成都市跨境电子商务平台协会围绕出海趋势、路径、服务及保障进行了系统推介，为企业"走出去"提供 方向指引；京东集团、淘天集团分别就京东超市业务、"国货严选"项目进行了详细宣讲，介绍了入驻流 程与合作模式，为企业对接头部平台搭建了直接通道。 此次活动成功搭建起工业企业与电商平台的面对面交流平台，进一步畅通了供给端、流通端与消费端的 衔接渠道。活动呼吁企业家主动拥抱数字变革，将电商从"可选渠道"转变为"必争阵地"，让更多"成都 造"在各大平台绽放光彩，助力优质本土产品加速出川、扬帆出海。(舒文) 当前，数字经济正加速重构产业生态，电商平台作为连接生产与消费的关键枢纽，已成为激活市场活 力、拓宽销售渠道的核心载体。成都市经信局(市新经济委)经济合作处相关负责人表示，成都作为全国 重要的先进制造业基地，已构建起涵盖38个工业大类、184个小类的现代工业体系，拥有5000余家规模 以上工业企业，制造业综合实力稳居全国第八。举办此次交流会，正是为了让优质工业产品插上电 商"翅膀"，让电商平台扎根实体经济"沃土"，以响应国家"数字经济赋能实体经济"战略，为成都工业高 质量发展注入新动能。 会上，成都市商务局外贸运行处相关负责 ...

Core Insights - JD.com achieved record-breaking performance during the 618 shopping festival, with over 2.2 billion orders and a user growth of over 100% year-on-year [1] - The festival highlighted the strength of JD's online retail, offline operations, and delivery services, with significant growth in categories such as 3C appliances, fashion, beauty, and daily necessities [4] Group 1: Performance Metrics - JD.com saw a substantial increase in consumer preference for purchasing apparel, with nearly 70% of consumers favoring JD for clothing products [4] - The logistics capabilities of JD enabled rapid delivery, exemplified by the fastest delivery of lychees within 24 hours from the farm to urban areas [4] - The company expanded its global retail operations, providing same-day and next-day delivery services in the UK and covering 37 countries with its direct mail network [4] Group 2: New Business Models - New business models contributed to the transformation of industrial belts, with JD Supermarket establishing over 1 million acres of agricultural bases to boost sales of local products [5] - JD's initiative to convert export-oriented products into domestic bestsellers, such as the ice cotton T-shirts from Shandong, showcases its ability to adapt to market demands [5] - The launch of the "JD Hotel PLUS Membership Plan" aims to reduce operational costs for hotels, allowing them to focus on service quality and experience enhancement [6]

Core Insights - The article discusses the launch of the "Fresh Detective Agency" campaign led by actor Lei Jiayin in collaboration with JD Supermarket and Kuaishou, aiming to redefine the concept of sourcing fresh produce in 2025 [1][3][32] - The campaign, titled "Hundred Cities Fresh Plan," encourages nationwide participation in sharing local fresh produce, creating a social event that connects communities and enhances regional pride [3][26][28] Group 1: Campaign Overview - The "Fresh Detective Agency" TV commercial (TVC) has been officially launched, coinciding with the start of the "Hundred Cities Fresh Plan," which has quickly gained traction on social media [3][32] - The campaign features a variety of fresh products from different regions, including Guangdong lychees and Hubei crayfish, promoting a nationwide celebration of fresh food [3][10] Group 2: Engagement and Participation - Lei Jiayin's "Fresh Order" serves as a call to action for users to share their hometown's fresh produce, facilitating a community-driven engagement [10][26] - The campaign has successfully mobilized Kuaishou influencers and local communities to participate in sourcing and sharing fresh produce, enhancing social responsibility and community involvement [12][24] Group 3: Marketing Strategy - The collaboration between JD Supermarket and Kuaishou leverages both platforms' strengths, combining JD's supply chain capabilities with Kuaishou's vast user base to create a seamless purchasing experience [29][30] - The campaign has resulted in a significant increase in brand awareness and social impact, transforming a commercial initiative into a community-driven movement that supports local farmers and promotes rural revitalization [30][34] Group 4: Conclusion and Impact - The "Hundred Cities Fresh Plan" culminated in a successful marketing event, showcasing the effectiveness of combining celebrity influence with grassroots participation to enhance consumer engagement [32][34] - The initiative not only aims to deliver fresh produce to consumers but also emphasizes the importance of community connection and social responsibility, marking a shift towards more meaningful marketing practices [34]

Core Insights - The article highlights the impressive advancements in China's agricultural breeding technology and industrialization, as observed by Evan Keil during his agricultural tour organized by JD Supermarket [1][3] - Keil's experience in China contrasts sharply with the high prices and limited availability of fresh fruits in the U.S., emphasizing the efficiency and affordability of Chinese agricultural products [3] Group 1: Agricultural Advancements - Evan Keil praised the rapid development of agricultural technology and modernization in China, which he found to be beyond his expectations [1] - He visited key agricultural production areas, including watermelon in Jiangsu, crayfish in Hubei, and lychee in Guangdong, witnessing firsthand the strength of China's agricultural industrialization [1] Group 2: E-commerce and Supply Chain - JD Supermarket's strategies, such as direct sourcing, large-scale procurement, and establishing warehouses at production sites, enable fresh agricultural products to reach consumers within 24 hours [3] - The company showcased its "100 Billion Agricultural Subsidy" initiative and launched the JD Base Plan, aiming to establish one million acres of agricultural bases in over 100 specialty product regions to promote high-quality rural industry development [3] Group 3: Consumer Benefits - JD Supermarket plans to invest 10 billion yuan over three years to optimize agricultural product prices by 20%, making high-quality fresh produce more accessible to consumers [3]

记者：孙奇茹 京东超市负责人介绍，平台与核心产地展开合作，通过建基地、产地直采、定园包销解决采购成本及品 控问题，依托全程冷链优势，解决耗损及保鲜问题。在品质得以把控、物流速度提升、产地大规模采 购"三重保障"下，更多高品质新鲜农特产以亲民价格走上百姓餐桌。以荔枝为例，平台采销人员介绍， 今年荔枝的销售数据十分亮眼，5月28日广东妃子笑首批荔枝在平台正式开售，截至目前整体成交额同 比增长超500%。 如遇作品内容、版权等问题，请在相关文章刊发之日起30日内与本网联系。版权侵权联系电话：010-85202353 此前，京东超市推出"百亿农补"，计划三年投入100亿元。相关负责人5日透露，"百亿农补"项目启动一 年时间，已投入超35亿元，带动宿迁西瓜、云南蓝莓、广东荔枝、花牛苹果等2.6万款农产品销售增 长，为消费者节省近10亿元。为进一步推动优质农产品销售，平台将持续加码"百亿农补"。 推动农产品上行（"农产品上行"是指利用互联网技术把农产品从农村生产地销售到全国各地，特别是城 市市场），让优质区域农产品销往全国，是乡村振兴的新引擎。6月5日，京东发布优质农产品基地计 划，今年将深入超百个特色农产品产业带，联合 ...

即时零售大战最近打得如火如荼，这种热火朝天的"战争感"近几年已经非常罕见了。京东与美团角逐外卖市场时，我 们尚可以用"高频外卖带低频电商"和"引入新增长潜力"进行解读，但随着淘宝闪购的高调推出，许多朋友就要显得十 分迷茫： 1）过去几年阿里一直在做"减法"，如卖掉了线下零售企业大润发和银泰，长期亏损企业也在追求盈利性（如盒 马），甚至此前一度传言饿了么要卖身字节，淘宝闪购似乎与上述趋势相悖； 2）闪购概念并不新颖，从之前的O2O到后来的新零售，无论是理论还是实践与闪购并无太大差异（均为线上线下的 深度融合），只是以往十余年除外卖之外理论照进现实的案例实属寥寥，此时又重提旧话着实令人吃惊。 新零售本质乃是希望可以完全打通线上和线下不同零售渠道，实现零售要素的互通，以重构新的零售业态。该理论有 理论依据，也满足行业痛点，但很遗憾在具体实施中可谓是困难重重，成绩并不突出，理想的阳光怎么就照不进现实 的大门呢？ 上图为A股上市的百货及购物中心企业过往的营收增长情况，2010年之后行业增速便急剧下行，联系到彼时恰是电商 企业突飞猛进之时，营收走弱的原因是显而易见且是必然的，电商作为行业新的业态夺走了购物中心的光芒。 如 ...

作 者丨孔海丽 编 辑丨张伟贤 刘雪莹 5 月 1 4 日 ， 京 东 外 卖 官 方 微 博 发 文 通 报 系 统 故 障 ： 今 日 午 间 ， 因 京 东 外 卖 6 1 8 活 动 订 单 量 暴 涨，导致系统出现短暂故障，目前已全面恢复。京东外卖表示，为表达歉意，对超时2 0分钟 送达的用户免单；凡是因系统故障导致商家已出餐无法销售的，京东外卖将全额赔付餐损。 5月1 3日，京东发布2 0 2 5年一季度财报，收入3 0 11亿元，同比增长1 5 . 8%， 增速创近三年新 高。 各业务同比双位数增长，活跃用户数连续6个季度保持双位数增长，增速超2 0%。 亮眼数据背后，更值得关注的是京东隐藏的战略意图，2 1世纪经济报道从财报和电话会透露 的信息，来拆解京东在外卖、即时零售与AI领域的布局与野心。 一切动作背后，还有一条更深的隐线——过去一年多，京东创始人刘强东更深入地参与了一 线业务。 据2 1世纪经济报道了解，2 0 2 4年，刘强东给京东管理层做了1 8 0 0人次的培训，每周 至少4天，从各业务打法，到团队能力建设，甚至用户体验细节，他都会给直接、细致的方法 论指引。 外卖是长期生态业务 ...

21世纪经济报道记者孔海丽 北京报道 5月13日，京东发布2025年一季度财报，收入3011亿元，同比增长15.8%，增速创近三年新高。各业务 同比双位数增长，活跃用户数连续6个季度保持双位数增长，增速超20%。 "当然，在短期会有一定的投入，但我们相信随着规模的增长，未来外卖业务与即时零售、电商零售业 务甚至物流业务，都会有巨大的协同价值，在用户流量、购物频次、跨品类购物等方面带来增量。" 从模式上看，京东外卖的差异化体现在三个方面。 一是"又好又便宜"的品牌心智。许冉称，京东现在有大概6亿年活跃用户，品牌心智可以帮助外卖业务 迅速建立信任。 二是复用物流体系与履约能力。许冉指出，京东的即时零售配送网络和系统其实已经搭建很多年了，骑 手的管理经验可直接复用于外卖场景。"为全职骑手缴纳五险一金，为兼职骑手提供意外险和健康医疗 险"，试图解决行业普遍存在的履约稳定性问题。 亮眼数据背后，更值得关注的是京东隐藏的战略意图，我们从财报和电话会透露的信息，来拆解京东在 外卖、即时零售与AI领域的布局与野心。 一切动作背后，还有一条更深的隐线——过去一年多，京东创始人刘强东更深入地参与了一线业务。据 21世纪经济报道了 ...

活动在京东总部园区落地"吃喝玩乐"主题IP游乐园，涵盖迪士尼史迪奇、泰国黄油小熊、Hello Kitty等国际IP，设置甜心告白、萌宠治愈等11大主题打卡 点，将职场空间转化为潮流社交场景。京东超市依托自营模式整合伊利、元气森林等百余家品牌资源，为IP方提供从选品到落地的全链路服务，品牌方无需 额外投入即可共享平台流量。 据悉，活动期间，京东超市联动迪士尼、泡泡玛特、三丽鸥等17个头部IP打造沉浸式游乐园，并同步上线1元抢联名好物、满199减100等福利，首创行业规 模化IP营销新范式。 【环球网科技综合报道】当代年轻人购物呈现多元化需求，"情绪经济"打开新的消费空间。据咨询机构MobTech研究院发布的《情绪经济消费人群洞察报告 （2024）》显示，2024年为情绪价值和兴趣买单成为年轻人消费的首要理由，占比超过40.1%。 "IP不仅是品牌增长的密钥，更是消费升级的桥梁。"京东超市相关负责人在5 月8日举办的"京东吃喝玩乐季"启动会上表示，京东超市作为行业领先的电商平 台，一直在布局IP和产品的深度结合，未来，将继续强化自营模式优势，联合更多IP方共建生活化营销场景，让IP产品更好触达用户的深层精神需求， ...