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贵州餐饮,为什么爆火?
Hu Xiu· 2025-09-02 12:31
Core Insights - Guizhou cuisine, particularly Guizhou sour soup hotpot, has seen significant growth, with an annual increase of 25% and over 650 million views on Douyin related topics [1][2] - Guizhou has emerged as a creative hub in China's dining scene, with untapped potential in local cuisine [2] Group 1: Guizhou's Culinary Landscape - Guizhou's dining scene showcases a blend of traditional and modern influences, with a stark contrast between old and new urban areas [3][4] - The variety of hotpot styles in Guizhou is extensive, with over 100 types available, making it a leading city for hotpot consumption in China [7][9] - Guizhou's hotpot is characterized by affordability, with average costs ranging from 30 to 40 yuan per person, significantly lower than in major cities like Beijing [12][13] Group 2: Coffee and Beverage Culture - Guizhou has a high density of coffee shops and craft beer bars, with local brands dominating the market, accounting for 70% to 80% of coffee shop market share [17][25] - The city has produced notable coffee champions, contributing to its reputation as a coffee hub despite not producing coffee beans locally [20][21] Group 3: Unique Market Dynamics - Guizhou's dining scene is largely composed of small, independent eateries, with a low presence of well-known chain brands, creating a unique culinary ecosystem [23][26] - The local dining culture thrives on community-based establishments, which offer authentic flavors and a personal touch [27][31] Group 4: Nightlife and Consumer Behavior - Guizhou's nighttime dining revenue reached approximately 190.5 billion yuan in 2024, accounting for 70% of total dining revenue, surpassing Chengdu [39] - The city has a youthful demographic, with 38% of its population aged 18 to 35, contributing to a vibrant and dynamic consumer culture [44][46] Group 5: Future Prospects - Guizhou's restaurant industry is poised for growth, with a 9.9% increase in dining revenue in 2024, contrasting with stagnation in major cities [49] - The local government is supportive of the food and beverage industry, aiming to cultivate a full coffee industry chain and promote local brands [62][64]