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从广场舞到跨境养老:广发银行养老金融的“场景突围”
Core Viewpoint - The aging population in China, with over 22% aged 60 and above, necessitates the development of pension finance as a core strategy for addressing aging issues and transforming financial services from traditional credit to ecological and scenario-based models [1][2] Group 1: Pension Finance Development - CITIC Securities emphasizes that pension finance is crucial for the national strategy to cope with aging and serves as a key testing ground for financial institutions transitioning to ecological and scenario-based services [1] - Guangfa Bank, leveraging the "333 strategy" of China Life Group, has prioritized pension finance as a key project, aiming to extend financial services from asset allocation to spiritual companionship [1] Group 2: Cross-Border Pension Services - Guangfa Bank has launched a social security card service in the Guangdong-Hong Kong-Macao Greater Bay Area, facilitating cross-border living for residents, which aligns with the trend of "soft and hard connectivity" in the region [1][2] - The bank is in discussions with the Guangdong Provincial Human Resources Department to extend social security services to Hong Kong and Macao residents, allowing them to manage insurance without leaving their homes [2] - The bank's cross-border pension initiatives have already resulted in a total insurance coverage of 272 million HKD, showcasing a successful model for integrated pension finance development in the Greater Bay Area [2]
广发银行用暖心养老金融服务助力“老有所乐、老有所为”
11月15日,第五届"自在卡杯"广场舞大赛全国总决赛在广州市文化馆落下帷幕,从松花江到珠江,从天 山脚下到南粤大地,来自天南地北的中老年舞者们齐聚羊城,用灵动舞步勾勒银发活力,共同献出一场 曼妙精彩的视听盛宴。 用舞蹈书写"情暖夕阳"佳话 多元举措护航"老有颐养" "广发银行坚决贯彻党中央决策部署,落实中国人寿集团'333战略',将养老金融列为全行重点工 程。"该行相关负责人表示,依托中国人寿集团综合金融优势,广发银行正着力打造"养老金金融、养老 服务金融、养老生态金融、养老财富管理、养老产业金融"五位一体协同发展格局,目前已取得多项亮 眼成效。 从2016年开始,广发银行将"自在卡杯"广场舞大赛打造为具有全国影响力的群众文体盛会。今年大赛由 广发银行携手中国人寿各成员单位共同办赛,全国共计近1000支队伍、15000名舞者参与,自6月启动以 来,先后历经城市初赛、半决赛,最终18支舞队、超300名选手脱颖而出,站上总决赛的舞台。 在养老金融实践中,广发银行持续探索"金融+养老"深度融合路径:在粤港澳大湾区推出社保一卡通服 务,便利港澳居民北上养老与内地居民跨境生活;"第一支柱"基本养老保险与"第三支柱"个人 ...