Core Insights - The 2025 China Online Audio-Visual Golden Orange Index was released, evaluating various online audiovisual works and creators, reflecting their influence and audience preferences [1][2] Group 1: Golden Orange Index Overview - The Golden Orange Index is a comprehensive evaluation system developed by the China Online Audio-Visual Association in collaboration with prominent research institutions and universities, utilizing big data and a combination of algorithmic and manual assessments [2] - The index focuses on four primary indicators: "communication power," "leading power," "influence," and "credibility," with objective indices accounting for 70% and professional indices for 30% of the overall score [2] - The evaluation covers over 20,000 online audiovisual works released from January 2024 to March 2025, based on extensive data processing and expert evaluations [2] Group 2: Industry Trends - Trend 1: The index confirms that online audiovisual creation is increasingly aligned with a "people-centered" approach, driven by the preferences of nearly 1.1 billion users in China, who spend over 3 hours daily on average [6][4] - Trend 2: The index highlights three key characteristics of micro-short drama development: inclusivity, boundary integration, and industry prosperity, with the market size reaching 50.4 billion yuan and creating 648,000 jobs in 2024 [8][7] - Trend 3: The index indicates that high-quality content creation is crucial for long videos to achieve market breakthroughs, with a user base of 752 million by December 2024, marking a new high since 2018 [9] - Trend 4: The index illustrates that digital and intelligent technologies are profoundly transforming audiovisual production and forms, with significant improvements in production efficiency and content expression through advanced technologies [10] Group 3: Future Outlook - The Golden Orange Index aims to continue serving as a guiding force for the industry, promoting high-quality development and encouraging the creation of more excellent online audiovisual works that convey positive energy [10]

Group 1 - The central theme of the upcoming events is to commemorate the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War, with a focus on cultural and artistic expressions [1] - A grand cultural gala will be held on the evening of September 3 in Beijing, organized by multiple central departments and local authorities [2] - The National Radio and Television Administration plans to showcase a variety of classic anti-war themed audiovisual works across national television and online platforms, including a new "Revisit Classics" channel launching in July 2024 [2] Group 2 - The popularity of micro-short dramas has surged, with user numbers reaching 662 million by the end of last year, and nearly 60% of internet users engaging with this format [2] - The integration of micro-short dramas with anti-war themes is expected to diversify and modernize the portrayal of historical narratives, with new titles like "Horseback Cradle" and "Angry Sting" set to premiere in September and October [2][3] - Various local and online platforms are organizing diverse audiovisual activities, such as the "Hot Blooded National Soul" thematic exploration in Heilongjiang Province, aimed at creating engaging content that resonates with younger audiences [3]

Group 1 - The fourth Shandong Network Audio-Visual Conference will be held from May 27 to 29 in Yantai, focusing on the theme "Audio-Visual New Era: Empowering Future" [1] - The conference aims to integrate various resources and promote high-quality development of the network audio-visual industry in Shandong province [1] - A total of nine activities will be organized, including an opening ceremony, a network audio-visual showcase night, a main forum, and a micro-short drama forum [1] Group 2 - The conference will invite experts from universities, research institutions, industry organizations, and major audio-visual platforms to discuss industry trends and innovative technologies [2] - The event will emphasize the advantages of micro-short dramas in empowering various industries and achieving integrated development [2] - The conference will showcase outstanding network audio-visual programs created in the past five years, promoting a clear direction for the development of quality content [1][2]