Group 1 - The core viewpoint of the news is that Matrix Holdings has experienced fluctuations in its stock price, with a year-to-date increase of 31.85% but a recent decline of 6.07% over the past five trading days [1] - As of September 23, the stock price was reported at 19.36 CNY per share, with a market capitalization of 3.485 billion CNY [1] - The company has been listed on the "龙虎榜" (Dragon and Tiger List) twice this year, with the most recent net buy of -8.698 million CNY on March 17 [1] Group 2 - For the first half of 2025, Matrix Holdings achieved operating revenue of 300 million CNY, representing a year-on-year growth of 18.46% [2] - The net profit attributable to shareholders for the same period was 40.4969 million CNY, showing a significant increase of 73.72% year-on-year [2] - The company has distributed a total of 204 million CNY in dividends since its A-share listing [3] Group 3 - Matrix Holdings is primarily engaged in space design (52.71% of revenue) and soft decoration (46.37% of revenue), with other business income contributing 0.69% [1] - The company is classified under the construction decoration industry, specifically in engineering consulting services [1]

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [3][5]. Core Viewpoints - The company is a leading player in the indoor creative design sector, focusing on interior decoration design, with a strong asset quality and cash flow performance [1][3]. - The company is expected to recover steadily in performance as the peak of real estate impairment has passed, with a projected net cash ratio of 407% by the end of 2024 [1][3]. - The integration of AI technologies is anticipated to enhance the company's business model and operational efficiency, potentially leading to significant growth in profitability [2][3]. Company Overview - The company, established in 2010, has evolved into a prominent brand in the interior design industry, recognized for its creative output and industry influence [15]. - Its main business segments include space design and soft decoration, primarily serving real estate developers, with a growing presence in public and commercial sectors [23][27]. Financial Analysis - The company experienced a revenue decline in 2022 and 2023 due to the downturn in the real estate sector, but is projected to stabilize in 2024 with revenues of 5.3 billion yuan [27][30]. - The net profit for 2024 is expected to be 340 million yuan, showing a significant reduction in the decline compared to previous years [27][30]. - The company maintains a strong cash position, with over 1.08 billion yuan in cash assets, representing 78% of its current assets, and a low interest-bearing debt ratio of 1.8% [38][39]. Industry Analysis - The indoor design industry is considered a post-cycle sector of real estate, with a projected market size of approximately 96.9 billion yuan in 2024, influenced by new construction data [48]. - The demand for interior design services is closely tied to the new housing market, which has seen a decline in new construction over the past five years [1][48].