Core Viewpoint - Lei Jun, the founder of Xiaomi, reflects on being labeled a "marketing master," which originated from a humorous competition with Liu Qiangdong, highlighting the unintended consequences of such labels over the years [1][3] Group 1: Marketing and Brand Perception - Lei Jun expresses discomfort with the term "marketing," as it undermines the technical efforts and R&D investments made by Xiaomi [3] - The attention from competitors regarding Xiaomi's marketing indicates the company's significant market influence [4] Group 2: New Product Launch - The new generation SU7 has been launched with substantial upgrades, including enhanced safety features and improved battery performance, with the Pro version offering a maximum range of 902 kilometers [6][11] - The price increase for the SU7 is attributed to rising costs and added features, which may challenge consumer expectations of Xiaomi's high cost-performance ratio [4][8] Group 3: Company Response to Challenges - Xiaomi's public relations team has acknowledged past mistakes and is seeking to improve its image after facing negative publicity over the last several months [11] - Lei Jun emphasizes that the success of the SU7, which has delivered 360,000 units in just 1 year and 9 months, is due to product quality and genuine user engagement rather than solely marketing efforts [11]

Core Viewpoint - The article highlights the debut of Chengyi Technology at the 2025 IFA exhibition, showcasing its innovative "Dynamic Particle Capture Technology (IQV)" aimed at revolutionizing kitchen ventilation and addressing health concerns related to cooking fumes [1][6]. Technology Innovation - Chengyi Technology's IQV technology has received the TÜV Rheinland certification, making it the first smoke extraction product globally to achieve this recognition, indicating a significant advancement in kitchen ventilation technology [2][6]. - The IQV technology employs a unique combination of airflow techniques, including "four vortex capture cyclones," "high-speed rear-tilting airflow," and "anti-leakage barrier air curtains," to effectively control and eliminate fine particulate matter from cooking fumes [4][5]. Health Concerns - The article discusses the health risks associated with kitchen cooking fumes, particularly the correlation between fine particulate matter and lung cancer rates among women in poorly ventilated environments, emphasizing the inadequacy of traditional smoke extraction methods [3][4]. - Chengyi Technology's research indicates that traditional smoke extractors are limited by their reliance on single airflow control, which fails to address the diverse particle sizes present in cooking fumes [3]. Market Strategy - Chengyi Technology has formed a strategic partnership with Xiaomi to launch the Mijia smoke extractor, which has quickly gained popularity by focusing on comprehensive smoke purification rather than just smoke extraction [7]. - The company aims to expand its global presence by introducing various smoke extraction products tailored for different kitchen environments, including open kitchens and small apartments, leveraging its successful domestic experience [7][8]. Industry Impact - The introduction of IQV technology is seen as a catalyst for industry transformation, prompting other leading brands to adopt multi-airflow technologies and prioritize health-conscious features in their products [7]. - Chengyi Technology's commitment to improving indoor air quality through fluid mechanics positions it as a pioneer in the kitchen appliance sector, aiming to set new standards for health and safety in cooking environments [8].