三五知己，推杯换盏，两杯小酒既可以在餐桌上成为主角，成为调节气氛的利器；也能够让人暂时忘却 俗世的烦恼，获得短暂的愉悦。 对于拥有主场优势的白酒来说，这本来是自带buff的绝妙开局。但白酒行业自2021年开始年年跑输大盘 的疲软，似乎又证明了事情并不如想象中那么美妙。 白酒，"等待戈多" 在年初发布的2025年酒业市场走向预测中，中国酒业协会曾明确表示，"白酒头部领军企业稳步前行， 整体态势2025年优于2024年，酒业前景一片向好"。 本文来自微信公众号：新周刊 （ID：new-weekly），作者：梓晨，编辑：DR，头图来自：AI生成 中国人爱喝酒，也需要酒精的作用。 而现在，随着消费回归理性，原本就处于调整周期的白酒行业，也放下了年内向上反弹的期望。 然而，事实证明，行业"触底反弹"的前提是已经"见底"。 2025年5月，随着相关规定出台，贵州茅台、五粮液、泸州老窖等头部白酒企业股价集体下挫，单日跌 幅均超2%。 继消费面的挑战之后，白酒业再遭政策面的影响，关于行业的前景描述变成了"产业升级迫在眉睫"。 半年后，中国酒业协会发布的《2025中国白酒市场中期研究报告》显示，商务宴请在半年内的市场中占 比持 ...

本文来自微信公众号： 秦朔朋友圈 （ID：qspyq2015） ，作者：何菲，题图来自：AI生成 明显感觉到，我生活的时代，我生活的城市和这座城市的人，到处都在转型。 大约在千禧初年到2017、2018年左右，我们友人之间小酌多数是喝红酒，不管真懂还是假懂，总得 在饮上一口后，用风雅感性的词汇评价一番。为此我还浮光掠影地研究过几年红酒，写过不少相关文 章。 后来，红酒热潮渐渐退去，进入平台期，身边友人们小酌的风格偏好渐渐往白酒方向转化。 前几年某次友人小聚，我坐在中医药大学少壮派教授身边，他执意鼓励我喝点白酒，说是补气、抗病 毒。从此我小酌时的主流佐餐酒换成了白酒。记得那天还有友人往白酒壶里加了半壶蒜瓣，说是能杀 灭病毒。坊间也有"加了蒜片的光瓶玻汾，能喝出青花汾的味道来"的传说。 杯里乾坤大，壶中日月长。 世界六大蒸馏酒的诞生地都分布在北纬25～40度之间，中国的两大名酒带——川贵名酒带和江淮名 酒带，都处于这个地理位置。 有很多年，白酒一直延续高端化的宏大叙事，有"向天再借五百年"的气势，代言人都是影视剧里常常 出现的帝王将相，再低调也是千里江山、雄厚激荡的调性，白酒似乎是传统文化的集大成者。 那些年，飞 ...

白酒中的"奢侈品"竟然降价了! "寸瓶寸金"的茅台居然下凡了。原本售价3000元一瓶的茅台有市无价，现在就算降价到2000元以下，很多人也不愿再多看它一眼了。 6月25日，53度的茅台散装酒已经跌至1780元一瓶，首次突破两千元大关。7月3日，茅台官方又建议飞天茅台的零售价为每瓶1499元。 茅台连续跌价的行动，属实让经销商们心里没了底，不仅不敢进货了，连售卖打折也需要极大的勇气。 这样一来，为了少赔点，经销商们也不得不降价倾销。当茅台也成了普通的商品，还会有多少人想要买它呢？ 自从今年6月份茅台跌破2000元大关，很多行业内人士都诚惶诚恐，害怕有更低的价格在后面。 事实上这波降价在春节前后就已经有所波动了，在今年的3月份左右，茅台的经销商们还在期待大挣一笔的兴奋中积极囤货。 茅台破价的风声就隐隐约约地传了出来，这时候茅台的官方标价还在2300元。但是散瓶价格已经在2220元左右了。这时候业内就已经有人猜测价格会 不会连降了。 | 茅台飞天 | | | 2025年6月30日 | | --- | --- | --- | --- | | MOUTAL | | | (公众号:今日酒价) | | 品名 | 规格 | ...

Investment Rating - The report maintains a "Recommended" rating for the food and beverage industry [5] Core Insights - The food and beverage sector in A-shares has underperformed compared to major indices, with a decline of 0.27% over the past two weeks, lagging behind the Shanghai Composite Index by 3.62 percentage points [2][13] - The approval of D-Tagatose by the National Health Commission presents a new opportunity in the sugar substitute market, as it is a natural sweetener with lower calories compared to sucrose [4][62] - The dairy industry is showing signs of stabilization, with efforts to alleviate challenges and improve quality [4][62] Summary by Sections Market Review - The A-share food and beverage industry fell by 0.27% from June 23 to July 4, underperforming the Shanghai Composite Index by 3.62 percentage points and the Shenzhen Component Index by 5.30 percentage points [2][13] - Within the sector, baking products (+3.67%), health products (+3.50%), and meat products (+1.54%) saw the highest gains, while soft drinks (-2.21%), beer (-2.10%), and snacks (-1.84%) experienced the largest declines [2][13] Key Data Tracking - As of July 4, the price of Feitian Moutai was 1,955 RMB for original boxes and 1,865 RMB for bulk, showing a decrease of 35 RMB and 65 RMB respectively from two weeks prior [3][29] - The average price of fresh milk in major production areas was 3.04 RMB/kg, down 7.0% year-on-year [40][43] Key Events Tracking - The approval of D-Tagatose as a new food ingredient opens up opportunities in the sugar substitute market, with its sweetness being about 70% that of sucrose but with only 10% of the calories [4][62] - The Ministry of Agriculture emphasized the need to support the dairy industry, indicating a positive trend towards recovery [4][62] Investment Recommendations - In the white liquor segment, it is advised to focus on high-end brands with strong market positions such as Kweichow Moutai and Wuliangye, as well as regional leaders with favorable competitive dynamics [9][64] - For consumer goods, there is a growing interest in yellow wine, and beer consumption is entering its peak season, with high demand in snack foods and energy drinks [9][64]

[Table_Reportdate] 2025年07月07日 [证券分析师 Table_Authors] 姚星辰 S0630523010001 yxc@longone.com.cn 证券分析师 吴康辉 S0630525060001 wkh@longone.com.cn -20% -10% 0% 10% 20% 30% 2024-07 2024-09 2024-11 2025-01 2025-03 2025-05 2025-07 食品饮料(申万) 沪深300 [相关研究 table_product] [Table_NewTitle 重视新品类和新渠道下的α机会 ] ——食品饮料行业周报（2025/6/30-2025/7/6） 超配 [table_main] 投资要点： ➢ 风险提示：宏观经济增长不及预期；竞争加剧的影响；食品安全的影响。 行 业 研 究 食 品 饮 料 证券研究报告 HTTP://WWW.LONGONE.COM.CN 请务必仔细阅读正文后的所有说明和声明 行 业 周 报 [table_invest] 1.政策纠偏情绪修复，聚焦供需改善 方 向 — — 食 品 饮 料 行 业 周 报 （2025/ ...

投资建议：本周推荐组合为贵州茅台、五粮液、山西汾酒、泸州老窖、东鹏 饮料、安井食品等。 风险提示：需求恢复较弱；原材料价格大幅上涨；市场竞争加剧。 重点公司盈利预测及投资评级 证券研究报告 | 2025年07月07日 食品饮料周报（25 年第 27 周） 优于大市 茅台价格趋稳，关注板块中报业绩表现 本周（2025 年 6 月 30 日至 2025 年 7 月 4 日）本周食品饮料板块上涨 0.74%， 跑输上证指数 0.67pct。本周食品饮料板块涨幅前五分别为科拓生物 (21.90%)、煌上煌(11.71%)、晨光生物(11.47%)、百洋股份(10.45%)和双塔 食品(9.71%)。 白酒：茅台价格趋稳，关注板块第二季度业绩表现。贵州茅台 7 月 2 日公告 回购股份进展，截至 6 月底，公司累计回购股份 338.21 万股，占公司总股 本的比例为 0.27%，支付金额 52.02 亿元。本周白酒指数上涨 1.2%，基本面 加速磨底，关注增量政策带来的估值修复。情绪面看，大盘整体稳中走强， 促消费政策预期升温，顺周期属性较强的标的表现更好。基本面看，需求压 力仍然较大，第二季度业绩表现预计平淡，酒企更 ...

证券研究报告：食品饮料|行业周报 发布时间：2025-07-07 行业投资评级 强于大市|维持 | 行业基本情况 | | | | --- | --- | --- | | 收盘点位 | | 16666.79 | | 52 | 周最高 | 19809.29 | | 52 | 周最低 | 14118.56 | 行业相对指数表现 -11% -7% -3% 1% 5% 9% 13% 17% 21% 25% 2024-07 2024-09 2024-11 2025-02 2025-04 2025-07 食品饮料 沪深300 资料来源：聚源，中邮证券研究所 研究所 分析师:蔡雪昱 SAC 登记编号:S1340522070001 Email:caixueyu@cnpsec.com 分析师:杨逸文 SAC 登记编号:S1340522120002 Email:yangyiwen@cnpsec.com 分析师:张子健 SAC 登记编号:S1340524050001 Email:zhangzijian@cnpsec.com 近期研究报告 《白酒啤酒个股有望情绪修复，新渠道 拓展与全球化成为消费品牌新增长路 径》 - 2025.06. ...

Investment Rating - The report maintains a cautious outlook on the liquor industry, suggesting a bottoming opportunity for investment in high-end liquor brands and potential cyclical recovery in beer and yellow wine sectors [2][11][12]. Core Insights - The liquor industry is experiencing pressure on sales due to external risks and a need for demand improvement, with expectations for the price of original box Feitian Moutai to stabilize around 2000 RMB [2][11]. - The beer industry is showing signs of stabilization with a recovery in dining demand and potential for high-frequency sales tracking, suggesting a favorable outlook for the upcoming peak season [3][12]. - The yellow wine sector is witnessing a trend towards premiumization and market promotion efforts by leading brands, indicating a shift in consumer preferences [3][13]. - The snack food industry remains robust, driven by channel expansion and new product penetration, with expectations for continued high growth in Q2 [3][12]. - The soft drink sector is seeing demand improvement driven by health-oriented and functional beverages, with a positive outlook for brands like Dongpeng Beverage and Nongfu Spring [4][14]. - The seasoning industry is stabilizing at a low point, with growth relying on structural upgrades and increased demand from the restaurant sector [5][15]. Summary by Sections Liquor Industry - Feitian Moutai's original box price is stable between 1900-1950 RMB, with expectations for a price stabilization around 2000 RMB [2][11]. - The industry is under pressure, but the market's expectations for short-term performance have been adequately priced in, suggesting a potential for recovery [12]. Beer Industry - The beer sector is expected to stabilize with a recovery in dining demand and increased focus on non-drinking channels [3][12]. - The industry is positioned for a favorable performance in the upcoming peak season, with anticipated steady mid-year earnings [3][12]. Yellow Wine Industry - The trend towards premiumization is becoming a consensus among leading brands, with increased marketing efforts and a focus on younger consumers [3][13]. Snack Food Industry - The snack food sector is maintaining high growth due to channel expansion and new product introductions, with Q2 performance expected to continue the positive trend [3][12]. Soft Drink Industry - The soft drink market is improving, driven by health and functional beverages, with brands like Dongpeng Beverage and Nongfu Spring expected to perform well [4][14]. Seasoning Industry - The seasoning sector is stabilizing, with growth dependent on structural upgrades and increased demand from the restaurant industry [5][15].

Core Insights - The 618 shopping festival has concluded, leading to varied price movements in the white liquor market, with some products experiencing price increases while others continue to decline [1][2][3] Price Trends in Major Cities - In Guangzhou, among 21 sampled white liquor products, 9 saw a decrease in average retail price, while 8 experienced an increase, and 4 remained unchanged [2] - Notably, high-end products like Moutai and Guojiao 1573 have seen price drops, with Moutai's average retail price falling to approximately 2304 RMB, a decrease of about 100 RMB from the previous period [2][3] - In Shenzhen, Moutai's average retail price is reported at 2298.5 RMB, with a notable decline in several high-end products due to ongoing market pressures [7][10] - East Dongguan's market shows a mixed trend, with 9 products increasing in price and 5 decreasing, highlighting the volatility in high-end liquor pricing [12][13] Online vs. Offline Pricing - Online platforms, particularly instant retail channels, are showing lower prices compared to offline supermarkets, with Moutai priced at 2229 RMB online, which is about 75 RMB lower than the overall average [3][8] - The price discrepancies between online and offline channels are significant, with products like Junpin Xijiu and Qinghua Lang being sold for much lower prices online compared to their offline counterparts [3][8] Impact of Regulatory Changes - The ongoing "ban on alcohol" has significantly impacted sales, particularly in high-end segments, leading to price reductions as businesses attempt to stimulate demand [9][10] - The combination of the 618 festival and regulatory changes has created a challenging environment for liquor companies, as they navigate maintaining sales volume and pricing stability [1][17] Summary of Average Prices - The average prices for key products as of July 4th are as follows: - Moutai: 2367.62 RMB [19] - Wuliangye: 1010.27 RMB [19] - Junpin Xijiu: 833.17 RMB [20] - Qinghua Lang: 943.11 RMB [20] - Guojiao 1573: 993.42 RMB [20]

2010年起，洋河股份的营收一直保持行业第3的位置，第1名 是 贵 州 茅 台 ， 第 2 名 是 五 粮 液 。 十 多 年 " 茅 五 洋 " 的 格 局 在 2024年被改变。 作者：郑淯心 封图：东方IC 7月1日晚，洋河股份（002304.SZ）发布公告称，董事长张联东辞去公司第八届董事会董事、董事 长及董事会战略委员会主任委员、提名委员会委员职务。辞职后，张联东不在公司担任任何职务。 同日，洋河股份官网发布信息显示，顾宇任江苏洋河酒厂股份有限公司（苏酒集团）党委书记。 事实上，张联东任期尚未结束，离2027年4月任期结束还有近两年时间。6月22日，张联东还与京 东集团创始人刘强东、中国酒业协会理事长宋书玉等人在内蒙古沙漠营地，一同品鉴洋河为京东特 别定制的光瓶酒。 公告中称，张联东离职的原因是"工作调整"。 排位变化 张联东自2021年2月起担任洋河股份董事长。洋河股份2019年、2020年的营收均呈下滑态势。但在 张联东接手的前三年，洋河股份实现了高增长，2022年营收突破300亿元，2023年更是达到营收最 高点331.26亿元。 2010年起，洋河股份的营收一直保持行业第3的位置，第1名是贵 ...