Core Insights - The article highlights five unusual consumption trends observed during the 2025 National Day holiday in China, indicating a shift in consumer behavior and lifestyle among residents. Group 1: Travel Trends - Popular tourist destinations like the Forbidden City, West Lake, and Zhangjiajie saw a significant decrease in visitor numbers, while smaller towns such as Songyang, Shaxi, and Wuyuan emerged as new travel hotspots due to lower costs and less crowded environments [5][7] - Families are opting for budget-friendly travel options, leading to a more economical and memorable holiday experience [5] Group 2: Gift Consumption - There is a noticeable shift from high-end gifts like premium liquor and elaborate mooncakes to more practical and affordable options such as simple fruit baskets, reflecting a change in gifting culture [7][9] Group 3: Dining Preferences - Consumers are moving away from high-end dining experiences to more cost-effective restaurants, driven by a slowdown in income growth [9] - Many individuals are choosing to cook at home for gatherings, ensuring freshness and creating a lively atmosphere, influenced by recent controversies surrounding pre-prepared meals [9] Group 4: Wedding Trends - The number of wedding invitations has sharply declined, indicating a continued decrease in marriage rates, with ceremonies becoming simpler and less formal [11] - Young couples are favoring straightforward wedding processes, moving away from complex traditions [11] Group 5: Leisure Activities - There is an increase in short-distance travel and staying at home during the holiday, as young people face financial pressures and prefer low-cost leisure options [13] - Many individuals are choosing to relax at home to avoid crowded tourist spots and high prices during the holiday season [13]