Core Insights - The article highlights the innovative approaches taken by Kuaishou influencers in commercial collaborations, moving away from traditional advertising to more engaging and customized content [5][7][18] - Kuaishou's data indicates significant growth in brand contract advertising consumption, with a 655% increase in collaboration orders and a 132% rise in monetized influencers [7][24] Group 1: Innovative Commercial Content - Influencer "Li Wawa" exemplifies the new trend by creating engaging content that allows farmers to exchange fresh vegetables for products from JD Supermarket, effectively promoting the brand's core selling points of freshness and timely delivery [2][5] - The shift from rigid advertising to customized content has been noted, with Kuaishou influencers focusing on "brand effectiveness and sales integration" [5][27] - The success of "Li Wawa's" video, which garnered over 2.87 million views, serves as a model for innovative commercial content on Kuaishou [5][7] Group 2: Trust and Authenticity - Kuaishou influencers are redefining commercial content through authenticity and relatability, building strong trust with their audience [8][17] - The influencer "Li Wawa" has gained 5.71 million followers by showcasing real-life experiences, which translates into effective brand collaborations [8][10] - The emotional connection established between influencers and their audience acts as an intangible endorsement for brands, enhancing the credibility of commercial content [17][18] Group 3: Platform Support and Upgrades - Kuaishou's "Magnetic Star" platform is enhancing brand-influencer collaborations through intelligent matching and innovative interaction features [19][21] - The introduction of "co-creation components" and "comment section lotteries" allows brands to engage users more effectively, transforming them from passive viewers to active participants [22][26] - Kuaishou is creating diverse marketing scenarios, such as the "Village Competition" series, to naturally integrate brand messaging into community events [23][24] Group 4: Long-term Marketing Strategy - Kuaishou is shifting its brand marketing strategy towards long-term user asset development rather than just short-term sales spikes [27][29] - Data shows that consumer decisions on Kuaishou are sustained over time, with significant GMV occurring days after initial engagement, indicating the need for a balanced approach to immediate and long-term marketing [29][30] - The introduction of features like "star short drama customization" allows brands to embed their messages within engaging narratives, enhancing brand recall and user interest [30][32]