当传统房地产仍聚焦于地段、价格与户型时，合生缦品牌近日推出的"美好体验计划"，正尝试一种新策略：不只卖房子，更提前预售一种生活方式。这一举 措折射出当前高端房地产市场从"硬件竞争"转向"软性价值"体验的趋势。同时，也将"先体验，后决策"这一消费逻辑引入大宗房产交易，引发行业对居住价 值回归的深层思考。 体验背后的用户逻辑：尊重决策，共建信任 合生缦品牌推出的"深度体验"模式，不再局限于让客户参观样板间，而是邀请意向用户在真实场景中体验未来生活的方方面面——从全屋系统的实际使用、 公共空间的居住氛围再到社群活动的深度参与。这一做法打破了房地产交易中信息不对称的传统困境，通过建立"体验信任"来重构用户决策路径。 有业内观察人士指出，这一转变实质上反映了高端地产竞争从"硬件比拼"到"场景运营"的转型。当物质功能趋于同质化，生活方式与情感共鸣成为新的价值 锚点。在追求高效转化的行业背景下，"美好体验计划"提倡"慢下来"，体现出品牌对用户决策逻辑的重新理解。合生缦品牌方面表示，希望用户能通过实际 居住，感受产品细节、社区氛围与服务内容，从而做出更符合真实需求的判断。 香港作曲家林健华先生参与缦云广州美好体验计划 "家不 ...

Core Insights - The luxury real estate market in Tianhe District is experiencing heightened competition and activity as new high-end projects are launched, attracting buyers with diverse preferences and budgets [1][2][4] Group 1: Market Dynamics - The end of the year is a traditional peak season for property purchases, leading to an influx of new luxury listings in Tianhe District, with prices ranging from 80,000 to 200,000 yuan per square meter [1][2] - The introduction of new projects, such as the Poly Yuexi Bay and West Bay Tianhe Sequence, is intensifying competition among luxury properties, with buyers comparing multiple options [1][6] Group 2: New Developments - The Poly Yuexi Bay project is notable for its high land price of over 66,000 yuan per square meter, making it one of the most anticipated luxury developments in Guangzhou [2] - West Bay Tianhe Sequence has launched a new 240 square meter unit that offers expansive mountain views, enhancing its appeal in the competitive market [4][6] Group 3: Buyer Preferences - Buyers are increasingly discerning, considering not only the ecological and scenic aspects of properties but also practical features such as layout, garden design, and amenities [11][13] - The integration of smart home technology and cultural amenities is becoming essential for luxury projects to differentiate themselves in a crowded market [14][16] Group 4: Market Trends - Data from Ke Rui indicates that in the first half of 2025, luxury properties priced over 10 million yuan are expected to see significant sales, particularly in the 60,000 to 80,000 yuan and 80,000 to 100,000 yuan per square meter segments, each accounting for 38% of transactions [16]

Core Concept - The article discusses the "Future Forest Plan" initiated by the company, focusing on planting drought-resistant trees in the Alashan desert to combat ecological degradation and promote sustainable development [3][5][12]. Group 1: Project Overview - The "Future Forest Plan" aims to plant 1,000 acres of drought-resistant Haloxylon trees annually in the Alashan desert, with an expected survival rate of at least 40,000 trees each year [3][5]. - The initiative aligns with the company's sustainable development philosophy, emphasizing that small, consistent efforts can lead to significant ecological changes over time [3][5][12]. Group 2: Community Engagement - The company organizes annual activities for property owners to participate in tree watering and maintenance, fostering a connection between urban residents and the desert ecosystem [5][9]. - This experiential approach aims to raise awareness about ecological fragility and the importance of coexisting with nature, transforming participants' perspectives on environmental responsibility [5][12]. Group 3: Broader Impact - The initiative not only enhances local biodiversity but also serves as a model for global ecological governance, inspiring community involvement and environmental stewardship [5][9][12]. - The project is designed to create a network of connections among community members, promoting a shared commitment to ecological sustainability and enhancing the quality of life in urban settings [9][17]. Group 4: Corporate Philosophy - The company's underlying logic emphasizes that a beautiful world is built on good relationships and sustainable living, advocating for a holistic approach to community development [17][18]. - The "Future Forest Plan" reflects the company's commitment to integrating ecological values into its operational framework, ensuring that community development does not compromise environmental integrity [18][27].

6月26日，"2025天河奥体未来价值发展论坛"在广州启幕。论坛汇聚了政、学、研、商界精英等，通过 权威解读、思想碰撞，共同探索全运会带来的历史机遇，深度解码国家级赛事对区域价值的重塑逻辑。 全运会举办带来城市配套跨越式升级 论坛上，广州市天河区住房建设和园林局党组成员、副局长郑鹏在致辞时说到，全运会的举办，将为天 河区带来巨大的发展势能，基础设施的蝶变，正是天河以赛谋变、以赛强基的生动实践。升级后的基础 设施，不仅将极大地方便居民的日常生活与出行，更将有力地吸引各类产业资源的集聚，提升区域的承 载能力与竞争力。 广州市城市规划设计有限公司重点所副所长李聪在论坛中指出："奥体板块是广州活力创新走廊和广 州"东进"的重要战略节点，政府对天河奥体板块的期望，不仅是一个普通的居住区，在绿色、智慧、高 品质等维度，始终怀有更高的期待。未来，这里将打造成美丽广州、绿色宜居的城市环境示范样板，吸 引更多创新要素聚集。" 据悉，奥体中心通过"一场两馆"的复合功能设计，赛后将转型为全民健身中心、国际赛事承办地和城市 文化地标，实现从单一功能到多元价值的转变。这种"全生命周期"的运营思维，将让赛事红利得以持续 释放。 专家：建 ...

Core Viewpoint - The Guangzhou real estate market is experiencing a surge in new properties, primarily driven by new regulations on floor area ratio (FAR), resulting in higher practical utility rates for residential units [3][7][10]. Group 1: Market Trends - April marks a significant period for the real estate market, with over 10 new projects launching, particularly in districts like Tianhe, Haizhu, Liwan, Panyu, and Huangpu [4][6]. - The clustering of new developments in the same area increases competition among real estate companies, compelling them to enhance product quality and brand strength [6][10]. Group 2: New Regulations Impact - The new FAR regulations have led to the introduction of products with practical utility rates exceeding 100%, a historical high for flat products in the market [7][8]. - New properties are designed with features such as large bay windows and multifunctional spaces, allowing for practical utility rates to reach between 110% and 140% [7][9]. Group 3: Buyer Benefits - Higher practical utility rates mean buyers can acquire more usable space for the same price, significantly reducing overall housing costs [8]. - The introduction of innovative designs allows for smaller units (over 70 square meters) to be configured as four-room apartments, catering to multi-generational living needs [9]. Group 4: Competitive Strategies - Real estate companies are increasingly focusing on integrating prestigious schools into their developments to attract buyers, addressing the demand for educational facilities [10][12]. - The adjustment of design elements, such as the width of bay windows, reflects a responsiveness to buyer preferences, enhancing the practicality of living spaces [11][13].