Core Viewpoint - The article discusses how Haidilao, a well-known hot pot restaurant chain, has creatively transformed a shoe-shining area in a Shanghai mall into a dessert shop selling sweet soups at an affordable price of 9.9 yuan, which serves as a strategic move to attract customers and generate foot traffic [4][11][14]. Group 1: Business Strategy - Haidilao's decision to sell 9.9 yuan desserts in a high-cost area like Shanghai is seen as a clever strategy rather than a foolish one, as it aims to "buy people" and increase customer flow [14][16]. - The low-priced dessert acts as a "bait" to draw in customers who are looking for affordable options, creating a bustling atmosphere that attracts more patrons to the restaurant [16][17]. - The company effectively turns customers into "free atmosphere groups," where their presence helps promote the restaurant, making it appear popular and busy to passersby [17][21]. Group 2: Customer Experience - The article highlights that customers can enjoy a comfortable environment with air conditioning and attentive service for a low price, contrasting with other establishments where they might feel unwelcome or overcharged [11][22]. - The interaction between Haidilao and its customers is framed as a mutually beneficial exchange, where customers receive affordable desserts while the restaurant gains the necessary foot traffic and visibility [21][22]. - The overall experience is described as satisfying and respectful of ordinary people's needs, positioning Haidilao as a brand that understands and caters to its customers' desires [21][22].