Summary of Conference Call Industry Overview - The 2024 cosmetics market is showing a trend towards female-oriented consumption, with the high-end cosmetics segment performing exceptionally well, indicating significant potential for market upgrades [2][4] - Within high-end cosmetics, the base makeup category accounts for over 50% of the market share, making it the largest category, with structural upgrades driving the high-end trend [2][5] Key Insights and Arguments - The high-end base makeup price segment is growing faster than the mass price segment, with average prices across all price ranges on platforms like Tmall increasing [2][5] - Over the past five years, the overall average price of base makeup has consistently risen, with high-end brands on Tmall and Douyin showing a significantly higher market share compared to other categories, indicating a strong demand growth [2][5] - The company has seen a steady increase in its overall market share, with a growth rate from 2019 to 2023 that is only surpassed by USL and NAS. In 2023, the company achieved a 2% market share in the cosmetics sector, ranking 15th overall and 8th among high-end brands [2][6] Company Performance and Strategies - The company's online market share is increasing at a rate that far exceeds other foreign high-end brands, attributed to strong performances in traditional categories such as foundation, cushion, concealer, and highlighter, with these products ranking in the top ten [2][6] - The company is actively expanding into new product lines, such as black cream and skin clothing, which are expected to become new growth points and further solidify its position in the high-end base makeup market [2][6] Product Development Advantages - The company boasts a strong product development capability, led by a team centered around "Teacher Wang" and an artistic committee that deeply understands domestic consumer needs, continuously improving product quality [3][7] - This technical insight and research capability enable the company to launch high-quality products tailored to the characteristics of Chinese consumers, supporting its core competitiveness [3][7] Future Growth Drivers - From an investment perspective, the main drivers for the company's future development are the trend towards high-end base makeup products and the company's multi-faceted product layout strategy [2][8] - These factors together form the company's core competitive advantage, allowing it to maintain market leadership and achieve stable growth [2][8]

以下文章来源于真故研究室 ，作者杨梅 真故研究室 . 搞垮全球股市，只是特朗普关税战的前戏。一旦政策落地，被搞乱的还有全球的物价体系。 为了省钱，苹果总裁库克已经冲到了全球囤货的最前线。 3 月底，特朗普挥动"对等关税"的前 夕，苹果 3 天派出 5 架次满载 iPhone 及产品的货机，从印度直飞美国，以换来一点喘息之 机。 中国是苹果零部件最主要的产地，有投行给苹果算了一笔账，苹果公司制作一部手机，硬件加 上组装和测试，成本大约是 580 美元。特朗普对华关税 2.0 政策一旦落地，光是这些零部件 从中国打包出口到美国的税额，就会增加 296 多美元。 换算一下，也就是说，每一部苹果手机的成本都会上涨 50% 。再乘以销量，苹果公司估摸每 年因此要增加 85 亿美元左右的成本。如果全部转嫁给消费者， iPhone16 Pro Max 在美国零 售价将从现在的 1599 美元上涨到 2300 美元。 真问题，更商业 作者： 杨梅 来源： 真故研究室（ID： zhengulab ） 你可以不关心政治，但很难不关注自己的钱包。特朗普这次的关税组合拳，引发的全球经济震 荡才刚刚开始。之后全球供应链遭受重创，才是更 ...