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裹着山海年味,多彩花馍上桌
Qi Lu Wan Bao· 2026-02-14 16:31
Core Viewpoint - Wang Gezhuang's large steamed buns, a traditional delicacy from the Jiaodong region, have become a popular choice for the Chinese New Year, with significant demand leading to a peak in orders during the lunar month [4][5]. Group 1: Market Demand and Sales - Over 170 bun merchants in Wang Gezhuang have entered a peak order period, with preliminary statistics indicating an order volume of approximately 2 million jin during the lunar month [4][6]. - Daily retail sales at the Jiuxiangyuan bun workshop reach around 300 orders, with products being shipped as far as Hainan and Xinjiang [5][6]. Group 2: Product Innovation and Cultural Significance - The buns are not only traditional food but also represent a cultural heritage, with the craft of making Wang Gezhuang buns recognized as an intangible cultural heritage since 2008 [8][9]. - The workshop has introduced various flavors and themed designs for different festivals, adapting traditional techniques to modern tastes [9][10]. Group 3: Economic Impact and Industry Growth - The Wang Gezhuang large steamed bun industry has transformed from a local culinary tradition into a significant economic pillar, with an estimated production value of around 160 million yuan by 2025 [11][12]. - The Wang Gezhuang Cultural Festival has been held for twelve consecutive years, promoting the integration of agriculture, culture, and tourism, further enhancing the region's economic development [12].