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小米公布双11开门红战报:累计支付金额破182亿,小米手机获全平台国产手机销量第一
Xin Lang Ke Ji· 2025-11-05 09:07
Group 1 - The core highlight of Xiaomi's performance during the Double 11 shopping festival is that the total payment amount across all channels exceeded 18.2 billion yuan by October 31, 2025 [1] - Xiaomi smartphones achieved the highest sales among domestic brands, ranking first across multiple platforms including Tmall, JD.com, Douyin, Pinduoduo, and Kuaishou [1] - The flagship model, Xiaomi 17 Pro Max, sold over 1 million units within the first five days of its launch, with the Pro version accounting for over 80% of the sales [1] Group 2 - Xiaomi's smart ecosystem products also performed well, with a total discount of 2 billion yuan across various categories including smartphones, wearables, tablets, and smart home appliances [2] - Specific discounts included a 500 yuan reduction on the Xiaomi Pad 7 Ultra and up to 4,000 yuan off on home appliances like refrigerators and vacuum cleaners [2] - The integration capabilities of Xiaomi's operating system, MIUI 3, continue to enhance seamless collaboration between Apple devices and the Xiaomi ecosystem [2]
小米汽车、芯片排名、网络水军、价格战……小米高管一一回应
Core Viewpoint - Xiaomi Group reported record high revenue and adjusted net profit for Q1 2025, showcasing strong performance across various business segments [2] Group 1: Automotive Business - Xiaomi SU7 Ultra has exceeded 23,000 pre-orders as of May 26, significantly surpassing expectations [3] - The SU7 series has delivered a total of 258,000 units since its launch, with Q1 2025 deliveries reaching 75,869 units, reflecting a quarter-on-quarter growth of 8.9% [3] - The company aims to achieve an annual delivery target of 350,000 units for its electric vehicles [4] Group 2: Financial Performance - Revenue from Xiaomi's smart electric vehicles and AI innovation businesses reached 18.6 billion yuan [5] - The IoT and consumer products segment generated 32.3 billion yuan, marking a robust year-on-year growth of 58.7% [9] - The home appliance business saw a doubling of revenue year-on-year in Q1, with significant sales increases in air conditioners, washing machines, and refrigerators [10] Group 3: Chip Development - Xiaomi's self-developed 3nm flagship SoC chip, Xuanjie O1, is currently planned for use in high-end flagship products only [6] - The Xuanjie O1 chip features 19 billion transistors, positioning it alongside Apple's A18 Pro in terms of performance [7] - The company emphasizes the integration of its chip business with its operating system and AI capabilities for enhanced platform strength [8] Group 4: Air Conditioning Business - Xiaomi aims to rank among the top three in China's air conditioning market by 2030, competing with global benchmark brands [9] - The company has completed its full product line layout for air conditioners and plans to enhance its manufacturing capabilities with a new smart manufacturing facility expected to launch this year [10] - Xiaomi's strategy focuses on product strength and efficiency, indicating that price wars will not significantly impact its business model [10]