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从广场舞到跨境养老:广发银行养老金融的“场景突围”
Zhong Guo Jing Ying Bao· 2025-11-17 02:44
Core Viewpoint - The aging population in China, with over 22% aged 60 and above, necessitates the development of pension finance as a core strategy for addressing aging issues and transforming financial services from traditional credit to ecological and scenario-based models [1][2] Group 1: Pension Finance Development - CITIC Securities emphasizes that pension finance is crucial for the national strategy to cope with aging and serves as a key testing ground for financial institutions transitioning to ecological and scenario-based services [1] - Guangfa Bank, leveraging the "333 strategy" of China Life Group, has prioritized pension finance as a key project, aiming to extend financial services from asset allocation to spiritual companionship [1] Group 2: Cross-Border Pension Services - Guangfa Bank has launched a social security card service in the Guangdong-Hong Kong-Macao Greater Bay Area, facilitating cross-border living for residents, which aligns with the trend of "soft and hard connectivity" in the region [1][2] - The bank is in discussions with the Guangdong Provincial Human Resources Department to extend social security services to Hong Kong and Macao residents, allowing them to manage insurance without leaving their homes [2] - The bank's cross-border pension initiatives have already resulted in a total insurance coverage of 272 million HKD, showcasing a successful model for integrated pension finance development in the Greater Bay Area [2]
广发银行用暖心养老金融服务助力“老有所乐、老有所为”
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-15 16:12
Group 1 - The "Zizai Card Cup" square dance competition has become a nationally influential cultural event since its inception in 2016, with nearly 1,000 teams and 15,000 dancers participating this year [2] - The final event showcased 18 teams and over 300 participants, highlighting the integration of regional characteristics and dance creativity, reflecting the dancers' love for life and pursuit of health [2] - The event serves as a platform for promoting a healthy and positive lifestyle among the elderly, strengthening the connection between the bank and its senior clients [2] Group 2 - Outside the competition, the bank provided financial knowledge services, integrating financial education with traditional crafts, and helping seniors understand financial traps [3] - The bank has implemented various measures to support elderly care, including the development of a comprehensive financial ecosystem for pensions and elderly services [4] - The bank's initiatives include launching social security services in the Greater Bay Area, providing personal pension benefits to millions, and offering 3.1 billion yuan in loans for elderly care industries [4]