来源|凤凰网财经《公司研究院》 作者|DW 曾经，一杯茶颜悦色的奶茶能让人排队三小时，黄牛标价飙至200元。 如今，当年跨省坐高铁、万人排队的顶流，再次陷入了抄袭门的漩涡。 近日，茶颜悦色与上海彩虹室内合唱团联名推出的"活在爱里面"手账本被多位博主指控抄袭原创作品。这款会员价19.9元（非会员价25.9元）的手账本迅速 售罄，甚至在二手市场刚炒到高价，转头就因侵权翻车。 从万人追捧到抄袭翻车，茶颜悦色的顶流神话，终究还是塌房了。 01 滤镜碎裂：从万人追捧到抄袭翻车 当年的茶颜悦色有多火？ 2013年长沙首店开张，茶颜悦色凭"国风Logo+诗意名字+鲜奶原茶"杀出重围，直接封神。巅峰期的茶颜悦色，俨然已成为长沙的新晋景点。 有人千里迢迢赶去长沙，有人排队三小时只为一口，甚至催生了"黄牛代购"的奇景，一杯要价200元。有代购表示每天能接到几百杯的订单，代购费600元 起，单买一杯也能代购，凡是长沙高铁站能直达的城市都能代购。 面对指控，茶颜悦色于8月24日下午火速公开发文致歉，承认产品中"确实存在部分未经授权的挪用"。 如今，爆款断档、光环褪色，茶颜悦色却因抄袭再陷舆论漩涡。 事件起源于8月23日，多位原创作者 ...

Core Viewpoint - The article discusses the decline of the tea brand Cha Yan Yue Se, which was once a top player in the tea beverage market, highlighting its struggles to maintain popularity and adapt to changing consumer preferences [1][3][36]. Group 1: Market Position and Competition - Cha Yan Yue Se was once a standout brand in the tea beverage market, known for its unique offerings and poetic branding, but has recently lost its competitive edge as new brands emerge [5][8][36]. - The brand's expansion efforts have been slow, with only a few new stores opened outside its home base, allowing competitors like Ba Wang Cha Ji to gain ground in key markets [21][25]. - Despite still being a part of local culture, the brand's popularity has waned, with many consumers no longer willing to wait in long lines for its products [14][40]. Group 2: Consumer Experience and Brand Perception - Consumers have expressed frustration with the lengthy ordering process and the brand's insistence on in-store experiences, which contrasts with the growing trend of online ordering and quick service [31][42]. - The brand's previous charm and novelty have diminished, leading to negative perceptions and complaints about its service and product offerings [19][28][36]. - Cha Yan Yue Se's attempts to innovate and expand its product line have not resonated well with loyal customers, who feel that the quality of beloved items has declined [19][36]. Group 3: Financial Performance and Growth Strategy - In 2023, Cha Yan Yue Se reported a net profit of approximately 5 billion yuan, which is competitive compared to other brands in the industry, despite its declining market presence [13]. - The company plans to open 268 new stores in 2024, marking a significant increase in its expansion efforts, particularly in new first-tier cities [25][27]. - The brand's recent foray into online sales of snacks and merchandise indicates a shift in strategy, but it has not generated the same buzz as its earlier initiatives [27][36].

Group 1 - Changsha's GDP is projected to reach 1.52 trillion in 2024, with a growth rate of 5.0%, making it one of the top six cities in China [3] - The city has the lowest housing price-to-income ratio in the country, with young people facing only one-third of the home-buying pressure compared to major cities like Beijing and Shanghai [3] - Changsha is home to seven major trillion-yuan industrial clusters, with significant contributions from manufacturing, particularly in construction machinery [3] Group 2 - The city attracts around 200,000 young people annually, primarily aged 18-35, due to its affordable living costs and vibrant lifestyle [5] - Changsha's social retail sales are projected to reach 579.7 billion in 2024, ranking it among the top fourteen cities in China [5] - The nightlife and cultural scene in Changsha are thriving, with a strong emphasis on leisure and entertainment [5] Group 3 - Changsha is developing a dual-core model of "hard technology" and "new consumption," with advancements in computing and artificial intelligence [7] - The digital economy in Changsha is expected to reach 500 billion in 2024, establishing it as a new first-tier digital city [7] - The city integrates technology with local culture, enhancing its appeal through innovative culinary experiences and digital content creation [7] Group 4 - The collaboration between Changsha, Zhuzhou, and Xiangtan is creating a robust regional economic engine, with a focus on automotive industry supply chains [9] - The completion of the Xiangluozhou Bridge has established a "half-hour living circle," improving connectivity between the three cities [11] - This regional cooperation is expected to attract over 60 billion in investments through key projects [9][11] Group 5 - Changsha's success is attributed to its ability to retain young talent through affordable housing, a strong manufacturing base, and a vibrant consumer culture [13] - The city has positioned itself as a competitive force in central China, challenging traditional powerhouses like Wuhan and Zhengzhou [13] - Changsha's approach emphasizes a balance between aspiration and practicality for its residents [13]

Core Viewpoint - The article discusses the evolving dining experience on high-speed trains in China, highlighting the variety and affordability of meals available, as well as the emergence of a delivery service catering to passengers' food preferences [4][10][28]. Summary by Sections Dining Experience on High-Speed Trains - Passengers are increasingly opting for affordable meal options, such as a 15 yuan boxed meal, which offers good value compared to typical lunch prices in urban areas [6][7]. - The article features various passengers who share their experiences with high-speed train meals, emphasizing the balance between cost and quality [10][11][19]. Meal Options and Preferences - Different railway bureaus provide a range of meal options, with some focusing on local flavors and others offering more generic choices [13][37]. - Passengers have developed preferences for specific meal types, with some opting for higher-priced, more elaborate meals while others prioritize cost-effectiveness [11][13][22]. Emergence of Delivery Services - A new trend has emerged where delivery services cater to high-speed train passengers, allowing them to order popular local foods directly to their seats [28][31]. - The article highlights the story of a delivery service that has adapted to the needs of travelers, showcasing the potential for growth in this niche market [29][32]. Cultural Shift in Dining Habits - The dining culture on high-speed trains reflects a broader shift in consumer behavior, where passengers are willing to spend more for quality meals that enhance their travel experience [39][41]. - The article notes that the variety of food options available has transformed train travel into a culinary adventure, with passengers actively seeking out regional specialties [37][39].

Core Viewpoint - The article highlights the evolving dining experience on high-speed trains in China, showcasing how passengers are increasingly enjoying diverse and affordable meal options while traveling, transforming the journey into a culinary adventure [1][26]. Group 1: Dining Experience on High-Speed Trains - Passengers can enjoy a variety of meal options, including a 15 yuan boxed meal that has become popular among travelers for its affordability and taste [4][27]. - The article mentions specific meal options available on the Beijing-Shanghai high-speed train, such as the "豆豉鸡丁蛋炒饭" (black bean chicken fried rice) and various other dishes offered by different railway bureaus [6][9]. - The dining experience is enhanced by the availability of local specialties and the convenience of pre-ordering meals through mobile applications [25][26]. Group 2: Consumer Behavior and Preferences - Many passengers prioritize cost-effectiveness when choosing meals, with some opting for cheaper options while others indulge in more expensive, gourmet meals [4][7]. - The article notes that frequent travelers have developed a set of preferences and strategies for selecting meals, often sharing their experiences on social media [9][19]. - The trend of high-speed train dining reflects a broader cultural shift where food quality and variety are becoming essential aspects of travel, with passengers seeking unique culinary experiences [24][26]. Group 3: Impact of Technology and Services - The introduction of online meal ordering through platforms like 12306 has significantly changed how passengers access food on trains, with over 80 stations now supporting this service [25]. - The rise of delivery services catering to high-speed train passengers has created a new market, allowing travelers to enjoy their favorite local foods during their journey [20][21]. - The article emphasizes the importance of maintaining food quality and variety, as railway kitchens continuously innovate their menus based on passenger feedback and demand [19][26].

Group 1 - The article highlights the influx of tourists arriving in Wuhan for the May Day holiday, with many engaging in local food and sightseeing activities [1][5][17] - Popular attractions such as the Yellow Crane Tower and Jianghan Road are mentioned as key destinations for visitors, indicating a vibrant tourism scene [5][12][13] - The article notes that many tourists are sharing their experiences on social media, showcasing the appeal of Wuhan as a travel destination [17] Group 2 - The article describes the bustling atmosphere in various locations, including the busy food streets and popular cafes filled with visitors enjoying their time [5][11][13] - Tourists from different regions, including Hebei, Shanxi, and Sichuan, are highlighted, indicating a diverse demographic of visitors [5][12][13] - The article emphasizes the trend of "eating and wandering" among tourists, with many seeking out local delicacies such as crayfish and traditional breakfast options [1][5][17]

Core Viewpoint - The article highlights the personal journey of a police officer in Changsha, emphasizing the importance of community engagement and support for youth facing challenges, showcasing the transformative power of mentorship and compassion in urban settings [1][2]. Group 1: Community Engagement - The establishment of a "Heart晴" counseling room in a school to address students' emotional struggles reflects a proactive approach to youth support [2]. - The police officer's interactions with vulnerable individuals, such as a young girl contemplating her future, illustrate the role of law enforcement in providing emotional and practical assistance to the community [2]. Group 2: Personal Journey and Transformation - The officer's transition from a teacher to a police officer demonstrates the impact of diverse experiences in shaping one's career and community contributions [2]. - The narrative of helping a young girl escape a difficult situation and find new opportunities underscores the potential for positive change through guidance and support [2]. Group 3: Urban Life and Culture - The description of Changsha's vibrant culture, including local traditions and community interactions, paints a picture of a city rich in stories and human connections [2]. - The metaphor of rivers representing the flow of life and stories in Changsha emphasizes the interconnectedness of the community and the role of individuals in maintaining its harmony [2].