研磨冲泡一体咖啡杯

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新形势下“出口转内销”怎么转?
Jing Ji Wang· 2025-04-28 02:25
Core Viewpoint - The article highlights the challenges faced by export-oriented companies in China due to U.S. tariffs and emphasizes the importance of transitioning from export to domestic sales as a long-term strategy for growth and resilience in the market [1][4][6]. Group 1: Challenges Faced by Export Companies - Export companies are experiencing significant financial strain, with 200 million pieces of clothing stuck in inventory and $6-7 million in receivables uncollectible due to halted orders [1]. - The transition to domestic sales requires companies to adapt their business models from bulk orders to direct consumer retail, addressing differences in market positioning, quality standards, and consumer preferences [1]. Group 2: Government Support and Initiatives - Various policies have been introduced to support domestic sales, including the "Foreign Trade Quality Products China Tour" event, which connects foreign trade companies with domestic buyers [3]. - Over 80 large supermarkets, e-commerce platforms, and retail enterprises participated in the procurement event, with intentions to stock foreign trade products [3]. - Six e-commerce platforms have established domestic sales zones, connecting over 6,000 foreign trade companies and facilitating more than 600 entries into the market [3]. Group 3: Market Potential and Future Outlook - The retail sales of consumer goods in China are projected to reach 48.8 trillion RMB in 2024, significantly surpassing exports to the U.S., indicating a vast domestic market opportunity [4]. - Approximately 85% of export-oriented companies are also engaging in domestic sales, with domestic sales accounting for nearly 75% of total sales [4]. - The domestic market, with over 1.4 billion people and a GDP per capita exceeding $13,000, is in a critical phase of consumption upgrade, presenting opportunities for product innovation and market adaptation [4]. Group 4: Resilience and Innovation - The transition to domestic sales is viewed as a crucial breakthrough for export companies to cope with external challenges, fostering innovation and resilience [6]. - Companies are encouraged to focus on product quality and consumer needs, with examples of successful adaptations such as coffee brewing cups and textile products tailored for domestic consumers [4][6].
政企拓内销 让外贸订单继续“滚”起来
Yang Shi Xin Wen Ke Hu Duan· 2025-04-21 11:54
盐城艾瑞服饰有限公司业务负责人 孙青:前年开始,我们给美国客人第一张订单做了2000件,今年一下子翻到17万件,我原本第一批交期是4月5日,现在 已经过了交期有半个月了,有4个集装箱的货在家里。 90%的产品出口,大部分对美销售,在手订单400万件,有一半处在积压状态,一些订单被要求降价50%才能收货,这是当前孙青的工厂要面对的经营现 状。 盐城艾瑞服饰有限公司业务负责人 孙青:过去两个星期里面,真的是彻夜难眠,这么多衣服压在里面,200万件,销售额大概超过六七百万美金。 这两天,商务部外贸优品中华行江苏站活动在南京举行,巡回采购团在活动现场进行了首场采购。面对当前外贸产品出口困难,如何拓内销,让订单继续滚 起来,是现场人员的更大诉求。 一家大型外贸企业带来的这款全新研磨冲泡一体咖啡杯,一亮相便成为展会上的热销款。 苏美达股份有限公司总经理 王健:按照国内市场消费者的需求,开发出这么的一款产品。 记者在现场发现,有的企业为了拓展国内市场,已经开始研发新品,有些外贸企业则是带着原本出口美国的商品来参展。 高鑫零售M会员店百货部采购经理 黄玲:他们在设计生产制造的能力上面都非常强,下周我们就准备签约,跟他们做采购 ...