Core Points - JD Fashion collaborates with high-tech apparel brand Meili City to launch a star-studded live streaming event featuring brand ambassador Lu Zhuo [1] - The event includes interactive segments, surprise giveaways, and a focus on promoting Meili City's down jackets [1][3] - The live stream aims to educate consumers on the practicality and versatility of down jackets through various lifestyle scenarios [1][4] Group 1 - The live streaming event features Lu Zhuo, who will engage in interactive games and showcase winter outfit ideas [1] - The event will also include a segment led by Meili City's president, You Bowen, who will explain the technology behind the down jackets [1][3] - Consumers can purchase Meili City's down jackets through the JD app and receive limited-edition gifts [1][6] Group 2 - The live stream will offer continuous giveaways, including red envelope rain and surprise gift bags [3] - Selected down jackets include the Meili City Warm Swan 3.0, known for its soft fabric and excellent thermal retention [3][4] - Other featured products include the Meili City Black Qishi lightweight down jacket and the Titanium Gold Extreme long down jacket, both designed for warmth and style [4]

Group 1 - The 2025 Digital Economy New Consumption Conference was held in Chongqing, focusing on the integration of consumer goods and digital economy, aiming to promote industry exchanges and capital-project interactions [3][15] - The conference highlighted the trend of "precision consumption," with a 19% year-on-year increase in users opting for interest-free installment payments during the "6·18" shopping festival [6] - The event featured discussions on overcoming challenges in the consumer goods sector, emphasizing the need for digital transformation and innovative marketing strategies [11][12] Group 2 - The conference showcased successful case studies, such as the rapid growth of the high-tech apparel brand "Meili City," which achieved significant market presence within a year by focusing on product innovation and targeted marketing [8] - A roundtable discussion included insights from various industry leaders, emphasizing the importance of integrating food culture and digital strategies to create successful products [11][12] - The launch of the 2025 Digital Economy New Consumption Initiative aims to explore new paths for consumer innovation, focusing on collaboration across different sectors to enhance consumer experiences [15][17]