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借力渠道放开发动攻势,百事(PEP.US)押注Poppi成就下一个“十亿品牌”
Zhi Tong Cai Jing· 2025-12-17 04:28
克里希南在评价此次收购时表示:"Poppi与我们短中长期饮料战略高度契合。其快速增长、强劲的消费 者互动以及差异化的功能定位,使其成为产品组合中极具活力的新成员。我们正借助百事的能力放大 Poppi的增长动能,并解锁新的增长空间——一切才刚开始。" 据了解,Poppi2018年以"Mother Beverage"品牌名问世,因在一档节目中获得CAVU Consumer Partners投 资而更名为Poppi。它所属的益生元汽水品类规模约4.4亿美元,是低糖饮料中增长最快的细分赛道,产 品含膳食纤维(益生元)、益生菌、果汁和苹果醋。自2020年以来,Poppi销售额每年翻三倍,2023年达到 1亿美元。分析师预计,到2030年益生元汽水市场将接近翻倍。 百事旗下年销售额超十亿美元的饮料品牌还包括百事可乐、轻怡百事、佳得乐、纯果乐、纯水乐、激 浪、SodaStream和Sierra Mist。 百事可乐(PEP.US)正雄心勃勃地将Poppi打造为下一个年销售额突破十亿美元的新锐品牌——这一战略 目标由百事高管拉姆.克里希南在近期活动中明确提出。克里希南还强调,百事近期推行的特许经营权 转让举措,将为Poppi ...
百事可乐(PEP.US)发布财报在即 美银维持目标价150美元
智通财经网· 2025-09-29 08:41
Core Viewpoint - Bank of America maintains a "neutral" rating for PepsiCo (PEP.US) with a target price of $150, citing that profit pressures are offset by lower company expenses and tax rates [1] Group 1: Financial Performance - Bank of America forecasts earnings per share for Q3 FY2025 at $2.26, slightly below the Visible Alpha average of $2.27, while updating its model to reflect a decline in gross margin due to tariff impacts [2] - The overall organic sales growth forecast for PepsiCo has been revised down from 2.0% to 1.8% for Q3 FY2025, primarily due to weather issues in Mexico, Brazil, and India [2] - Despite the adjustments, further revisions to sales or earnings per share seem unlikely as the quarter appears to perform as expected [2] Group 2: Sales and Market Trends - Nielsen data indicates that PepsiCo's sales for Q3 FY2025 show little change compared to the first half and Q2, with sales affected by unfavorable comparisons to the July 4 promotional activities in 2024 [3] - The mid-tier price range brands are experiencing a significant decline in year-over-year sales, while high-end brands are performing strongly [3] - In the North American beverage sector, zero-sugar products are performing well, but brands like "Mountain Dew" are still declining in sales [3]