写在前面：马年春节的脚步愈发临近，街头巷尾的红灯笼次第亮起，新春消费季的热度也随之持续攀升。在"新技术、新零售、新业态"的加持下，传统新春 消费的烟火气与现代化的消费体验不断碰撞、交融，升腾出一幅传统底蕴与年轻活力共生共长的美好图画。为此，金融界上市公司研究院特此开启"烟火气 里的新年味"主题策划，紧扣Z世代消费升级趋势，深度融合传统年味与现代消费理念，联动"吃""喝""玩""购""行""养"六大场景优质品牌，破解当下年味淡 化的消费痛点，传递烟火气背后的情感共鸣与个性表达，邀每一位消费者共赴一场兼具温度与质感的新春消费盛宴。 马年新春前夕，北京正式发布10条新春精品旅游线路，串联起故宫、天安门等经典地标与烂缦胡同、大吉巷等新兴打卡地，既让传统文脉与现代潮流在行走 间碰撞共生，也精准顺应了当下文博热、非遗热持续升温的消费潮流。如今，文旅消费正从"打卡式游览"加速转向"沉浸式体验"，以文化体验为核心的 Citywalk，已然成为游客感受京城年味的新方式。而在这场文旅盛宴中，兼具北京特色与文化内涵的文创产品，恰似不可或缺的"味精"，以小巧身姿为每一 段京城旅程注入独特韵味，让年味儿更醇厚、记忆更绵长。 曾因"冰墩 ...

【新华企业资讯2月4日】2026丙午马年新春将近，中华大地沉浸在一片祥和与活力之中。近日，国内文 创领军企业元隆雅图旗下零售品牌"元隆元创"为迎接新春佳节，于北京城精心绘制出一条条串联历史与 潮流、承载情感与消费的文旅新动线，为新春市场注入了别具匠心的文化年味。 "元隆元创"品牌店铺布局北京热门文旅地标，串联烂缦胡同、大吉巷商业区、前门大街、天安门广场东 侧路、南锣鼓巷等街区，以沿线零售门店为核心点位，将老北京胡同烟火、中轴文脉与潮流风情，同马 年新春与节日元素深度融合。 元隆元创零售集 合店（前门大街、天安门广场东侧路、大吉巷） 京韵文创喜迎新春 情绪价值赋能城市商业 饰盲盒 行至大吉巷，位于北京新晋商圈的"元隆元创"文创体验店，借马年新春契机，设置"皇阿马"打卡点，并 打造多场专属人偶巡游活动，以"送福请安"等沉浸式互动场景，直戳当代"打工人"心窝，同款毛绒挂饰 更成为Z世代情感投射载体，为门店带来流量。 一代人有一代人的追求，一座城有一座城的潮流，对于Z世代而言，满足情绪价值是他们的核心诉求之 一。在烂缦胡同，元隆元创一家被网友称为"门口立着巨大冰墩墩的京味文创店"于新春之际焕新升级， 老树枝桠披上新装 ...

Group 1 - The tourism industry in Beijing experienced significant growth during the National Day and Mid-Autumn Festival holiday, with a total of 25.094 million visitors and a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - Over 4,200 cultural and tourism events were held, and nearly 100 themed travel routes were launched, indicating a diverse range of activities to attract visitors [1] - The top ten tourist attractions included Tiananmen Square, Wangfujing, and the Summer Palace, highlighting the popularity of these destinations among visitors [1] Group 2 - The inbound tourism market showed rapid growth, with Beijing receiving 119,000 inbound tourists, a year-on-year increase of 48%, and generating 1.23 billion yuan in inbound tourist spending, up 54.1% [2] - The sales revenue from duty-free shops exceeded 22 million yuan, more than doubling compared to the previous year, showcasing the "China Tour" driving the "China Purchase" effect [2] - A total of 2,497 commercial performances were held, attracting approximately 670,000 attendees and generating ticket revenue of about 218 million yuan, a year-on-year increase of approximately 118% [2] Group 3 - The 9th China Traditional Opera Culture Week featured nearly 400 performances and related activities, attracting over 100,000 spectators, indicating strong interest in traditional arts [3] - The "Big Drama Watch Beijing" 2025 performance season showcased classic works such as "Thunderstorm" and "Peony Pavilion," reflecting the cultural richness of the event [3] - Outdoor music events flourished, creating a vibrant atmosphere for community engagement and cultural sharing [3]