Investment Rating - The investment rating for the food and beverage industry, specifically for alcoholic beverages, is "Outperform the Market" [1]. Core Insights - The alcoholic beverage instant retail sector is entering a rapid development phase, with significant room for channel penetration. Instant retail is defined as a "supply revolution" and "efficiency revolution" driven by consumer lifestyles. Major platforms are increasing capital investment, suggesting a new development stage for local living, with instant retail platforms likely transitioning from "selling products" to "selling scenarios" [3][11]. - The market size for alcoholic beverage instant retail is projected to reach 36 billion yuan in 2024, with a penetration rate of approximately 1.8%. By 2030, the market could expand to between 60 billion and 90 billion yuan, driven by both supply and demand [3][17]. - The current instant retail channels are categorized into two models: platform models that integrate resources and self-operated models that maintain strong supply chain control [3][19]. - Alcoholic beverage companies are actively embracing channel transformation, with a focus on instant retail and online channels. This shift is seen as a crucial attempt for brands to integrate into consumers' lifestyles [3][4]. Summary by Sections 1. Development of Alcoholic Beverage Instant Retail - Instant retail is creating "all-weather scenarios" for consumers, accelerating supply-side development [7][11]. - The demand for alcoholic beverages in instant retail is increasing, particularly during nighttime hours, with younger consumers driving this trend [11][12]. 2. Necessity of Channel Transformation - The transformation of alcoholic beverage channels is deemed inevitable due to changing consumer lifestyles and the need for supply chain efficiency [3][31]. - The competition landscape for white and beer products is stabilizing, with consumers forming brand loyalty [3][4]. 3. Potential Opportunities and Highlights - Instant retail channels provide a testing ground for younger products, allowing companies to innovate with lower costs and better data feedback for product development [5][27]. - The shift towards high-end products in the beer sector is facilitated by instant retail, which allows for rapid turnover and the introduction of craft and fresh beer products [5][41]. 4. Accelerated Layout of Instant Retail Channels - Alcoholic beverage companies are increasingly investing in instant retail channels, viewing them as essential for integrating into consumer lifestyles [3][4]. - Companies like Moutai and others are actively recruiting operators on platforms like Meituan and Douyin to expand their consumer base [3][4]. 5. Profit Forecast and Investment Recommendations - Short-term impacts of instant retail on the competitive landscape of white and beer products may be limited, but long-term opportunities exist for companies that adapt to channel changes [4][5]. - Recommended stocks include Shanxi Fenjiu, Luzhou Laojiao, Guizhou Moutai, Yanjing Beer, and Chongqing Beer [4].