Core Viewpoint - The company demonstrated stable performance with revenue growth of 16% and net profit growth of 26% in the first half of 2025, aligning with expectations [1] Financial Performance - For the first half of 2025, the company reported revenue of 915 million yuan, a year-on-year increase of 15.9%, and a net profit attributable to shareholders of 295 million yuan, up 26.1%. The non-recurring net profit was 286 million yuan, reflecting a 24.2% increase [1] - In the second quarter of 2025, revenue reached 476 million yuan, growing 16.3% year-on-year, while net profit attributable to shareholders was 183 million yuan, up 16.4%. The non-recurring net profit was 177 million yuan, increasing by 12.5% [1] Business Segmentation - Revenue from the China Manufacturing Network was 760 million yuan, representing a 17% year-on-year increase, while AI business revenue was 21.74 million yuan, showing a significant growth of 92% [2] - The company achieved a net profit margin increase of 3.5 percentage points year-on-year, with a gross margin of 80.1% (down 0.1 percentage points), and a net profit margin of 32.2% (up 3.5 percentage points) for the first half of 2025 [2] Traffic and User Growth - The company implemented multiple strategies, including website performance upgrades and multilingual site optimization, resulting in a 35% increase in site traffic in the first half of 2025. Notably, traffic growth was 45% in the Middle East, 43% in South America, 41% in Europe, 39% in South Asia, and 35% in Africa [3] - As of the first half of 2025, the number of paid members on the China Manufacturing Network platform reached 28,699, an increase of 581 from the end of the first quarter [4] AI Integration and Market Potential - The AI application within cross-border trade is extensive, with significant room for improvement in penetration rates and average revenue per user (ARPU). The AI tool has evolved to version 4.0, enhancing its capabilities [4] - The company plans to launch an upgraded Sourcing AI on the China Manufacturing Network platform in the second half of 2025 to better meet professional procurement needs [4] - As of the first half of 2025, the number of AI members exceeded 13,000, with a penetration rate of 45%, reflecting a 6 percentage point increase [4] Profit Forecast and Valuation - The company is positioned as a core player in the AI Agent sector, with stable performance expected to benefit from AI-driven efficiencies. Revenue projections for 2025-2027 are 1.9 billion, 2.1 billion, and 2.3 billion yuan, representing year-on-year growth of 14%, 12%, and 10%, respectively. Net profit forecasts are 544 million, 643 million, and 750 million yuan, with growth rates of 21%, 18%, and 17% [5]

Investment Rating - The investment rating for the company is "Buy" (maintained) [4] Core Views - The company's performance is stable and meets expectations, with a revenue increase of 16% and a net profit increase of 26% [1] - The integration of AI products and new categories is driving revenue growth, with significant contributions from the AI business [1][3] - The company is expected to benefit from AI-driven efficiencies and scale effects, with projected revenue growth of 14% to 10% from 2025 to 2027 [1][8] Financial Performance - For H1 2025, the company reported revenue of 915 million yuan, a year-on-year increase of 15.9%, and a net profit of 295 million yuan, up 26.1% [1] - In Q2 2025, revenue reached 476 million yuan, with a year-on-year growth of 16.3%, and net profit of 183 million yuan, up 16.4% [1] - The company's gross margin was 80.1%, with a net margin of 32.2%, reflecting a year-on-year increase of 3.5 percentage points [1] Business Segments - Revenue from the China Manufacturing Network was 760 million yuan, a year-on-year increase of 17%, while AI business revenue was 21.74 million yuan, up 92% [1] - The company has launched the "New Maritime Plan" to enhance online promotion in the light industry sector, attracting more sellers [1][2] Membership and AI Integration - As of H1 2025, the number of paid members on the China Manufacturing Network platform reached 28,699, an increase of 581 from the end of Q1 2025 [2] - The AI business has seen a membership increase to over 13,000, with a penetration rate of 45%, up 6 percentage points from the previous quarter [3] Earnings Forecast and Valuation - The company is projected to achieve revenues of 1.9 billion yuan in 2025, 2.1 billion yuan in 2026, and 2.3 billion yuan in 2027, with corresponding net profits of 544 million yuan, 643 million yuan, and 750 million yuan [8] - The price-to-earnings ratio is expected to decrease from 29 in 2025 to 21 in 2027, indicating a favorable valuation trend [1][8]