Group 1: Tourism Market Trends - The upcoming Dragon Boat Festival holiday is expected to boost the tourism market, with local and surrounding travel dominating, accounting for 50% of orders [1][3] - There is a significant increase in demand for family travel, with "Dragon Boat Festival family travel" heat rising by 152% compared to the previous week, making up nearly 40% of travel participants [1][5] - Popular travel methods include self-driving and high-speed rail, with over 80% of travelers opting for these modes [3] Group 2: Hotel Booking Trends - Hotel booking demand is on the rise, with four-star hotel bookings increasing by nearly 50% year-on-year, five-star hotels by nearly 30%, and three-star hotels by over 24% [3] - Compared to the May Day holiday, hotel prices for popular destinations like Wuhan and Jinan can be 20%-30% lower during the Dragon Boat Festival [3] Group 3: Cultural and Family Activities - The overlap of the Dragon Boat Festival and International Children's Day has led to a surge in family-oriented activities, with parents seeking educational and entertaining experiences for their children [4][6] - There is a notable increase in searches related to traditional activities such as "dragon boat racing" and "zongzi," with related search volume rising by 270% [5] Group 4: Retail and Consumer Trends - Retailers are capitalizing on the holiday shopping opportunities, with shopping centers hosting various events and activities to attract customers [7] - Traditional food brands are innovating their product offerings, introducing new flavors of zongzi to attract consumers during the festival [9][10] - Supermarkets are also enhancing their product lines with festive items, including a variety of zongzi and related products, to meet consumer demand [10][11]