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王老吉确认与天丝红牛合作,称已成立专门的事业部开展业务
Nan Fang Du Shi Bao· 2025-11-28 11:25
Core Viewpoint - The collaboration between Guangyao Wanglaoji and Thai Tianshi Red Bull marks a significant development in the competitive landscape of the functional beverage market in China, potentially altering the dynamics of market competition with Huabin Red Bull [2][4][6]. Group 1: Partnership Details - Guangyao Wanglaoji has secured distribution rights for Thai Tianshi's taurine Red Bull in five provinces in China: Hunan, Hainan, Jiangxi, Guangdong, and Guangxi [2]. - Wanglaoji has established a dedicated division to manage the new business venture with Tianshi Red Bull [2]. - Wanglaoji's public relations department denied reports of specific sales targets, including a claimed goal of 5 billion yuan by 2026 [3]. Group 2: Market Context - The functional beverage market in China is highly competitive, with Wanglaoji's entry expected to provide support to Tianshi Red Bull against Huabin Red Bull [4]. - The ongoing trademark dispute between Tianshi Group and Huabin Group has been a long-standing issue, dating back to their joint venture in 1998 [5]. - Tianshi Group has been actively seeking new partnerships to enhance its market presence, having previously engaged with Yangyuan Beverage for operations in northern China [6]. Group 3: Financial Performance - Yangyuan Beverage reported a revenue of 649 million yuan from functional beverages in 2024, reflecting a year-on-year growth of 45.02% [6]. - Tianshi Group has invested approximately 4.36 billion yuan in China over the past five years to expand its production capacity [6].