（来源：黑龙江日报） 在内容创作上，用高品质文化作品吸引受众。改革传统的长篇幅内容传播方式，以专题、系列、连载等 形式呈现中华优秀传统文化，既可保留传统文化的思想精髓，也可实现对传统文化的精炼化表达。例 如，设计"思想观念""传统技艺""民间文学""传统习俗"等不同主题的数字文化产品，采用微视频、微论 坛、微讲堂、微分享等轻量化呈现手段，促使中华优秀传统文化传播推陈出新。同时，加强主体协同， 高校、文化学者、非遗传承人将珍贵资源、教育成果、科研成果、文化作品等进行数字化转化，助力中 华优秀传统文化传承。 在内容呈现上，借力数字科技，助推中华优秀传统文化与现代科技完美融合。开发中华优秀传统文化相 关的互动应用和文化产品，包括网游产品、网络动漫、有声读物、校本课程、数字文创等，让中华优秀 传统文化"潮"起来。同时，抓住节庆契机，积极搭建文化交流数字平台，提升数字演艺、虚拟演出等曝 光率，借由H5的传播表现力，实现节庆文化、语言文化、书画艺术等现代化书写，通过对一场场文化 交流活动、地方民俗表演等数字报道和文化宣传，吸引广大受众共赴"文化盛宴"。 □马云志 宁太平 本文系2023年度高校思想政治理论课教师研究专项重 ...

本文核心数据：传媒行业、新闻出版行业 出版印刷企业数量实现稳中有增 新技术革命推动出版印刷行业加速"提质减量"，企业数量在结构调整中呈现企稳回升态势。2021年我国 规模以上出版印刷企业数达9518家，同比增长2.66%;2022年受行业整合影响略有波动，2024年开始逐步 回升，反映出行业在技术升级与规范管理下，优质企业竞争力进一步凸显。 注：国家统计局出版印刷企业数据截止到2023年，图中2024年数据为初步统计值 图书出版总印数彰显内容韧性 2019-2024年我国图书出版总印数整体稳健，内容质量提升成为行业发展核心支撑。2022年受多重因素 影响，图书出版总印数降至114亿册，同比下跌 3.91%;2023年开始逐步回暖，2024年进一步回升至118 亿册，同比增长3.51%，其中主题出版、少儿读物、科普类图书印数增速领先。 转自：前瞻产业研究院 行业主要上市公司：蓝色光标(300058.SZ)、利欧股份(002131.SZ)、三七互娱(002555.SZ)、浙文互联 (600986.SH)、省广集团(002400.SZ)、芒果超媒(300413.SZ)、凤凰传媒(601928.SH)、中南传媒 (6 ...

Core Insights - The 2024-2025 China Digital Publishing Industry Annual Report indicates a continuous growth in the digital publishing sector, with total revenue expected to reach 17,485.36 billion yuan, marking a new high and an increase of 8.07% compared to the previous year [1] Revenue Breakdown - The digital revenue from books, newspapers, and periodicals is showing steady progress, indicating a stable market [1] - Emerging sectors such as online gaming, online education, and online animation are experiencing significant revenue growth, highlighting their strong development momentum [1]

Core Insights - The report titled "2024-2025 China Digital Publishing Industry Annual Report" indicates that the overall revenue of China's digital publishing industry is expected to reach 17,485.36 billion yuan in 2024, marking a new record high and an increase of 8.07% compared to the previous year [1][3]. Revenue Growth - The digital publishing industry in China is experiencing continuous revenue growth, with the total revenue projected to hit 17,485.36 billion yuan in 2024, which is a new high [1][3]. - The revenue from digitalization of books, newspapers, and periodicals is steadily progressing, indicating a stable growth trend [3]. Emerging Sectors - The report highlights strong growth in emerging sectors, particularly in online gaming, online education, and online animation, which have shown significant revenue increases [3]. Event Context - The report was released during the 15th China International Digital Publishing Expo, which aims to promote the development of the digital publishing industry and is guided by the National Press and Publication Administration [3].

Core Insights - The report indicates that China's digital publishing industry is experiencing continuous revenue growth, reaching a record high of 17,485.36 billion yuan in 2024, which represents an increase of 8.07% compared to the previous year [1][3]. Industry Overview - The 15th China International Digital Publishing Expo coincided with the release of the "2024-2025 China Digital Publishing Industry Annual Report" on August 27 in Zhengzhou, Henan [1][3]. - The digitalization of books, newspapers, and periodicals is showing steady progress, while emerging sectors such as online gaming, online education, and online animation are demonstrating significant revenue growth [1][3]. - The China International Digital Publishing Expo is a national and international event aimed at promoting the development of the digital publishing industry, guided by the National Press and Publication Administration and organized by the China Academy of Press and Publication [1][3].