（来源：千龙网） 新华网北京2月15日电 题：冰上"带娃记" 亲子消费点燃冰雪经济新热潮 "爸爸，快帮我扶一下雪圈！""妈妈你看，我能自己滑下来啦！"在北京陶然亭公园冰雪嘉年华现场，孩子们坐着彩色雪圈从雪 滑梯上飞驰而下。 2026年1月，游客在北京市陶然亭公园冰雪嘉年华观看企鹅巡游。新华社记者 胡竞文 摄 和李女士有同样想法的家长不在少数，来自山东的柴女士已经连续两年带孩子参加专业滑雪训练营。在她看来，和孩子一起在 雪场上挑战自我、经历摔倒再站起的过程，是一段宝贵的成长经历。 家长消费观念的转变，直接反映在冰雪行业的发展趋势中。黑龙江亚布力滑雪场的一位资深从业者透露，近年来参与冰雪培训 的学员呈现低龄化趋势，6至12岁青少年已成为主要客群。"以前大多是家长带孩子来'体验一下'，现在不少家庭会主动为孩子选 择系统的冰雪培训课程、购置专业的运动装备。冰雪运动逐渐变为孩子成长过程中的一项'必备技能'。" "雪假"、寒假与春节多重时间窗口的叠加，进一步催生了冰雪亲子消费的热潮。 两千多公里以外的室内雪场昆明热雪奇迹，孩子们脚踩雪板，顺着雪道轻快滑行，稚嫩的脸上洋溢着笑容。 寒假已至，天南海北的冰雪场地同步"升温"。 ...

新华网北京2月15日电 题：冰上"带娃记" 亲子消费点燃冰雪经济新热潮 新华网记者 潘子荻 刘璐 "爸爸，快帮我扶一下雪圈！""妈妈你看，我能自己滑下来啦！"在北京陶然亭公园冰雪嘉年华现场，孩子们坐着彩色雪圈 从雪滑梯上飞驰而下。 两千多公里以外的室内雪场昆明热雪奇迹，孩子们脚踩雪板，顺着雪道轻快滑行，稚嫩的脸上洋溢着笑容。 寒假已至，天南海北的冰雪场地同步"升温"。在北方的滑雪胜地，在南方的室内冰馆、冰雪乐园，越来越多的家长带着孩 子走进冰雪世界，享受冰雪乐趣。 带娃玩雪成"新刚需" "以往寒假不是在家看动画片，就是去商场里的游乐场，如今滑雪、玩雪反倒成了寒假的'保留项目'。"在北京陶然亭公园冰 雪嘉年华现场，来自海淀区的李女士一边帮孩子整理围巾，一边感慨道，"这既能让孩子多到户外活动，还能磨炼他们的意 志。" 2025年末，吉林、新疆、内蒙古等地陆续设立"雪假"，为孩子参与冰雪运动提供了更充裕的时间。据统计，"雪假"期间， 吉林省约22万名学生参与冰雪运动；新疆阿勒泰市累计接待游客41.3万人次，实现旅游收入4.02亿元。 除此之外，寒假、春节与周末的时段重合，形成了长达一两个月的家庭集中出行黄金期，为亲 ...

01打造"周五遛娃日"心智节点，破解周末"去哪玩"决策难题 在寒冷的冬季，户外的气温限制了活动半径，家长们既希望为孩子提供新鲜有趣的体验、解放宝妈双 手，又希望保证孩子的温暖与舒适，这种"冬季周末到底能去哪遛娃"的决策难题，恰恰揭示了亲子消费 市场一个未被满足的关键痛点：家庭需要的不只是一个个零散的场所推荐，而是一套可预期、有保障的 周末解决方案。 抖音生活服务也通过数据洞察发现，亲子家庭的决策焦虑呈现出清晰的规律性，每逢周四周五，"周末 带娃去哪"相关搜索量便会出现增长，峰值可达工作日均值的2.5倍，这充分说明在周末休闲消费场景 中，存在着一个高度集中、亟待引导的"决策前黄金窗口期"，但传统亲子商家营销模式难以系统性地承 接这种周期性、即时性的需求，导致宝妈们不仅苦于"不知道带孩子去哪玩"，更常陷入"不知道还能带 孩子体验这里"的信息困境，而商家也因此错失了每周固定的高质量客流机会。 为此，抖音生活服务在此次「冬日遛娃好去处」活动中，创新性地将每周五打造为一个具有强认知和强 权益属性的固定节点——"周五遛娃日"，通过一套组合策略实现全方位触达，在活动开启后每周五遛娃 相关搜索是活动前周五搜索的3倍以上，周五 ...

1月30日，北京市委宣传部（北京市人民政府新闻办公室）举行2026年北京市春节文化活动新闻发布 会。市委宣传部、市文化和旅游局、市文物局、市商务局、市园林绿化局相关负责同志介绍情况并回答 记者提问。北京市委宣传部对外新闻处处长叶昶主持。 北京市商务局党组成员、副局长、新闻发言人卢慧玲： 春临大地，万象更新！马年春节将至，为让市民和游客朋友们感受传统年味、体验时尚新潮，市商务局 联合各区及相关部门，联动各类市场主体，以"乐购新春·京彩四季"主题，推出460余项新春促消费活 动。我们将以全域联动的沉浸式体验、底蕴深厚的老字号年礼、实打实的政策红利、温暖贴心的惠民服 务，全方位营造浓厚的节日消费氛围。 01 紧扣潮流风尚。THE BOX打造"朝外UIC 潮启中国年"主题活动，解锁新年潮玩新方式。喜隆多引入AI 技术，推出"喜AI织境"特展，以科技赋能新春消费。 聚焦亲子同乐。全市商圈精心策划举办超35场亲子主题活动，中粮·祥云小镇的史努比冰雪奇遇、檀谷 冰雪游园会趣味盎然，成为冰雪休闲首选。北冰洋义利乐园、北投爱琴海、万达广场等打造特色亲子乐 园，融合趣味互动、文化体验等元素，让"遛娃"更有乐趣。 02 国潮涌动， ...

Group 1 - The core consumer trends in July include national subsidies, family travel, and safe charging solutions [1][3] - The new round of consumption subsidies has led to a 10.15% month-on-month increase in GMV for "national subsidies" related products in the second half of July [1] - Seasonal factors have driven a consumption peak for cooling appliances, with ice-making machines seeing a 28.17% year-on-year increase in GMV [1] Group 2 - The focus of family travel has shifted from "material needs" to "emotional needs," with parents prioritizing experiences and cultural values [3] - The GMV for educational research products increased by 59.01% year-on-year in July, indicating a strong interest in experiential learning [3] - The implementation of new regulations for power banks has boosted sales of certified charging products, making it a hot topic in July [3] Group 3 - The data from July reflects the resilience and potential of the Chinese consumer market, supported by enhanced national subsidies and the traditional summer travel peak [3]

Core Insights - The upcoming Dragon Boat Festival coinciding with Children's Day is expected to drive a surge in restaurant bookings, particularly in scenic area outlets, with many restaurants already fully booked for the holiday [1][3] - Family-oriented consumption is projected to dominate, with estimates indicating that family customer share could exceed 35%, and average spending per family is expected to rise by 30% compared to regular days [5][8] Restaurant Booking Trends - Many traditional and scenic restaurants are experiencing a booking boom, with establishments like Cuihua Lou and Si Si Tong all reporting full reservations for the holiday [3] - The trend of early bookings is evident, with several restaurants reporting over 80% of their private dining rooms booked a week before the festival [3] Special Offerings and Promotions - Restaurants are launching various themed food items and special menus for the festival, including unique rice dumpling flavors and holiday meal packages [4][8] - Promotions targeting families are being implemented, such as special children's meals and complimentary gifts for families dining out on Children's Day [8] Consumer Behavior Insights - Data from Meituan indicates that over 49% of consumers searching for family activities are aged 25-35, highlighting a shift towards quality family experiences [5] - The restaurant industry is adapting to changing consumer preferences, with a focus on quality and value for money becoming increasingly important [13] Operational Preparedness - Restaurants are enhancing their service and food safety measures in anticipation of the holiday rush, including extended operating hours and improved customer service protocols [9][10] - Specific strategies include offering complimentary refreshments during wait times and implementing efficient ordering systems to reduce wait times [9] Market Dynamics - The dual holiday effect is expected to boost both foot traffic and sales for restaurants, although it may also lead to increased promotional competition among businesses [8] - Consumer preferences are shifting towards smaller, unique dining establishments rather than large, well-known brands, indicating a trend towards personalized dining experiences [13]

Group 1: Tourism Market Trends - The upcoming Dragon Boat Festival holiday is expected to boost the tourism market, with local and surrounding travel dominating, accounting for 50% of orders [1][3] - There is a significant increase in demand for family travel, with "Dragon Boat Festival family travel" heat rising by 152% compared to the previous week, making up nearly 40% of travel participants [1][5] - Popular travel methods include self-driving and high-speed rail, with over 80% of travelers opting for these modes [3] Group 2: Hotel Booking Trends - Hotel booking demand is on the rise, with four-star hotel bookings increasing by nearly 50% year-on-year, five-star hotels by nearly 30%, and three-star hotels by over 24% [3] - Compared to the May Day holiday, hotel prices for popular destinations like Wuhan and Jinan can be 20%-30% lower during the Dragon Boat Festival [3] Group 3: Cultural and Family Activities - The overlap of the Dragon Boat Festival and International Children's Day has led to a surge in family-oriented activities, with parents seeking educational and entertaining experiences for their children [4][6] - There is a notable increase in searches related to traditional activities such as "dragon boat racing" and "zongzi," with related search volume rising by 270% [5] Group 4: Retail and Consumer Trends - Retailers are capitalizing on the holiday shopping opportunities, with shopping centers hosting various events and activities to attract customers [7] - Traditional food brands are innovating their product offerings, introducing new flavors of zongzi to attract consumers during the festival [9][10] - Supermarkets are also enhancing their product lines with festive items, including a variety of zongzi and related products, to meet consumer demand [10][11]