热点追踪丨春节消费新趋势，一组数据带你感受 非遗、科技、冰雪成为"年味"新风尚 马年春晚舞台上，人形机器人舞剑弄棍、单腿后空翻、与人比武等画面引发消费者对科技类产品的关注。春节假期期间，科技类产品 成为消费热门，销售增速显著。 今年春节，非遗体验消费从"打卡式"向"沉浸式"转变，成为游客深度解锁年味、感受传统文化魅力的重要方式。去潮汕看烧火龙、去 自贡看花灯、去蔚县学剪纸、去胶东吃花饽饽……这些互动性强、场景感十足的非遗项目打造出精彩纷呈的新春文化盛宴，吸引众多 年轻游客前往体验。 刚刚结束的春节长假，神州大地人潮如织，消费市场人气旺盛。新场景、新风尚、新亮点不断涌现。 新春文旅市场解锁新场景 今年春节，9天假期不仅让人们有了更充裕的时间阖家团圆，也催生了"分段式过年"这一新方式。许多人优先安排家庭团聚，在除夕和 初一守岁迎新后，再与家人共同踏上新年旅程。除了"分段式过年"，"反向过年"也成为今年春节一道特别的风景。"接父母来工作的城 市一起团圆"，成为越来越多家庭的做法，这进一步带动文旅消费升温。 今年春节，不少外国游客选择到中国过年，感受中国传统文化。从一线城市到特色目的地，从经典打卡到文化沉浸，外国游客 ...

齐鲁晚报.齐鲁壹点王佳潼 农历腊月，年味儿渐浓，在昌乐县非物质文化遗产花饽饽制作技艺传承人刘洪梅的工坊里，早已开启了连轴转的"忙年模式"。从日常日均三四百斤的用面 量，到春节高峰期飙升至千斤。虽日产超千个花饽饽，但却依旧供不应求。其产品不仅覆盖山东全省，更远销内蒙古、海南等全国多省市。这个马年春 节，一枚小小的花饽饽，既承载着传统非遗技艺的匠心坚守，也迎来了春节消费升级的新风口，用一团白面、一笼热气，"蒸"出了一条年味经济的火热新 赛道。 清晨开工深夜收工 千枚饽饽赶制新春订单 腊月二十七清晨七点，刘洪梅的花饽饽工坊里已经热气蒸腾、欢笑声不断。案板上则摆满了刚捏制完成的生肖马、面鱼、福袋造型花饽饽，前来取货的顾 客挤满了不大的门头房，连转身都有些费劲。 "我们原来八点半上班，进入腊月就改成七点上班，最后这收尾的几天，天天要加班到凌晨十二点才能收工。"刘洪梅边忙边说。 2026年是农历丙午马年，生肖主题的创意设计，成了刘洪梅花饽饽春节出圈的"核心密码"。 在工坊的展示柜上，一排造型灵动的"发财马"花饽饽格外显眼，这也是今年春节的顶流爆款。"这款'发财马'，肚子里抱着八个小元宝，掰开还有惊 喜。"刘洪梅拿起成品介 ...

散发着胶东特有麦香的王哥庄大馒头出锅。 马年生肖馒头很受消费者欢迎。 烟囱升起缕缕炊烟,木柴在火炉中噼啪作响,计时器发出"滴滴"的提示音,带着金黄嘎渣儿的王哥庄大馒头 散发着胶东特有的麦香,飘向人们的餐桌。 进了腊月,荆长艳和久香园的员工们就没闲着:早上五六点馒头开蒸,晚上十点左右发货结束,第二天又是 同样一番忙碌。"进了腊月就是年,开始是单位的批量订单比较多,最近就是散客,很多人买来准备送给亲 朋好友。"荆长艳说,最近已进入发货高峰期,每天零售量都在300单左右,最远销售到海南、新疆。 在工坊展示区,从传统的铁锅大馒头到造型精巧的花饽饽,每一款都承载着顾客对年味的期待。临近春 节,"仪式感"成为各类拥有吉祥寓意造型花饽饽的热销"密码"。荆长艳介绍,12格礼盒、9格礼盒都是热销 款式。12格礼盒里,一对对锦鲤、元宝、粉色福袋、葫芦、苹果,还有寿桃精致喜庆,寓意"年年有余""招 财进宝""福寿安康"；9格礼盒则更加小巧玲珑,苹果寓意平平安安,石榴象征多子多福,福袋则是把钱和米 都兜住,吉祥寓意藏在每一个细节里。 此外,马年新款也是人们年夜饭餐桌上的热门选择。"我们每年会根据当年的生肖推一些新款式,很受消费 者欢 ...

启动仪式上，围绕《惊蛰无声》《飞驰人生3》《镖人：风起大漠》《熊猫计划之部落奇遇记》《熊出没·年年有熊》《星河入梦》等即将上映 的春节档新片，推介全国多地的特色餐饮和美食文化。 中国建设银行、中国银联等有关企业发布一系列"电影+餐饮"消费联动惠民举措。国铁集团、中航集团发布在高铁、航班上开展"跟着电影品美 食"春节档特别推荐计划。多点位、融合推进电影与餐饮消费联动、互惠互利，着力提振春节假期消费，为全年电影和餐饮市场蓬勃发展注入 新动能。 央视网消息：2月6日，由国家电影局、商务部共同主办的2026年"跟着电影品美食"活动的全国启动仪式在浙江省绍兴市举行。 浙江省启动2026年全省"跟着电影品美食"活动。在春节期间，组织500多家商户联合推出为期1个月的"跟着电影游浙江品美食"票根优惠活动， 促进"观影+旅游+餐饮"多重消费联动。 绍兴市聚焦"光影寻味·烟火古城"主题，开展为期18天的"祝福·绍兴古城过大年"文商旅促消费活动，发放1000万元电影消费券，打造美食市 集、宋韵瓦市等特色集市。 浙江省委宣传部电影处副处长汤燕君表示，浙江将创设更多的"电影+"的消费场景，也欢迎更多的影迷，更多的消费者能够来到浙江， ...

Core Insights - The 2026 Qilu Agricultural Supermarket Spring Festival Goods Fair will take place from February 6 to 8 at the Shandong International Convention Center, showcasing high-quality agricultural products from 16 cities in Shandong, aligning with national policies to boost consumption and promote agricultural products [2][3] Group 1: Event Overview - The fair is organized under the "Qilu Agricultural Supermarket" brand, which aims to provide quality agricultural products and enhance consumer experience [2][3] - The event is part of a broader initiative to stimulate domestic demand and promote diverse, high-quality agricultural consumption, as outlined in the national consumption promotion plan [2][3] Group 2: Product Highlights - The fair will feature a wide range of products from various regions, including local specialties such as Pingyin rose tea, Qingdao seafood, and traditional handicrafts, creating a comprehensive culinary map of Shandong [4][5] - Each participating city will present its signature products, allowing consumers to experience the diverse flavors of Shandong in one location [5] Group 3: Consumer Engagement and Benefits - The event will include interactive activities and consumer benefits, such as social media engagement rewards and shopping point redemption for gifts, enhancing the overall consumer experience [6] - The fair aims to create a warm and quality-driven shopping atmosphere, reinforcing the brand image of "Good Shandong" and stimulating economic activity through increased agricultural product consumption [6]

Group 1 - The festive atmosphere is vibrant as the Spring Festival approaches, with a booming market for New Year goods across various regions [1] - In Shijiazhuang, Hebei, supermarkets have launched special sections for New Year goods, with a wide selection of gift boxes being particularly popular among consumers [1][2] - A supermarket manager reported that they have prepared over 10,000 types of products to meet the demand for New Year shopping, indicating a significant increase in customer traffic [2] Group 2 - In Qingdao, Shandong, a flower dough workshop is bustling with activity, creating artistic products from ordinary dough, showcasing local culinary traditions [2] - The workshop's operational director mentioned that gift boxes are selling particularly well, and they are continuously developing new products using local ingredients like carrots and pumpkins [2] - The recently concluded 2026 Fuzhou Urban Circle New Year Goods Conference provided a one-stop shopping experience for citizens, featuring a variety of traditional New Year products [3][4] Group 3 - The New Year Goods Conference in Fuzhou included traditional items such as rice cakes, dried goods, and preserved fruits, emphasizing the importance of local agricultural products [4] - The conference aimed to create a platform connecting farmers with consumers, facilitating direct supply from local producers and established brands [4]

一顿火锅能有多少食材？ 把帝王蟹拆开拢共分成几步？ 萌趣福马能捏出多少花样？ 锁定"一年一度花饽饽新春争霸赛" 新春的仪式感 尽在花饽饽的指尖功夫 鲜花衬果蔬 蟹肥年味足 揭晓答案！ 财神送福 醒狮纳喜 松鹤延年 吉祥塔立 花饽饽把祝福玩出了"花" 看花饽饽如何承包马年年味 手工温度如何温暖团圆时光 寻味中国年 愿新岁"蒸蒸日上" 吉祥马盘 小马福袋 轮番亮相 马年好运被揉进每一寸面香 请把"马到成功"狠狠焊在身上 萌趣福马 马到成功 "蒸"棒！ ...

策划：郭静 杨宁 责任编辑：孙欣 视频设计：刘阳阳 播放 播放 静⾳ 0:00 / 1:10 加载 完毕: 0% 进度: 0% 媒体流类型直播 -1:10 播放速度 2x 1.5x 1.25x 1x, 选择 0.5x 1x 节⽬段落 节⽬段落 描述 关闭描述, 选择 字幕 新春的仪式感 尽在花饽饽的指尖功夫 鲜花衬果蔬 蟹肥年味足 财神送福 醒狮纳喜 松鹤延年 吉祥塔立 花饽饽把祝福玩出了"花" 萌趣福马 吉祥马盘 ⼩马福袋 轮番亮相 马年好运被揉进每一⼨面香 请把"马到成功"狠狠焊在身上～ 看花饽饽如何承包马年年味 ⼿工温度如何温暖团圆时光 寻味中国年 愿新岁"蒸蒸日上" 马到成功 "蒸"棒！ 监制：刘钦 把帝王蟹拆开拢共分成几步？ 萌趣福马能捏出多少花样？ 一顿火锅能有多少食材？ 锁定"一年一度花饽饽新春争霸赛"揭晓答案！ 开始对话视窗。离开会取消及关闭视窗 ⽂字 Color ⽩ Transparency 不透明 背景 Color ⿊ Transparency 不透明 视窗 Color ⿊ Transparency 透明 字体尺⼨ 100% 字体边缘样式 ⽆ 字体库 ⽐例⽆细体 重启 恢复全部设定⾄预设值 ...

Core Viewpoint - The revival of traditional crafts in Jiaozhou, Shandong, is being driven by local artisans who are modernizing their products while preserving cultural heritage, leading to increased employment and economic growth in the community [1][2][3]. Group 1: Traditional Craft Revival - Black Youkun, a fourth-generation artisan, is revitalizing the traditional craft of flower steamed buns (hua bao) by incorporating modern designs and marketing strategies, which has led to increased orders and employment for local villagers [1][2]. - The production of flower steamed buns has become a cultural symbol, with artisans emphasizing the importance of craftsmanship and the significance of traditional customs during the New Year celebrations [1][2]. Group 2: Sugar Melon Production - The production of sugar melons (tang gua) in Luo Jia Village is being enhanced through standardized management and new media marketing, resulting in a growing customer base and increased sales [2][3]. - The village is working towards recognizing the sugar melon-making technique as a representative project of intangible cultural heritage, which is expected to boost the local economy and attract more artisans to the craft [3]. Group 3: Government Support and Economic Impact - The Jiaozhou government is actively supporting the preservation of intangible cultural heritage by facilitating the application process for recognition and providing resources for artisans to improve their production capabilities [3]. - The "intangible cultural heritage + industry + employment + tourism" model is being implemented in rural areas, contributing to the prosperity of the community and enhancing the livelihoods of local residents [3].

Group 1: Flower Pastry Industry in Shandong - The traditional food "Flower Pastry" in Shandong Jiaodong region is entering a peak production and sales season ahead of the Spring Festival, with various zodiac-themed pastries, especially those featuring the Year of the Horse, gaining popularity among consumers [1] - The production process of Flower Pastry is complex, requiring over ten steps including fermentation, shaping, and steaming, with some designs taking more than six hours to complete [2] - Flower Pastry serves not only as a delicacy but also as a medium for expressing good wishes, with local initiatives promoting the transmission and dissemination of this traditional craft through various community activities [3] Group 2: Ceramic Industry in Shanxi - Shanxi Huairen, a key supplier of daily porcelain tableware, is experiencing a surge in production and sales, particularly for products featuring Year of the Horse elements, which are being exported to Southeast Asia and other regions [4][10] - A local ceramic factory has ramped up production to 30,000 pieces of porcelain daily, utilizing automated production lines that enhance efficiency by five times compared to traditional methods [5][6] - The region has 123 production lines with an annual output of 3.5 billion pieces, and horse-themed products are particularly popular, with over 2,000 orders being processed daily [7][8] - Local businesses are expanding sales channels through live streaming and direct supply to supermarkets, while also ensuring timely delivery of orders through a green logistics channel [9]