Core Insights - The overall price of liquor, particularly baijiu, remains stable despite the ongoing "Double Eleven" promotions, with only the high-end segment showing significant fluctuations [2][3] - The latest data from the "Greater Bay Area Liquor Price" report indicates that the average price of certain popular baijiu brands has seen minor changes, with some brands experiencing price drops [5][6] Price Trends - The price of Feitian Moutai has decreased after a brief rise during the National Day and Mid-Autumn Festival, with the latest average selling price at 1957.6 yuan per bottle, down from 2043 yuan on JD.com [3][6] - The price of Guojiao 1573 has shown slight fluctuations, with the latest average price at 931 yuan per bottle, while some retail channels report prices between 800 and 900 yuan [4][6] - Overall, among the 13 baijiu brands tracked, 5 saw price declines, 5 saw price increases, and 3 remained stable [5] Promotional Impact - During the initial phase of the "Double Eleven" promotions, some online channels have experienced varying price changes, with certain brands like Xijiu and Honghualang seeing both increases and decreases in their prices [4][5] - The report highlights that while most baijiu prices remained stable, specific online promotions have led to price adjustments in certain brands [4][5] Sales Channel Guidance - Guizhou Moutai has issued reminders for consumers to purchase from official and legitimate sales channels, emphasizing the importance of avoiding counterfeit products [7][9] - The company has listed various authorized online platforms for purchasing, notably excluding Pinduoduo, which has raised concerns about counterfeit sales [9]