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中国旺旺2024财年营收235.1亿元 新兴渠道及海外市场持续发力
Zheng Quan Ri Bao Wang· 2025-06-25 13:43
Core Insights - China Wangwang Holdings Limited reported a slight revenue decline of 0.3% year-on-year for the fiscal year 2024, with total revenue reaching 23.51 billion yuan, while net profit attributable to shareholders increased by 8.6% to 4.34 billion yuan [1] - The company’s overall gross margin stood at 47.6%, with the dairy and beverage segment being the core business, achieving a revenue growth of 1.3% to 12.11 billion yuan [1][3] Revenue Breakdown - The dairy and beverage segment saw a low single-digit growth, with Wangzai milk experiencing low unit growth and beverages achieving double-digit growth [1] - The rice snack segment reported a revenue of 5.90 billion yuan, down 1.2% year-on-year, affected by weak demand for gift packages during the Spring Festival [1] - The snack food segment experienced a revenue decline of 2.6% to 5.36 billion yuan, primarily due to a slowdown in ice cream sales [2] Market Expansion and Strategy - China Wangwang is focusing on emerging channels such as content e-commerce and social e-commerce, with double-digit revenue growth in overseas markets, particularly in Japan, North America, and parts of Southeast Asia [2] - The company is enhancing its organizational agility to respond quickly to market changes and is actively developing new products to increase consumer engagement [2] - The company plans to invest 705 million New Taiwan dollars in purchasing property in Kaohsiung, Taiwan, to support its production capabilities [3][4] Future Outlook - Analysts expect stable revenue growth for the fiscal year 2025, with profit margins remaining stable due to the company’s organizational changes and expansion into new channels [3] - The overseas market is anticipated to be a key growth driver, supported by localized marketing strategies and the establishment of overseas production bases [3]