"品类报告"是餐饮老板内参出品的全新栏目。基于全行业视角，洞察潜能品类，拆解流行密码，捕捉未 来走势。本期，我们关注从爆红到回归理性的品类——贵州酸汤火锅。 2023年，酸汤爆红，其中贵州酸汤火锅细分品类热度迅速走高，"酸鲜"风味直接从"麻辣和清汤"双王鼎 立的火锅味型中杀出重围，主打贵州酸汤味型的火锅店如雨后春笋涌现。 随着贵州酸汤热度飙升，头部火锅品牌紧跟热门品类，或上新贵州酸汤锅底，或成立子品牌，使得这一 区域性味型加速走向全国。 受限于品类小众属性，在经历2023品类爆发和2024年洗牌期后，2025年，贵州酸汤火锅赛道重新回归理 性。在这个尚处于"有品类无品牌"的赛道里，大浪淘沙，留下来的品牌努力发光。 一、顶流贵州酸汤火锅，市场规模估150亿元 2023年，火锅赛道多了个"新物种"——贵州酸汤。横空出世的贵州酸汤，一跃成为当年新晋顶流，热度 仅次于牛油锅底，被餐饮人称为"新宠"。 先来看看近五年贵州酸汤火锅市场规模走势： 2020～2022年，贵州酸汤火锅品类扎根在贵州及西南部分地区，未进入主流餐饮统计。2022年中 旬，"贵州村超"等文旅IP带动旅游消费，酸汤作为地方美食受到关注。 2023～2 ...

Core Viewpoint - Guizhou cuisine, particularly Guizhou sour soup hotpot, has become a significant trend in the Chinese dining industry, with a growth rate of 25% and over 650 million views on Douyin related topics, indicating its rising popularity and potential for further exploration [5][10]. Group 1: Guizhou's Culinary Landscape - Guizhou has transformed from an overlooked region to a creative hub in China's dining scene, showcasing a diverse range of flavors and dishes beyond the well-known sour soup and hotpot [5][10]. - The city of Guiyang is recognized as the "hotpot capital" of China, surpassing cities like Chengdu and Chongqing in the number of hotpot restaurants per capita since 2020 [10][11]. - The affordability of hotpot in Guiyang, with average costs ranging from 30-40 yuan per person, contributes to its popularity among locals and visitors alike [11][12]. Group 2: Unique Dining Culture - Guiyang's dining scene reflects a blend of traditional and modern influences, with a mix of local street food and upscale cafes, creating a unique culinary atmosphere [12][14]. - The city boasts over 3,000 coffee shops and more than 1,200 craft beer bars, indicating a high density of these establishments compared to larger cities like Shanghai [12][14]. - Local coffee brands dominate the market, holding 70-80% of the share, contrasting with the low visibility of national chains [15][16]. Group 3: Nightlife and Consumption Trends - Guiyang's nightlife is vibrant, with nighttime dining revenue accounting for approximately 70% of the total restaurant income, surpassing cities like Chengdu [19][25]. - The city has a youthful demographic, with 38% of its population aged 18-35, contributing to a dynamic and active consumer culture [22][24]. - The low cost of living and housing in Guiyang encourages spending on dining and entertainment, fostering a thriving restaurant industry [24][25]. Group 4: Future Prospects for Guizhou Cuisine - Guizhou's dining scene is poised for growth, with government support for local brands and a focus on developing a complete coffee industry chain [34][36]. - Despite the current popularity of Guizhou cuisine, local brands have yet to fully capitalize on this trend, with many successful brands originating from outside the province [38][40]. - The potential for Guizhou's culinary brands to expand nationally exists, provided they enhance their branding, operations, and supply chains [40].

Core Viewpoint - Guizhou cuisine, particularly Guizhou sour soup hotpot, has seen significant growth, with a 25% annual increase and over 650 million views on Douyin, positioning Guizhou as a creative hub in China's dining industry [4][10]. Group 1: Guizhou Dining Landscape - Guizhou is characterized by a blend of traditional and modern dining experiences, with a rich variety of local dishes and a vibrant consumer atmosphere [6][9]. - Guizhou has surpassed Chengdu and Chongqing to become the city with the highest per capita number of hotpot restaurants in China, with hotpot dominating the local dining scene [10][11]. - The affordability of dining in Guizhou, with average hotpot costs around 30-40 yuan per person, contributes to its popularity among consumers [11][30]. Group 2: Unique Dining Culture - Guizhou's dining scene features a mix of local street food and upscale cafes, creating a unique contrast that appeals to both traditional and modern tastes [12][14]. - The density of coffee shops and craft beer bars in Guizhou is notably high, surpassing that of major cities like Shanghai, indicating a thriving new consumption trend [14][17]. - Local dining establishments, primarily small family-run businesses, dominate the market, showcasing a distinct culinary identity that resists homogenization by national chains [18][21]. Group 3: Nightlife and Consumer Behavior - Guizhou's nightlife is vibrant, with nighttime dining revenue accounting for approximately 70% of total restaurant income, surpassing cities like Chengdu [30][31]. - The youthful demographic in Guizhou, with 38% of the population aged 18-35, drives the city's dynamic dining culture and consumer spending [34][35]. - Guizhou's low cost of living and housing prices encourage consumer spending, contributing to a thriving restaurant industry [36][37]. Group 4: Future Potential - Guizhou is positioned to become a new dining hotspot, drawing parallels with the previous rise of Changsha's dining scene, with a focus on local flavors and innovative dining experiences [49][50]. - The local government is actively supporting the development of the coffee and craft beer industries, aiming to enhance Guizhou's culinary reputation [50][52]. - There is a growing trend of local brands expanding beyond Guizhou, indicating potential for broader recognition and market penetration [56][57].

Core Insights - Guizhou cuisine, particularly Guizhou sour soup hotpot, has seen significant growth, with an annual increase of 25% and over 650 million views on Douyin related topics [1][2] - Guizhou has emerged as a creative hub in China's dining scene, with untapped potential in local cuisine [2] Group 1: Guizhou's Culinary Landscape - Guizhou's dining scene showcases a blend of traditional and modern influences, with a stark contrast between old and new urban areas [3][4] - The variety of hotpot styles in Guizhou is extensive, with over 100 types available, making it a leading city for hotpot consumption in China [7][9] - Guizhou's hotpot is characterized by affordability, with average costs ranging from 30 to 40 yuan per person, significantly lower than in major cities like Beijing [12][13] Group 2: Coffee and Beverage Culture - Guizhou has a high density of coffee shops and craft beer bars, with local brands dominating the market, accounting for 70% to 80% of coffee shop market share [17][25] - The city has produced notable coffee champions, contributing to its reputation as a coffee hub despite not producing coffee beans locally [20][21] Group 3: Unique Market Dynamics - Guizhou's dining scene is largely composed of small, independent eateries, with a low presence of well-known chain brands, creating a unique culinary ecosystem [23][26] - The local dining culture thrives on community-based establishments, which offer authentic flavors and a personal touch [27][31] Group 4: Nightlife and Consumer Behavior - Guizhou's nighttime dining revenue reached approximately 190.5 billion yuan in 2024, accounting for 70% of total dining revenue, surpassing Chengdu [39] - The city has a youthful demographic, with 38% of its population aged 18 to 35, contributing to a vibrant and dynamic consumer culture [44][46] Group 5: Future Prospects - Guizhou's restaurant industry is poised for growth, with a 9.9% increase in dining revenue in 2024, contrasting with stagnation in major cities [49] - The local government is supportive of the food and beverage industry, aiming to cultivate a full coffee industry chain and promote local brands [62][64]

Investment Rating - The report does not explicitly provide an investment rating for the cloud and Guizhou cuisine restaurant industry Core Insights - The cloud and Guizhou cuisine restaurant industry has seen steady growth, with the total number of restaurants exceeding 40,000 by November 2024, accounting for 3.1% of all Chinese cuisine restaurants [2][4] - The industry is characterized by a low level of scale, with over 99% of brands having five or fewer locations, indicating a long-tail effect and slow national expansion [4][6] - The average consumer spending in the cloud cuisine sector is relatively affordable, with 39.5% of restaurants having an average spend between 50 to 80 yuan, appealing to a broad consumer base [7][11] - More than 50% of cloud cuisine restaurants are concentrated in the Southwest region, particularly in Yunnan and Guizhou, with significant growth in the East China region [12][15] Summary by Sections Current Development Status - The cloud cuisine sector is expanding nationally, with over 40,000 restaurants as of late 2024, ranking 10th among Chinese cuisine types [2][4] - The industry remains fragmented, with most brands operating fewer than five locations, leading to limited national presence [4][6] Market Characteristics - The cloud cuisine industry is experiencing a shift towards higher quality and cultural dining experiences, driven by rising disposable incomes and consumer preferences [28] - The supply chain is evolving, with advancements in central kitchens and cold chain logistics enhancing the distribution of cloud cuisine ingredients [29] Market Size and Trends - The market size of the cloud cuisine restaurant industry is projected to grow from 11.86 billion yuan in 2020 to 17.36 billion yuan in 2024, with a compound annual growth rate of approximately 10.6% [27][31] - Future growth is expected to be driven by the expansion into lower-tier cities and the development of multi-channel consumption models [30] Sub-segments of Yunnan Cuisine - Yunnan cuisine features a diverse product structure, particularly in snacks and beverages, with popular items like Dali milk fan and Yunnan flower cake [37][38] - The Yunnan rice noodle segment is rich in variety, with brands like Mengzi Yuan leading the market with over 1,700 locations [39] Sub-segments of Guizhou Cuisine - Guizhou cuisine is marked by its unique snacks and beverages, emphasizing mountain flavors and traditional cooking techniques [41][42] - The Guizhou sour soup hotpot segment is gaining popularity, with brands like Qian Tan Tan and Liu Er Ma showing strong market penetration [44]

Core Insights - The hot pot industry is experiencing a surge in popularity with new trends such as Guizhou sour soup hot pot and fresh-cut chicken hot pot, but competition is intensifying as brands innovate rapidly while facing declining per capita consumption [1][2][4] Market Growth - The hot pot market in China is projected to reach a scale of 617.5 billion yuan in 2024, with a year-on-year growth of 5.6%, slightly above the overall catering industry's growth rate of 5.3%. By 2025, the market is expected to grow to 650 billion yuan, with over 490,000 hot pot restaurants nationwide by May 2025 [2] Consumer Behavior - Per capita consumption in the hot pot sector is declining as consumers increasingly prioritize cost-effectiveness, leading to a rapid increase in budget-friendly hot pot establishments, which in turn lowers the overall per capita spending in the category [4] Competitive Landscape - The chain brand advantage is becoming more pronounced in the hot pot market, with the proportion of hot pot brands with over 50 locations increasing from 13.1% in January 2024 to 15.3% by May 2025, indicating a strengthening of leading hot pot brands [6][7] Segment Analysis - The main segments in the hot pot market include Sichuan-Chongqing hot pot (31.3% of total stores), Northern-style hot pot (14.4%), and Cantonese hot pot (10.9%). The Guizhou sour soup hot pot and other niche segments are also gaining traction [9] Geographic Trends - The hot pot market is continuing to penetrate lower-tier cities, with the share of hot pot restaurants in third-tier and below cities reaching 52.3% by May 2025, up 1.3 percentage points from January 2024. Conversely, the share in new first-tier cities has decreased from 23.5% to 22.2% during the same period [11] Innovation and Supply Chain - Hot pot brands are actively innovating to meet consumer demands for freshness, variety, and value. This includes the introduction of new ingredients and flavors, with a focus on fresh ingredients and unique dining experiences [13][15] - The supply chain is evolving to support these innovations, with brands like Haidilao and others implementing robust systems for rapid product development and sourcing fresh ingredients directly from producers [23][24] Flavor and Ingredient Trends - The hot pot industry is seeing a rise in regional flavors and creative combinations, such as Guizhou sour soup and various health-oriented broths. The focus on fresh and unique ingredients is driving the development of niche markets within the hot pot sector [17][20] - The introduction of new dipping sauces and condiments is also becoming a key area of growth, with specialized suppliers emerging to cater to this demand [26][27] Conclusion - The hot pot market is characterized by rapid innovation and evolving consumer preferences, making it essential for brands to adapt to market trends and consumer demands to remain competitive. The role of supply chain partners will be crucial in driving future innovations [29]