因收费更低，网约车平台推出"一口价"的特惠快车模式，曾备受乘客青睐，但红星新闻记者关注到，今 年以来，已有包括西安、重庆、南京等多地，相继展开对"特惠车""一口价"等打车促销活动的治理。其 中，西安在今年8月发通知称，将全面暂停"一口价""特惠单"等低价营销活动。 为乘客提供实惠的"一口价"打车服务却遭监管部门叫停，这背后是低价竞争所带来的网约车司机和乘客 的现实两难困境。有受访网约车司机告诉红星新闻，"一口价"订单如果再抽佣，有时订单价能低至1元/ 公里，路程越远亏得越多。 而不少乘客也在采访时表示，"一口价"打车后，往往会一路遭到司机抱怨，或要求给付"辛苦费"、增收 空调费、手机充电费；也有乘客直言，打车时诱人的低廉"一口价"，在结算时却无故被涨价。 网约车"一口价"低价竞争引发"司乘两难"困境 图据视觉中国 ① 网约车司机吐槽 车程越远亏越多，费用或低至1元/公里 "网约车'一口价'基本就是不挣钱，短距离订单还行，路程越远司机亏得越多。"在西安开了一年多网约 车的司机刘师傅如是告诉红星新闻。 刘师傅解释称，通常两三公里的短距离订单，"一口价"和正常滴滴特快的收费相差无几，所以对乘客和 司机影响不大；但如 ...

Core Viewpoint - The rights and interests of ride-hailing drivers are increasingly under scrutiny, particularly regarding the "fixed price" model and its impact on driver income and market order [1][2][5]. Group 1: Fixed Price Model - The "fixed price" model, which provides consumers with price certainty, has received positive feedback from passengers but negative responses from drivers due to lower earnings and unpredictable operational conditions [3][4]. - Regulatory bodies have begun to implement measures to manage the "fixed price" model, requiring platforms to report low-price promotional activities and prohibiting operations below cost to maintain market order [4][5]. - Complaints from drivers indicate that the "fixed price" and "special offer" orders often lead to a situation where drivers earn less than their operational costs, contributing to a perception of unfair compensation [5][6]. Group 2: Price Decline Challenges - The controversy surrounding the "fixed price" model is linked to a general decline in fare prices, with drivers reporting that "fixed price" orders are often lower than those from dynamic pricing models [6][7]. - Factors contributing to the price decline include market saturation, increased driver supply, and the shift from a growth market to a mature market, leading to reduced subsidies from platforms [7][8]. - The competitive landscape is characterized by price wars, driven by the need for platforms to differentiate themselves in a limited growth environment, which has further exacerbated the issue of low pricing [7][8]. Group 3: Regulatory and Market Implications - The cancellation of the "fixed price" model may lead to short-term increases in travel costs and reduced order volumes for platforms, but it is expected to encourage a shift towards service quality competition in the long run [8]. - To address low-price competition, a multi-faceted approach is recommended, including establishing transparent pricing mechanisms, encouraging service innovation, and optimizing regulatory frameworks to support driver rights [8].

首先，要大力推动更透明化的定价机制与更合理化的抽佣规则。叫停"一口价"的初衷是取缔"无序低价 竞争"，不是增加乘客的负担。平台应积极主动地向司机和消费者清晰公示计价规则、抽佣比例及其具 体构成，让司机的每一份付出都得到清晰对等的回报，同时也让乘客的每一笔消费都明明白白。 其次，必须精准平衡好司机、平台与乘客之间的关系。平台作为连接供需两侧的关键枢纽，既要获得自 身利益，更要照顾司机的利益和顾及乘客体验。在取缔不合理低价、确保司机劳动价值得到尊重的同 时，也应通过优化计价方式兼顾"最大公约数"，确保各方利益的平衡。 近日，陕西西安等地出台政策，全面暂停网约车"一口价"等低价营销行为，严禁任何形式的价格欺诈和 恶意压价。而在此前，江西鹰潭、河南开封、广东清远等多地也相继出台类似政策，禁止平台以"一口 价"模式强制司机接单。各地有关部门的相关举措，对构建公平、透明、可持续的行业生态具有积极意 义。 "一口价"等低价模式，本质上是平台抢占市场份额的捷径。它短期内看似惠及了乘客，留住了用户，但 其将运营成本转嫁给了司机群体，"司机接单增多而收入未增"。这种模式不仅不可持续，更背离了行业 长期健康发展的方向。监管部门叫停 ...