Core Insights - The "2025 New Consumption Summit Forum" focused on high-quality and upgraded consumption in China's market, gathering representatives from various sectors to discuss strategies for a healthier and more sustainable future [2] - The forum featured a presentation by Yu Yuebiao, who analyzed the challenges and opportunities in brand marketing within the new consumption ecosystem, offering forward-looking and practical strategies [3][7] Economic Context - The macroeconomic environment is showing a stable upward trend, with consumer confidence remaining relatively stable, although consumer behavior has significantly changed, emphasizing value for money [7] - The consumer confidence index for the first half of 2025 was reported at 87.8, indicating a need for recovery, while the advertising market's growth rate was only 0.6%, reflecting a conservative approach to brand marketing [7] Brand Marketing Trends - **From Attention to Memory**: Brands need to shift from merely capturing attention to creating memorable experiences through differentiation and storytelling. 41% of consumers are willing to remain loyal to differentiated products, and 65% are willing to pay for technological differentiation [8] - **From Traffic Harvesting to Relationship Management**: Brands should transition from a broad traffic acquisition strategy to a focus on customer lifetime value, utilizing private assets and emotional connections to drive repeat purchases. 65% of users value emotional links with brands [9] - **Cross-Industry Collaboration and National Trends**: Collaborations and national trends are becoming essential for brands to remain relevant and connect with consumers on a deeper level. 70% of advertisers engage in cross-industry collaborations [10] - **Channels as Marketing**: Retail channels are evolving into comprehensive consumer touchpoints that encompass discovery, education, experience, and conversion. 33% of consumers obtain information through e-commerce platforms, which are increasingly viewed as trusted media [11][12] Conclusion - The ultimate battleground for brand marketing is not just about traffic volume but about winning consumer trust and loyalty. Brands must focus on creating value at every consumer touchpoint and prioritize user-centric strategies [12]

Group 1 - The 2025 FIVB Volleyball Women's World Championship in Beijing marks the debut of the new generation of the Chinese women's volleyball team, led by coach Zhao Yong, with an average age of under 22 [1][15] - COFCO Fulinmen has been the official cooking oil for the Chinese women's volleyball team since 2019, providing nutritional support through various marketing activities and community engagement initiatives [2][7] - The Fulinmen cheering team, dressed in the brand's colors, actively supports the Chinese women's volleyball team during matches, creating a vibrant atmosphere [5][6] Group 2 - Fulinmen's product line, including Fulinmen flaxseed oil and other nutritional oils, is designed to support the health and performance of the volleyball team, emphasizing safety, nutrition, and taste [7][10] - The Fulinmen flaxseed oil is highlighted for its high omega-3 fatty acid content, which is beneficial for athletes in both preparation and recovery phases [11] - The company aims to continue supporting the Chinese women's volleyball team in upcoming competitions, enhancing the overall experience for fans and promoting a sense of happiness [15]