为庆祝中泰建交50周年,8月8日至9日,由泰王国驻青岛总领事馆商务处主办、天丝集团红牛品牌鼎力支持 的泰拳路演活动热力登陆青岛凯德广场。作为首次落地青岛的大型泰拳主题活动,这场集泰拳表演、互 动体验、泰式市集于一体的文化交流盛宴,为岛城市民呈现了纯正的泰式风情。天丝集团红牛品牌携多 款产品及趣味游戏体验亮相现场,让观众沉浸式感受中泰文化交融的蓬勃活力,并继续以红牛能量为两国 友谊注入全新动能。 作为泰国享誉世界的文化瑰宝与国家名片,泰拳刚柔并济的技艺与坚忍不拔的精神,已经成为联结中泰民 间情谊、促进人文相通的重要纽带。本次泰拳路演活动以"百人打泰拳"的震撼表演拉开帷幕,来自青岛 精英散打俱乐部的小学员们动作整齐、气势如虹,鲜活诠释了泰拳积极向上的运动精神。实战环节中,曾 斩获多个泰拳比赛奖项的青少年泰拳运动健将瞬间点燃现场氛围,他们在攻防转换中迸发的活力与斗志, 生动展现了泰拳在青少年群体中的深厚影响力。 泰拳实战对抗表演 现场的泰式舞蹈表演与传统市集吸引观众纷至沓来。舞者以曼妙舞姿呈现了鲜花舞的温婉流转、花伞舞 的灵动蹁跹,让观众在典雅韵律中感受泰国文化的柔和之美。一旁的市集区域热闹非凡,泰籍大厨现场制 作 ...

Core Viewpoint - The 2025 China University Basketball League (CUBAL) All-Star Night was held in Nanjing, featuring 28 star players from various leagues, marking the first inclusion of players from secondary and tertiary leagues, thus expanding the platform for student athletes to showcase their talents [1][10]. Group 1: Event Highlights - The All-Star Night included four main events: the All-Star Game, the Dunk Contest, the Three-Point Contest, and the SMARTSHOT 3v3 AI Highlight Match [3]. - The All-Star Game saw the Peak Team, led by Guanziyu from Peking University, defeat the Elite Team, led by Gong Sicheng from Central South University, with a score of 127 to 101 [5]. - Guanziyu scored 22 points and was named the Most Valuable Player (MVP) of the All-Star Game [5]. Group 2: Contest Winners - In the Dunk Contest, Ni Boyang from Shandong Sports University won with impressive dunks, including a between-the-legs dunk [6]. - The Three-Point Contest crowned Ye Runfeng from Huaqiao University as the men's champion and Cai Yuxin from Peking University as the women's champion [6]. - The 3v3 AI Highlight Match was won by the Peak Team, consisting of players from Yunnan Normal University, Hunan Normal University, Taiyuan University of Technology, and Shanghai Jiao Tong University, with a close score of 15-14 [6]. Group 3: Sponsorship and Brand Engagement - Tianshi Group's Red Bull brand served as the official top partner and exclusive energy drink sponsor for the league, providing high-quality energy support throughout the event [8][15]. - The All-Star Night featured performances from national dragon and lion dance teams, cheerleading, and street dance champions, enhancing the event's atmosphere [10][11]. - Red Bull emphasized its brand spirit of "breaking boundaries" and "champion energy" during the event, aiming to connect competitive sports with youth culture [10][13]. Group 4: Commitment to Campus Sports - Red Bull has been actively sponsoring various top sports events in China, including CUBAL, to contribute to the development of campus sports and promote a healthy lifestyle among the youth [15][18]. - The brand created an outdoor exhibition area at the event, offering product sampling and interactive experiences, showcasing various Red Bull products tailored for the Chinese market [16].

Group 1: Market Overview - During the 2025 "May Day" holiday, China's cultural and tourism market experienced a surge, with 314 million domestic trips, a year-on-year increase of 6.4% [1] - The holiday marked the first implementation of the 240-hour visa-free transit policy, leading to a significant rise in inbound tourism, with Ctrip reporting over a 100% increase in inbound travel orders [1] - National retail and catering sales during the holiday rose by 6.3% year-on-year, indicating a robust domestic consumption market [1] Group 2: Event Highlights - The Red Bull Desert Challenge attracted over 4,000 participants from more than 110 business school teams, showcasing extreme sports and cultural exchange between China and Thailand [3][4] - The event featured a special race, "Red Bull Final Race 一往5前," where participants competed in a final sprint, with winners receiving prizes including a trip to the "2025 Magical Thailand Marathon" [6] - The event served as a platform for cultural exchange, celebrating the 50th anniversary of diplomatic relations between China and Thailand, with a Thai elite team participating [7] Group 3: Company Strategy and Investment - Tianshi Group, as the strategic partner of the event, emphasized its role in bridging Thai and Chinese cultures through sports and cultural initiatives [3][10] - The company has invested 4.36 billion RMB in China over the past five years, establishing production bases in Sichuan and Guangxi to meet local consumer demands [11] - Tianshi Group aims to expand its product offerings and enhance its brand presence in China, aligning with the growing demand for energy drinks among diverse consumer groups [11][10] Group 4: Cultural and Economic Impact - The event is part of a broader strategy to strengthen Sino-Thai relations through cultural and economic collaboration, with Tianshi Group actively participating in various cultural events [13][14] - The company plans to continue its investment in China, contributing to local economies and fostering community engagement [11][14] - With the easing of travel restrictions and infrastructure developments, the cultural exchange between China and Thailand is entering a new phase of growth [14]