Group 1: Export Growth in July - In July, China's export growth rebounded with a rate of 7.2%, up by 1.3 percentage points month-on-month, driven by a low base from the previous year, pre-August shipping demand, and improved economic conditions in Europe along with sustained demand from Latin America and Africa [1] - Exports to the US decreased by 22%, while exports to the EU increased by 9%. Exports to ASEAN, Latin America, and Africa grew by 17%, 8%, and 42% respectively [1] - For the first seven months, total trade with Belt and Road Initiative countries reached 13.29 trillion RMB, marking a growth of 5.5% [1] Group 2: Cross-Border E-commerce Performance - In the first half of the year, China's cross-border e-commerce imports and exports totaled approximately 1.32 trillion RMB, a year-on-year increase of 5.7%, with exports at 1.03 trillion RMB (up 4.7%) and imports at 291.1 billion RMB (up 9.3%) [3] - Amazon reported a net sales figure of 40.348 billion USD from third-party seller services in Q2, reflecting an 11% year-on-year growth, significantly up from a 5% increase in Q1 [3] - Key factors for growth include steady recovery in sales for companies with high exposure to the US market, base effect driving strong Q2 performance for some firms, and favorable conditions from the T86 policy remaining in place [3] Group 3: US-China Economic Talks - Economic talks between China and the US were held in Stockholm from July 28 to 29, focusing on trade relations and macroeconomic policies [2] - Both parties acknowledged the consensus from previous meetings and agreed to extend the suspension of certain tariffs and countermeasures for an additional 90 days [2]

Core Analysis - The company's main business revenue reached $323.369 billion in the first half of 2025, a year-on-year increase of 11% [1] - North America contributed 60% of the revenue, international business accounted for 22%, and AWS business made up 18% [1] - International business turned profitable, with operating profit shifting from a loss to positive growth compared to the same period last year [1] - AWS operating profit continued to grow but at a significantly slower rate [1] - Gross margin is under pressure, and operating expenses are on the rise, particularly with technology and infrastructure costs accounting for 15.5% of total operating costs [1] Financial Status - Total revenue for the first half of 2025 was $323.369 billion, up 11% year-on-year [2] - International business revenue grew by 10%, while AWS business revenue increased by 17% [2] - Operating profit was $37.576 billion, a 30% increase year-on-year, and net profit reached $35.291 billion, up 33% [2] - International business operating profit rose from $1.176 billion to $2.511 billion, achieving a year-on-year increase of 113.52% [2] Driving Factors - AWS business growth has slowed, with a 9% year-on-year increase in operating profit for Q2, attributed to intensified market competition and rising service costs [3] - North American business saw a 9% year-on-year revenue growth and a 33% increase in operating profit, benefiting from regional channel optimization and stable service revenue growth [3] Anomalous Indicators - AWS operating profit margin decreased from 35.5% to 32.9% year-on-year, primarily due to rapid growth in operating expenses, especially a 27% increase in technology and infrastructure costs [4] - Cash flow from investment activities worsened, with a net outflow of $69.227 billion in the first half of 2025, a 69% year-on-year increase, mainly due to higher capital expenditures, particularly for long-term debt repayment and equipment procurement [4] Product Segments - AWS business net sales reached $30.9 billion in Q2 2025, a 17% year-on-year increase, with a trailing twelve months (TTM) net sales of $116.4 billion, up 30% [5] - Online store business net sales for Q2 2025 were $61.5 billion, an 11% year-on-year increase, with TTM net sales of $255.9 billion [5] - Third-party seller services net sales for Q2 2025 were $40.3 billion, also an 11% year-on-year increase, with TTM net sales of $162.2 billion [6] - Advertising services net sales for the quarter were $15.7 billion, a 23% year-on-year increase, with TTM net sales of $46.7 billion [6] - Subscription services net sales for Q2 2025 were $12.2 billion, a 12% year-on-year increase, with TTM net sales of $46.7 billion [6] Regional Segments - North America net sales for Q2 2025 were $100.1 billion, an 11% year-on-year increase, contributing over 60% of the company's net sales [7] - International net sales for Q2 2025 were $36.8 billion, a 16% year-on-year increase, with a 11% increase after excluding currency effects [7] Future Guidance - Q3 revenue guidance is expected to be between $174 billion and $179.5 billion, driven by record performance during Prime Day 2025 and improvements in delivery speed and inventory distribution [10] - International business operating profit margin improved by 320 basis points year-on-year to 4.1%, with nearly 700 basis points improvement over the past 10 quarters [10] Performance Growth - The company achieved $165.7 billion in revenue in Q1 2025, a 10% year-on-year increase, with operating income of $18.4 billion, up 20% [11] - The company reported $25.9 billion in free cash flow over the past 12 months, indicating strong performance in capital management [11] Industry Trends - The global economic environment is complex, with significant impacts from supply chain issues and demand fluctuations [14] - The company is taking measures to ensure product supply stability and price competitiveness, including early inventory procurement and optimizing inventory management [14] Strategic Outlook - The company focuses on customer experience and technological innovation, with plans to increase investment in cloud computing and AI [15] - AWS will continue to expand market share and enhance service offerings, while operational efficiency will be improved through digital transformation and automation [15]