向深度的"共创"协作。具体而言，将在产品落地环节以多元产品矩阵支持更自由的设计选择；借 助品牌渠道发掘不同阶段的设 ...

Group 1: Urban Development and Infrastructure - Tianjin is accelerating the construction of a livable city by focusing on urban environment quality, green low-carbon housing, and urban renewal, leveraging opportunities from high-end conferences and major economic development plans [1] - The city has implemented significant urban appearance enhancement projects, including the renovation of key roads and bridges, and upgraded landscape lighting, particularly in areas like Haihe River and Wudadao historical district [1] - The State Grid Tianjin Electric Power Company has completed 40 old cable renovation projects, replacing outdated oil-paper insulated cables with modern alternatives, contributing to the city's modernization efforts [1] Group 2: Transportation and Rail Development - During the 14th Five-Year Plan, Tianjin is promoting integrated development around high-speed rail stations and enhancing rail transport infrastructure through the "four-network integration" strategy [2] - The Tianjin Metro Line 6, the city's first fully automated metro line, has been developed with advanced features such as automatic train awakening and obstacle detection, facilitating easier travel for citizens [2] - The completion of the Tianjin Metro Line 7 is expected to significantly improve public transportation levels in the city, receiving positive feedback from residents [2] Group 3: Green Initiatives and Housing - The Tianjin Electric Power Carbon Neutrality Center, a national first in government-enterprise cooperation, aims to serve as a comprehensive platform for carbon neutrality services, achieving energy savings of nearly 75% compared to conventional buildings [3] - A new health community project is under construction in Tianjin, transforming previously idle land into a modern residential area, with a focus on creating safe, comfortable, green, and smart living spaces [3] - The construction of approximately 340,000 square meters of urban renewal projects is being accelerated through collaboration between China State Construction Engineering Corporation and Tianjin Rail Transit Group [3]

Core Insights - The event highlighted the importance of energy-efficient technologies in the real estate sector, particularly emphasizing the role of Fenni's air energy solutions in achieving sustainability goals [1][7] - The real estate industry is transitioning from a development-focused phase to an operational and asset management phase, necessitating a shift in how properties are managed throughout their lifecycle [3][5] - Fenni has established a strong competitive advantage through over 20 years of innovation in the heat pump sector, with a significant number of patents and global certifications [5][9] Industry Trends - The standards for quality housing have evolved to prioritize safety, comfort, intelligence, ecology, and health, reflecting changing consumer demands [3][5] - The concept of buildings is shifting from mere physical spaces to being integral to healthy living environments, aligning with Fenni's product offerings [3][5] Company Developments - Fenni has applied for 1,758 patents and has been involved in the formulation of 16 national and 75 industry standards, showcasing its commitment to innovation and quality [5] - The "World No. 1 Energy" product by Fenni is designed to efficiently convert low-grade heat from the air into high-grade heat, significantly improving energy efficiency compared to traditional equipment [7][9] - Fenni's air system, which creates a health-oriented living environment, has become a preferred choice among high-end residential users, contributing to the upgrade of premium real estate projects [5][9]

Core Insights - Lamett has appointed actor and singer Xiao Zhan as its first global brand ambassador, marking a strategic upgrade in the Chinese market and a commitment to global users for health and safety [1][12] - The company has been a leader in the stone crystal category for 40 years, emphasizing health, safety, comfort, and environmental protection, with operations in over 80 countries and regions [3][15] - Lamett has innovated with the launch of the world's first stone crystal flooring in 2016 and is set to release the first stone crystal cabinet board in 2024, expanding its application across various home spaces [4][16] Company Overview - Founded in 1985, Lamett has established itself as a high-end whole-house decoration brand with over 10 factories and sales offices globally, and a research team from more than 17 countries [3] - The company has over 6,000 sales points worldwide, serving high-end residential, hotel, commercial, and public projects, solidifying its position as an industry benchmark [3] Market Positioning - The Chinese home decoration industry is undergoing a transformation driven by demand for health, safety, and green materials, with a projected compound annual growth rate of 2.8% over the next five years, reaching a market size of 5.17 trillion by 2028 [15] - Lamett has identified the Chinese market as a core part of its global strategy, establishing a direct sales network in major cities and over 100 dealer stores nationwide [15][16] Future Strategy - The company plans to focus on localized innovation by offering solutions tailored to Chinese households, covering all areas from flooring to walls [16] - Lamett aims to continuously improve its technology and craftsmanship to meet the health upgrade needs of consumers in their living spaces [16] Conclusion - The recent brand ambassador appointment and global resource integration signify a milestone in Lamett's strategic upgrade, aiming to create better living spaces for families worldwide, reinforcing its commitment to "healthy living" [17]