腾讯官方数据显示，2025年，微信生态短剧主体增长超31%，收入破千万的公司超90家，真人短剧数量 近30万部，漫剧上架增长达惊人的3380%，成为增长最快的细分赛道。此外，2025年视频号上线原生短 剧后，一个季度的时间，日流水从0突破千万级，多部短剧收益突破百万，播放量破亿。 虽然与红果相比，微信生态短剧体量还很小。但它的想象空间在于，拥有互联网第一用户规模的微信， 如果按照抖音流量灌溉的方式发力短剧，很容易复制出另一个红果，它的业务上限会很高。 微信生态短剧未来能否颠覆行业格局，暂时先打个问号。眼下，微信短剧生态是否完善，谁在微信短剧 生态掘金？除了90多家收入破千万，其他玩家真实收益如何？ 自2024年红果跻身行业第一至今，短剧行业格局已经很长时间趋于稳定。 断层式领先的红果，几乎集行业所有高光于一身，爱奇艺、优酷、腾讯视频、B站、百度、小红书等其 他玩家，鲜少诞生破圈的爆款短剧，业务规模也常常比较隐秘。 进入2026年，拥有14.14亿月活跃用户的微信，似乎成了短剧行业的一个新变量。1月中旬的微信公开课 上，腾讯主动对外披露了一些数据，外界得以窥见微信短剧增长态势。 微信短剧大多为老剧，版方收入几十 ...

Core Viewpoint - The long drama industry is facing significant challenges, with a noticeable decline in viewership and engagement despite an increase in the number of new series released [2][3][5]. Group 1: Long Drama Market Analysis - In the first half of 2025, long video platforms released 271 new series, a slight increase from 237 in the same period last year, but the average viewership per episode has drastically decreased [3][4]. - Only one series, "Bleach," achieved an average viewership of over 50 million, while only three others surpassed 40 million, indicating a severe drop in audience engagement compared to 2024 [3][4]. - The industry is experiencing a transformation phase, with a focus on high-quality productions as lower-quality series are being phased out [4][5]. Group 2: Shift in Content Strategy - Major platforms are shifting from betting on blockbuster hits to ensuring content quality and return on investment (ROI), emphasizing the need for a higher success rate in projects [6][7]. - Tencent Video is encouraging creators to focus on quality storytelling and project viability, while iQIYI aims to reduce the number of episodes but increase the overall budget for projects [6][7]. - The industry is seeing a decline in opportunities for mid-tier and emerging writers, as platforms prefer established creators with proven track records [9][10]. Group 3: Impact of Short Dramas - Short dramas are emerging as a potential growth area, with platforms like iQIYI and Tencent Video actively developing short-form content to compete with traditional long dramas [13][14]. - Despite the rise of short dramas, there are concerns about their ability to generate significant revenue compared to long dramas, as the latter still forms the core of major platforms' business models [17][18]. - The competition from short dramas is prompting long video platforms to enhance their content quality and explore new monetization strategies [16][17]. Group 4: Technological and Market Innovations - AI is being increasingly integrated into content production and user experience, with platforms like Tencent Video and iQIYI investing in AI technologies to improve efficiency and creativity [18][19]. - International expansion and IP monetization are also key strategies for platforms, with iQIYI and Tencent Video establishing partnerships and operations in various global markets [20][21]. - The current profitability of major video platforms relies heavily on cost-cutting and membership fee increases, indicating a fragile balance rather than sustainable growth [22].