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供需平权不是一种态度,而是一种能力
Sou Hu Cai Jing· 2025-05-20 18:00
Core Viewpoint - The article emphasizes the importance of good supply in driving consumer demand, highlighting that a strong supply chain can lead to a successful retail ecosystem, particularly in the context of China's evolving e-commerce landscape [2][3][4]. Group 1: Market Dynamics - The year 2025 is anticipated to be transformative for China's economy, with significant technological innovations emerging [2]. - The competition among e-commerce giants is intensifying, with traditional players entering new markets like food delivery, while Pinduoduo remains focused on supply-side improvements [2][4]. - Pinduoduo's approach contrasts with its competitors, as it prioritizes supply upgrades over entering the food delivery market [2][4]. Group 2: Supply-Side Revolution - Pinduoduo has launched a "100 billion support" initiative to enhance the quality of its e-commerce ecosystem, aiming to stimulate both supply and demand [6][11]. - The company is focusing on a digital supply chain to improve efficiency and reduce costs for merchants, thereby fostering a supply-side revolution [8][11]. - The emphasis is on creating high-quality products that meet consumer needs rather than relying solely on marketing tactics [3][5]. Group 3: Consumer-Centric Approach - Pinduoduo's strategy is centered around consumer needs, advocating for a supply-side upgrade that aligns with changing consumer preferences [12][13]. - The company aims to establish a "supply-demand equality," where consumer insights drive product offerings, enhancing overall market efficiency [12][13]. - The platform's focus on good supply is seen as a way to ensure that there will always be users, as quality products will naturally attract demand [3][12]. Group 4: Economic Impact - The initiative is expected to help merchants save costs and improve their operational efficiency, ultimately benefiting consumers through better pricing and product quality [10][11]. - Pinduoduo's efforts to connect producers with consumers aim to address disparities in agricultural product pricing, ensuring fairer market conditions [12][13]. - The company's model promotes a win-win scenario for consumers, merchants, and the platform itself, fostering a sustainable retail ecosystem [13].