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绿茶餐厅被曝光:拆掉“现做”招牌,“无预制菜” 字样被涂黑
Jing Ji Guan Cha Wang· 2025-09-19 03:04
公开资料显示,绿茶餐厅是中国内地休闲中式餐厅品牌,2008年第一家绿茶餐厅在杭州开出,2025年5 月,绿茶集团在港交所上市。 另有媒体公开报道称,9月18日实地走访了北京市丰台区一家绿茶餐厅,发现门外确实没有"本店无预制 菜,现点现做"的广告语。店内也没有"现做"、"无预制菜"等相关宣传标语或提示。 经济观察网9月17日,黑猫投诉官方微博发文称,近日有多名网友发现,绿茶餐厅外卖的一次性餐具 上,原本印有的"无预制菜"字样已被涂黑。对此,有网友称之前"无预制菜"的宣传有欺骗消费者嫌疑。 ...
“初代网红餐厅”靠外卖回血?
3 6 Ke· 2025-08-28 10:07
Core Viewpoint - The Green Tea Group reported a strong performance in the first half of 2025, with revenue and profit growth driven by an increase in takeout business and store expansion [2][4]. Financial Performance - Green Tea's revenue for the first half of 2025 reached 2.29 billion RMB, a year-on-year increase of 23.1% [2][6]. - The adjusted net profit was 251 million RMB, reflecting a 40.4% increase compared to the previous year [2][6]. - Takeout revenue amounted to 524 million RMB, a significant increase of 74.2% from 300 million RMB in the same period last year, contributing to 22.9% of total revenue [4][6]. Operational Challenges - Despite revenue growth, the company faced challenges such as declining same-store sales and slower-than-expected expansion [4][8]. - Same-store average daily sales decreased from 23,100 RMB in June 2024 to 20,000 RMB in June 2025, with the largest decline in North China at 15.9% [8][9]. - The overall average consumer spending dropped from 61.8 RMB in 2023 to 55.5 RMB in 2025 [9]. Expansion Strategy - Green Tea plans to continue its expansion strategy, aiming to open 150, 200, and 213 new restaurants in 2025, 2026, and 2027 respectively, targeting a total of over 1,000 stores by 2027 [10][11]. - The company has focused on smaller restaurant formats, which have shown higher turnover rates and lower operating costs, with the number of small restaurants increasing from 100 in 2022 to 284 in 2024 [7][10]. Store Count and Market Presence - As of June 30, 2025, Green Tea operated 502 stores nationwide, with over half located in first-tier and new first-tier cities [6][7]. - The company only added 37 new stores in the first half of 2025, achieving only 24.7% of its annual target, indicating a slower expansion pace than anticipated [11][12].
绿茶的野心,藏在中报之外
Guo Ji Jin Rong Bao· 2025-08-26 15:09
Core Viewpoint - Green Tea Group has reported a strong performance in the first half of 2024, achieving revenue growth despite challenges in the restaurant industry, including rising labor costs and intense competition [2][4]. Financial Performance - In the first half of 2024, Green Tea achieved revenue of 2.29 billion yuan, a year-on-year increase of 23.1%, and a profit of 234 million yuan, up 34.1% compared to the same period last year [4]. - Adjusted net profit reached 251 million yuan, reflecting a growth of 40.4% [4]. - The increase in profit is attributed to the expansion of the store network and improved operational efficiency [4]. Store Expansion - As of June 30, 2024, Green Tea operated 502 restaurants, an increase of 37 from the end of the previous year [4]. - The company has focused on expanding in key economic regions, with 65% of its restaurants located in East China, Guangdong, and North China, contributing 68% of total revenue [4]. Sales and Revenue Structure - The average daily sales per store were 20,000 yuan, with a slight decrease in per capita consumption from 58.1 yuan to 55.5 yuan [5]. - The revenue from restaurant operations was 1.758 billion yuan, while the takeaway business generated 524 million yuan, marking a significant growth of 74.2% [5]. Market Strategy - Green Tea has implemented a "quality takeaway growth strategy" to differentiate itself in the competitive takeaway market, focusing on developing popular dishes and utilizing digital operations [6]. - The company has successfully entered the Hong Kong market, opening 7 stores within a year, with a focus on high-traffic areas like Causeway Bay [8][10]. International Expansion - Following its success in Hong Kong, Green Tea plans to expand into Southeast Asia, with new stores opening in Singapore and Thailand by the end of 2024 [16][20]. - The company aims to establish a flexible supply chain and a strong local talent strategy to support its international operations [19]. Cultural and Market Adaptation - Green Tea has tailored its menu for the Hong Kong market, collaborating with Michelin-starred chefs to create localized dishes, ensuring less than 50% overlap with its mainland menu [11]. - The company emphasizes a dual standard for success in international markets: achieving operational targets and gaining local cultural acceptance [20].
绿茶集团(06831):性价比为基经营提效,强激励助力规模扩张
Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [6][15][19]. Core Insights - The company is a well-known operator of Chinese casual dining restaurants, focusing on cost-effectiveness and high-quality dining experiences. As of May 2025, it operates 493 stores across Hong Kong and various cities in mainland China [4][12][17]. - The company’s mature stores maintain healthy operations, with projected sales for 2024 expected to exceed 10 million yuan per store. The increase in takeaway orders is anticipated to help same-store sales recover [4][12][17]. - The company has recently experimented with smaller restaurant formats, which have higher table turnover rates and lower operating costs, leading to a reduced payback period of 14-15 months for new stores. With effective incentive mechanisms in place, the company is expected to accelerate its store expansion [4][12][17]. Summary by Sections Company Overview - The company started from Hangzhou West Lake and has expanded nationwide, opening its first restaurant in 2008. By May 2025, it has established a network of 493 restaurants across various city tiers in China [23]. - The main business model is direct-operated restaurants with a focus on fusion cuisine priced between 50-70 yuan, achieving a competitive edge through high cost-performance [25][26]. Industry Analysis - The Chinese restaurant market is projected to reach 5.6 trillion yuan in 2024, with a compound annual growth rate (CAGR) of 3.6% from 2019 to 2024. The casual dining segment is the fastest-growing within the Chinese restaurant market, with a CAGR of 5.6% [49][53]. - The chain restaurant penetration rate in China has increased to 23.3% in 2024, up 4.2 percentage points from 2019, indicating a gradual shift towards more standardized and scalable restaurant operations [55]. Competitive Advantages - The company boasts strong menu development capabilities, with its founder leading product innovation. The average annual sales for mature stores remain above 10 million yuan, and the investment payback period for new stores has decreased due to smaller, more efficient formats [14][19]. - The company has implemented a profit-sharing mechanism to align employee interests with operational quality and expansion goals, enhancing its competitive position [14][19]. Growth Outlook - Revenue is expected to grow significantly, with projections of 46.8 billion yuan in 2025, 59.0 billion yuan in 2026, and 75.0 billion yuan in 2027, reflecting year-on-year growth rates of 22.0%, 25.9%, and 27.3% respectively [15][19]. - The company plans to open 131, 176, and 183 new stores in 2025, 2026, and 2027, respectively, supported by a favorable market environment and improved operational efficiencies [18][19].
绿茶集团四年五闯港交所:上市首日破发,2024年营收38.38亿元,翻台率、同店销售额均下滑
Sou Hu Cai Jing· 2025-05-19 02:54
Core Viewpoint - Green Tea Group successfully listed on the Hong Kong Stock Exchange after multiple attempts, with an initial share price of HKD 7.19, but faced a significant drop on the first trading day, closing at HKD 6.29, a decrease of 12.52% [2][3] Financial Performance - Revenue and net profit are projected to grow from 2022 to 2024, with revenues of CNY 2.375 billion, CNY 3.589 billion, and CNY 3.838 billion, and net profits of CNY 16.579 million, CNY 296 million, and CNY 350 million respectively [3][6] - Average same-store sales for 2024 are expected to be CNY 10.33 million, reflecting a year-on-year decline of 10% [4][10] - The average table turnover rate is projected to decrease from 3.30 times per day in 2023 to 3.00 times per day in 2024 [11][12] Market Position and Competition - Green Tea Group operates a total of 489 restaurants as of now, with plans to expand to 465 by the end of 2024 and further increase in subsequent years [8][9] - The company holds a market share of 0.7% in the highly fragmented casual Chinese dining market [9] - The competitive landscape is intensifying, with analysts noting that the company lacks brand differentiation and faces challenges from similar low-cost dining options [5][14] Strategic Focus - The company has strategically increased its focus on the takeaway business, with takeaway revenue for 2024 projected at CNY 723 million, a year-on-year increase of 39.85% [13][14] - Future growth will require innovation and exploration in multi-brand development to navigate the challenges posed by market saturation and competition [14]
五闯港交所终上岸!绿茶集团冲刺千店,翻台率已跌破所定“下限”
Bei Ke Cai Jing· 2025-05-16 03:22
Core Viewpoint - Green Tea Group officially listed on the Hong Kong Stock Exchange on May 16, marking the culmination of a challenging IPO journey that began in 2021. The company anticipates growth in revenue and net profit from 2022 to 2024, primarily driven by an increase in the number of restaurants, despite acknowledging a decline in key operational metrics in 2024 compared to 2023 [1][4][10]. Group 1: Financial Performance - Green Tea Group's revenue for 2022, 2023, and 2024 is projected to be approximately CNY 2.375 billion, CNY 3.589 billion, and CNY 3.838 billion, respectively. The net profit for the same years is expected to be around CNY 17 million, CNY 296 million, and CNY 350 million [10]. - The average daily sales per restaurant in 2024 is expected to decrease to CNY 21.7 thousand from CNY 27.2 thousand in 2023, indicating a decline in consumer spending [12]. Group 2: Expansion Plans - Green Tea Group plans to expand its restaurant network significantly, aiming to open 150, 200, and 213 new restaurants in 2025, 2026, and 2027, respectively [6]. - The company currently operates over 400 restaurants and aims to reach a total of 1,000 restaurants within three years [4][5]. Group 3: Market Position - As of April 14, 2025, Green Tea Group is ranked third in terms of the number of restaurants and fourth in revenue among casual Chinese restaurant brands in China, holding a market share of 0.7% in the casual Chinese dining sector [5][9]. - The restaurant market is highly fragmented, with numerous participants, presenting both opportunities and challenges for expansion [6]. Group 4: Challenges and Strategic Focus - The company has reported a decline in same-store sales and table turnover rates, which are critical operational metrics, due to changing consumer behavior and reduced dining out [12][9]. - Green Tea Group is focusing on enhancing its delivery services, which have seen growth, and plans to innovate its menu to improve profitability and customer attraction [13][14].
绿茶集团IPO受欢迎 融资认购达282倍
绿茶集团IPO日前停止认购,融资认购倍数达到282.11倍,融资认购金额为341.51亿港元,富途证券融资认购为156.32亿港元,辉立证券为110亿港元。 绿茶集团此次IPO,全球发行约1.7亿股,招股价为每股7.19港元,预计净集资额最高约12.1亿港元,其中30%是老股发售。 | 绿茶集团有限公司 | | | 招股书 | | --- | --- | --- | --- | | HK] 06831 | | | | | 05-08 | 05-13 | 05-15 | 05. | | 0 | 0) - | | | | 认购 | 截止认购 | 公布中签 | t | | 现金认购已截止 | | | | | 融资认购已截止 | | | | | 融资情况 | 发行概况 | 财务 | 资 | | 融资总览 | | | 更新时间:05-13 18 | | 融资认购倍数 | 282.11 倍 | | | | 融资认购额 | 341.51 亿 | | | | 募资额(公开) | 1.21 亿 | | | 本次发行中,共发行1.17854亿股新股,占发行后总股本的25%。国际发售与公开发售比例为9:1,并设有15%超额配股权。 ...
IPO周报 | 沪上阿姨、博雷顿登陆港交所;绿茶餐厅上市在即
IPO早知道· 2025-05-11 12:45
Core Viewpoint - The article provides an overview of recent IPO activities in Hong Kong, the US, and China, highlighting key companies and their market performance. Group 1: Company IPOs - Hu Shang A Yi officially listed on the Hong Kong Stock Exchange on May 8, 2025, with the stock code "2589," raising a total of HKD 273 million through the issuance of 2,411,340 shares, with a subscription rate of 3,616.83 times for the public offering [3][6] - Bo Le Ton Technology listed on May 7, 2025, as the first "zero-carbon mining robot" stock in Hong Kong, issuing 13 million shares with a public offering subscription rate of 198.72 times [7][8] - Green Tea Group plans to list on May 16, 2025, with an expected market capitalization of HKD 4.842 billion, aiming to raise over HKD 1.2 billion through the issuance of 168,364,000 shares [11][12] - InSilico Medicine updated its prospectus on May 8, 2025, aiming to become the first "AI-driven innovative drug" stock in Hong Kong, with a focus on drug discovery and development using AI technology [16][17] - Copper Master submitted its prospectus on May 9, 2025, aiming to list on the Hong Kong Stock Exchange, recognized as the leading brand in China's copper cultural and creative products market [20][23] - Zejing submitted its prospectus on May 9, 2025, as an innovative smart cockpit visual and interaction solution provider, ranking second in the Chinese HUD solution market with a market share of 16.2% [24][25] Group 2: Financial Performance - Hu Shang A Yi's GMV grew from CNY 6.068 billion in 2022 to CNY 10.736 billion in 2024, with revenue of CNY 2.199 billion in 2022, CNY 3.348 billion in 2023, and CNY 3.285 billion in 2024 [5] - Bo Le Ton's electric wide-body dump truck shipments increased from 59 units in 2022 to 307 units in 2024, with a compound annual growth rate (CAGR) of 128.1% [9] - Green Tea Group's revenue increased from CNY 2.375 billion in 2022 to CNY 3.838 billion in 2024, with a net profit of CNY 0.17 billion in 2022 and CNY 0.35 billion in 2024 [13] - InSilico Medicine's revenue grew from USD 30.15 million in 2022 to USD 85.83 million in 2024, with a gross margin increasing from 63.4% to 90.4% [18] - Copper Master achieved revenue of CNY 503 million in 2022, CNY 506 million in 2023, and CNY 571 million in 2024, with a net profit margin of 13.8% in 2024 [22] - Zejing's revenue increased from CNY 214 million in 2022 to CNY 578 million in 2024, with a CAGR of 64.3% [26][27] Group 3: Market Position and Growth - Hu Shang A Yi ranked first among mid-priced tea beverage brands in Northern China and third among all mid-priced tea beverage brands in China as of December 31, 2023 [4] - Bo Le Ton ranked third among all new energy wide-body dump truck manufacturers in China, with a market share of 18.3% [8] - Green Tea Group ranked third in the number of restaurants and fourth in revenue among casual Chinese restaurant brands in mainland China as of 2024 [12] - InSilico Medicine's Pharma.AI platform is recognized as a leading AI-driven drug discovery and development platform globally [17] - Copper Master holds a 35% market share in the copper cultural and creative products market in China as of 2024 [21] - Zejing is the only Chinese supplier to have received multiple international mainstream OEM orders for HUD solutions, achieving significant market penetration [25]
绿茶集团今日起至13日招股 每股发售价为7.19港元
news flash· 2025-05-08 05:52
Group 1 - The core point of the article is that Green Tea Group (06831.HK) has commenced its public offering from May 8 to May 13, with a share price set at HKD 7.19 [1] - The company plans to issue 170 million shares, with 10% allocated for public sale in Hong Kong, aiming to raise a total of HKD 1.21 billion [1] - The expected listing date for Green Tea Group is May 16, with Citigroup and China Merchants International as joint sponsors [1] Group 2 - The company has secured HKD 680 million in margin financing from brokers, indicating strong investor interest, as the public offering has been oversubscribed by 4.6 times [1] - The entry fee for one board lot of 400 shares is HKD 2,905 [1]
绿茶餐厅今起招股:获紫燕、正大等8733万美元基石认购,计划募集超12亿港元
IPO早知道· 2025-05-08 00:48
Core Viewpoint - Green Tea Group is set to launch its IPO with an expected market capitalization of HKD 48.42 billion, aiming to raise over HKD 1.2 billion through the issuance of 168,364,000 shares at an offering price of HKD 7.19 per share [2]. Group 1: IPO Details - The IPO process for Green Tea Group commenced today and will conclude on the 13th, with plans to list on the Hong Kong Stock Exchange under the stock code "6831" on May 16, 2025 [2]. - The IPO includes 16,836,400 shares for public offering in Hong Kong and 151,527,600 shares for international offering [2]. - Eight cornerstone investors have committed approximately USD 87.33 million, with notable subscriptions from companies like Ziyuan Food, Charoen Pokphand Foods, and Huabao [2]. Group 2: Company Growth and Market Position - Green Tea Group opened its first restaurant in 2008 and has expanded to 493 restaurants across 21 provinces, four municipalities, two autonomous regions, and Hong Kong as of April 28, 2024 [3]. - The company ranks third in terms of the number of restaurants and fourth in revenue among casual Chinese dining brands in mainland China for 2024 [3]. Group 3: Financial Performance - The total number of restaurants increased from 276 at the end of 2022 to 465 by the end of 2024, reflecting a compound annual growth rate of 29.8% [4]. - In 2024, Green Tea Group opened 120 new restaurants and plans to open 150, 200, and 213 new restaurants in 2025, 2026, and 2027, respectively [4]. - The average customer spending (客单价) decreased from RMB 62.9 in 2022 to RMB 56.2 in 2024, while the table turnover rate (翻台率) showed fluctuations over the same period [4]. - Revenue figures for 2022, 2023, and 2024 were RMB 2.375 billion, RMB 3.589 billion, and RMB 3.838 billion, respectively, with net profits of RMB 0.17 billion, RMB 0.296 billion, and RMB 0.35 billion [4].