证券研究报告 | 2025年08月25日 传媒互联网周报 优于大市 《黑神话》第二部作品发布预告片， "广电 21 条"发布 本周重要数据跟踪：点点互动表现亮眼，暑期档票房景气。1）本周（8 月 17 日-8 月 24 日）电影票房 9.74 亿元。票房前三名分别为《浪浪山小妖怪》 （2.90 亿元，票房占比 30.9%）、《南京照相馆》（2.30 亿元，票房占比 24.5%）、《捕风追影》（1.67 亿元，票房占比 17.8%）；2）综艺节目方面， 《花儿与少年同心季》、《披荆斩棘 2025》、《喜剧之王单口季第 2 季》、 《地球超新鲜》和《新说唱 2025》排名居前；3）游戏方面，2025 年 7 月中 国手游收入前三名分别为点点互动《Whiteout Survival》、点点互动 《Kingshot》和柠檬微趣《Gossip Harbor：Merge&Story》。 投资建议：业绩周期向上，中长期持续看好 AI 应用及 IP 潮玩。1）基本面 底部改善，关注游戏、广告媒体、影视等板块，把握个股α。游戏板块 自下而上把握产品周期及业绩表现，推荐恺英网络、巨人网络、姚记科 技、心动公司等标的；媒体端关注经 ...

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet sector [5][4][38] Core Views - The industry is experiencing an upward performance cycle, with a focus on AI applications and IP trends. The report emphasizes the importance of individual stock performance within gaming, advertising media, and film sectors [4][38] - Key highlights include the release of Google's efficient open-source AI model Gemma3 270M, the testing of Kuaishou's Keling 2.1 video generation model, and the popularity of the overseas AI product MuleRun, which offers a unique virtual machine environment for users [2][4][38] Summary by Sections Industry Performance - The media sector saw a slight increase of 0.20% during the week of August 11-15, underperforming compared to the CSI 300 index (2.13%) and the ChiNext index (8.17%) [12][4] - Notable gainers included Jishi Media and Youzu Network, while Beijing Culture and Light Media faced significant declines [12][4] Key Data Tracking - The box office for the week reached 1.274 billion yuan, with top films being "Wang Wang Mountain Little Monster" (408 million yuan, 32.4% share), "Nanjing Photo Studio" (338 million yuan, 26.8% share), and "Chasing the Wind" (192 million yuan, 12.9% share) [18][3] - In the gaming sector, the top three mobile games in July 2025 were "Whiteout Survival" and "Kingshot" by Diandian Interactive, and "Gossip Harbor: Merge & Story" by Lemon Microfun [26][3] Investment Recommendations - The report suggests focusing on gaming, advertising media, and film sectors, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology for gaming; and Focus Media and Bilibili for advertising [4][38] - The report also highlights the potential of high-dividend, low-valuation stocks in the state-owned publishing sector, and the ongoing growth in IP trends and AI applications across various industries [4][38]

Group 1 - The report maintains an "outperform" rating for the media sector, highlighting the importance of performance and the potential opportunities in AI applications and IP trends [3][6]. - In July 2025, the media sector (Shenwan Media Index) rose by 3.18%, underperforming the CSI 300 Index by 0.37 percentage points, ranking 18th among 31 industries [4][17]. - The current TTM-PE for the Shenwan Media Index is 44.9x, placing it in the 93rd percentile over the past five years, indicating a relatively high valuation [17][22]. Group 2 - The gaming market showed sustained growth in the first half of 2025, with a total revenue of 168 billion yuan, representing a year-on-year increase of 14.08% [33]. - From January to July 2025, 946 game licenses were issued, a 19.1% increase year-on-year, with July alone seeing over 100 domestic game licenses approved [4][24]. - The overseas revenue for self-developed Chinese games reached 9.5 billion USD in the first half of 2025, marking an 11.1% year-on-year growth, with the US, Japan, and South Korea being the primary markets [34][42]. Group 3 - The film market in July 2025 saw a total box office of 4.067 billion yuan, a decline of 24.4% year-on-year, although it experienced a month-on-month increase of 113.7% [52][57]. - The film "Nanjing Photo Studio" performed well, contributing positively to the box office in August, despite its late July release [57][60]. - The number of film registrations has shown a significant increase of 60% year-on-year since 2023, indicating a potential recovery in quality content supply starting in 2025 [60][64]. Group 4 - The WAIC conference showcased rapid advancements in embodied intelligence, with over 150 humanoid robots presented, highlighting significant breakthroughs in the field [75][82]. - The AIGC application DeepSeek topped the user growth chart with 163 million monthly active users, indicating strong market appeal [83][84]. - The Kimi K2 high-speed model was released, significantly increasing output speed from 10 tokens per second to 40 tokens per second, enhancing its application in real-time scenarios [87][92].

Investment Rating - The industry investment rating is "Positive" [2][52]. Core Views - The textile and apparel industry is seeing a recovery in export performance due to the recent suspension of tariffs, which is expected to stabilize orders for companies with overseas production capacity [4][13]. - Sanrio's performance has exceeded market expectations, with significant growth in its IP toy business globally, particularly in China and North America [5][14]. - The home furnishing sector is experiencing a gradual recovery in domestic sales due to relaxed real estate policies, while exports are also showing signs of improvement [6][15]. Summary by Sections Textile and Apparel - Key textile companies have reported mixed mid-year results, with Jian Sheng Group achieving total revenue of 1.171 billion yuan, a year-on-year increase of 0.19%, but a net profit decline of 14.46% [3][12]. - Huali Group reported a total revenue of 12.661 billion yuan, a year-on-year increase of 10.36%, but a net profit decline of 11.42% due to new factory ramp-up affecting gross margins [3][12]. Light Industry Manufacturing - Sanrio's FY26Q1 revenue reached 43.1 billion yen, a year-on-year increase of 49.1%, with operating profit up 88.0% and net profit up 37.8% [5][14]. - Sanrio has revised its FY2026 guidance upwards, projecting revenue of 168.8 billion yen, operating profit of 67.3 billion yen, and net profit of 47.5 billion yen [5][14]. Home Furnishing - Domestic sales are expected to improve as real estate policies are relaxed, with increased housing loan support [6][15]. - July home furnishing exports showed a recovery, reaching 4.88 billion USD, a year-on-year increase of 3.0% [6][15].

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet sector [6][44]. Core Insights - The media sector experienced a weekly increase of 1.52%, outperforming both the CSI 300 index (-2.27%) and the ChiNext index (-0.97%) during the week of August 4-8 [1][13]. - Key performers included Guomai Culture, Yidian Tianxia, Shanghai Film, and Insai Group, while Lan Sheng Co., ST Fanli, ST Zhongqingbao, and Xiangyuan Cultural Tourism saw significant declines [1][13]. - The report highlights the release of GPT-5 by OpenAI, which features a unified system architecture and enhanced multimodal capabilities, marking a significant advancement in AI technology [2][17]. - The film box office for the week reached 1.496 billion yuan, with the top three films being "Nanjing Photo Studio" (646 million yuan, 43.4% market share), "Wang Wang Mountain Little Monster" (391 million yuan, 26.2%), and "Dongji Island" (175 million yuan, 11.7%) [3][19]. Summary by Sections Industry Performance - The media sector's performance ranked 4th among all sectors for the week, with a notable increase of 1.52% [1][14][15]. Key Developments - The report emphasizes the importance of AI applications and IP trends, particularly in gaming, advertising media, and film sectors, suggesting a positive outlook for these areas [4][40]. Company Recommendations - Recommended stocks include: - Gaming: Kaiying Network, Giant Network, Yaoji Technology, and Xindong Company - Media: Focus on advertising growth from economic recovery, recommending companies like Focus Media and Bilibili - Film: Highlighting potential improvements in supply and content, recommending Wanda Film and Light Media [4][40]. Market Data - The report provides insights into the performance of various media segments, including films, TV shows, and games, indicating a recovery in box office performance and strong mobile game revenues [3][19][27].

Core Viewpoint - The Chinese潮玩 (trendy toy) market has seen the emergence of popular IPs, but sustaining growth post-peak is a critical challenge for companies in this sector [1][2]. Group 1: Market Dynamics - The潮玩 industry has experienced a surge in popularity with successful IPs like Labubu from泡泡玛特 contributing nearly half of the company's revenue in 2024 [1]. - The lifecycle of popular IPs varies, with some lasting only a few years while others, like Hello Kitty, achieve long-term success through stable growth and multi-channel content output [2][6]. - The shift in consumer content consumption habits has expanded the definition of content beyond traditional media to include short videos, collaborations, and theme parks [3]. Group 2: Content Strategy - Continuous engagement with consumers is essential for extending the lifecycle of IPs, with companies exploring various content forms to maintain relevance [3][4]. - The combination of multiple IPs can mitigate risks associated with reliance on a single brand, as seen with Disney's diverse portfolio [4]. Group 3: Valuation Considerations - The valuation of潮玩 companies is influenced by their classification as either retail or content companies, with a stable growth phase justifying a PE ratio of 20 to 25 [5][6]. - The ability to withstand market cycles and maintain differentiated advantages is crucial for financial performance, with key metrics including inventory turnover, gross margin, and return on equity (ROE) serving as indicators of effective strategy execution [6]. Group 4: International Expansion - The trend of Chinese潮玩 brands expanding internationally is notable, with泡泡玛特's Labubu gaining traction in the U.S. market [7][8]. - Localization is critical for success in foreign markets, as demonstrated by the Crybaby series designed by local Thai designers, which became a top-selling IP for泡泡玛特 in 2024 [8]. - Establishing a localized operational framework is essential for Chinese IP brands to thrive overseas, requiring enhanced resource integration and management capabilities [8].

Investment Rating - The report maintains an "Outperform" rating for the media industry [5][39]. Core Views - The media sector has shown a positive performance with a 1.11% increase, outperforming both the CSI 300 (-1.75%) and the ChiNext Index (-0.74%) during the week [12][39]. - The report highlights the significant box office performance during the summer season, with total box office exceeding 60 billion yuan, led by the film "Nanjing Photo Studio" [2][19]. - The report emphasizes the upward trend in the performance cycle, particularly in AI applications and IP-driven products, suggesting a favorable outlook for the industry [4][39]. Summary by Sections Industry Performance - The media sector's performance for the week (July 28 - August 1) was an increase of 1.11%, ranking third among all sectors [12][14]. - Notable gainers included Guomai Culture, Yidian Tianxia, Shanghai Film, and Beijing Culture, while losers included Lansheng Co., Xinhua Media, and ST Fanli [12][39]. Key Highlights - ChinaJoy opened with high attendance, featuring 743 participating companies, of which 31.8% were foreign [2][18]. - The gaming sector is highlighted with the release of new AI functionalities and models, such as Grok's "Imagine" feature and Kimi K2 Turbo, which significantly improved output speed [2][16][17]. - The report tracks significant box office data, with "Nanjing Photo Studio" leading with a box office of 10.23 billion yuan, accounting for 62.9% of the total for the week [3][19]. Investment Recommendations - The report suggests focusing on sectors such as gaming, advertising media, and film, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology [4][39]. - It also highlights the potential in high-dividend, low-valuation state-owned publishing sectors and the growing demand for IP-driven products and AI applications [4][39]. Company Earnings Forecasts - Key companies such as Kaiying Network, Fenzhong Media, and Mango Super Media are rated as "Outperform" with projected earnings per share (EPS) growth for 2025 and 2026 [5][42].

Investment Rating - The report maintains an "Outperform" rating for the media industry [5][39]. Core Views - The media sector has shown a positive performance with a 1.11% increase, outperforming both the CSI 300 (-1.75%) and the ChiNext Index (-0.74%) during the week of July 28 to August 1 [12][39]. - The report highlights the significant box office performance during the summer season, with total box office revenue surpassing 60 billion yuan, led by the film "Nanjing Photo Studio" [2][19]. - The report emphasizes the upward trend in the performance cycle, particularly in AI applications and IP (Intellectual Property) trends, suggesting a favorable outlook for these areas in the medium to long term [4][39]. Summary by Sections Industry Performance - The media sector's performance ranked third among all sectors for the week, with notable gains from companies like Guomai Culture, Yidian Tianxia, Shanghai Film, and Beijing Culture [12][14]. - The report notes that the top three films for the week were "Nanjing Photo Studio" (1.023 billion yuan, 62.9% market share), "Xitai" (144 million yuan, 8.8% market share), and "Lychee of Chang'an" (124 million yuan, 7.6% market share) [3][19]. Key Developments - The report mentions the opening of ChinaJoy, with 743 companies registered, including a 31.8% foreign participation rate, indicating strong interest in the gaming and digital entertainment sectors [2][18]. - New AI features and products were highlighted, including Grok's new video generation capability and the release of Kimi K2 Turbo, which significantly increased output speed [2][16][17]. Investment Recommendations - The report suggests focusing on sectors such as gaming, advertising media, and film, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology for gaming; Focus Media and Bilibili for media; and Wanda Film and Huace Film for film content [4][39]. - The report also emphasizes the potential of high-dividend, low-valuation state-owned publishing companies and the growing demand for IP-driven products, recommending companies like Pop Mart and Zhejiang Wenlian [4][39].

Investment Rating - The report maintains an "Outperform" rating for the media sector [5][39]. Core Views - The report highlights the upward trend in the performance cycle, with a long-term positive outlook on AI applications and IP trends [4][39]. - The 2025 World Artificial Intelligence Conference in Shanghai has set a record with over 800 participating companies and more than 3,000 cutting-edge exhibits [2][16]. - The gaming sector is expected to benefit from product cycles and performance improvements, with specific recommendations for companies like Kaiying Network and Giant Network [4][39]. Summary by Sections Industry Performance - The media sector rose by 2.09% during the week of July 14-20, outperforming the CSI 300 index (1.69%) but underperforming the ChiNext index (2.76%) [12][18]. - Notable gainers included Happiness Blue Ocean, Xinhua Media, and InSai Group, while losers included Lansheng Co., Century Tianhong, and Reading Technology [12][18]. Key Data Tracking - The box office for the week of July 21-27 reached 1.038 billion yuan, with top films being "Nanjing Photo Studio" (306 million yuan, 29.4% share), "Lychee of Chang'an" (239 million yuan, 23.0% share), and "The Legend of Lu Xiaobei 2" (130 million yuan, 12.4% share) [3][18][20]. - The mobile gaming revenue for June 2025 was led by "Whiteout Survival," "Gossip Harbor: Merge & Story," and "Kingshot" [27][28]. Investment Recommendations - The report suggests focusing on the gaming, advertising media, and film sectors, with specific stock picks including Kaiying Network, Giant Network, and Yaoji Technology [4][39]. - The report emphasizes the potential of high-dividend, low-valuation stocks in the state-owned publishing sector [4][39]. - For AI applications, the report recommends focusing on marketing, education, and entertainment sectors, highlighting opportunities in both B2B and B2C markets [4][39].

Group 1 - The gaming sector is experiencing a short-term correction, but the gaming ETF (159869) has seen a net inflow of funds totaling 635 million yuan over the past three trading days, indicating strong investor interest [1] - The industry is characterized by high demand driven by technological innovation and content consumption recovery, with AI applications advancing and the summer movie box office showing signs of improvement [1] - The policy environment for the gaming sector is becoming more favorable, with an increase in the issuance of game licenses and a notable rise in the number of new products launched, particularly ahead of the summer season [2] Group 2 - The gaming sector is witnessing multiple catalysts, including advancements in AI, content, and changes in commercialization models, which are expected to enhance overall valuations [2] - The upcoming annual gaming event, ChinaJoy, is anticipated to serve as a significant catalyst for the gaming sector, with a focus on the performance of new products and their sustainability [2] - The gaming ETF (159869) tracks the performance of A-share listed companies in the animation and gaming industry, reflecting the overall market trends [2]