Core Viewpoint - The Green Tea Group reported a strong performance in the first half of 2025, with revenue and profit growth driven by an increase in takeout business and store expansion [2][4]. Financial Performance - Green Tea's revenue for the first half of 2025 reached 2.29 billion RMB, a year-on-year increase of 23.1% [2][6]. - The adjusted net profit was 251 million RMB, reflecting a 40.4% increase compared to the previous year [2][6]. - Takeout revenue amounted to 524 million RMB, a significant increase of 74.2% from 300 million RMB in the same period last year, contributing to 22.9% of total revenue [4][6]. Operational Challenges - Despite revenue growth, the company faced challenges such as declining same-store sales and slower-than-expected expansion [4][8]. - Same-store average daily sales decreased from 23,100 RMB in June 2024 to 20,000 RMB in June 2025, with the largest decline in North China at 15.9% [8][9]. - The overall average consumer spending dropped from 61.8 RMB in 2023 to 55.5 RMB in 2025 [9]. Expansion Strategy - Green Tea plans to continue its expansion strategy, aiming to open 150, 200, and 213 new restaurants in 2025, 2026, and 2027 respectively, targeting a total of over 1,000 stores by 2027 [10][11]. - The company has focused on smaller restaurant formats, which have shown higher turnover rates and lower operating costs, with the number of small restaurants increasing from 100 in 2022 to 284 in 2024 [7][10]. Store Count and Market Presence - As of June 30, 2025, Green Tea operated 502 stores nationwide, with over half located in first-tier and new first-tier cities [6][7]. - The company only added 37 new stores in the first half of 2025, achieving only 24.7% of its annual target, indicating a slower expansion pace than anticipated [11][12].