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欧莱雅Q2增长引擎失速,关税阴云下“多极化”增长故事面临考验 | 财报见闻
Hua Er Jie Jian Wen· 2025-07-30 04:24
Core Viewpoint - L'Oréal's Q2 financial results disappointed investors, with a sales decline and lower-than-expected comparable sales growth, raising concerns about its "multi-polar" growth strategy amid pressures from the Chinese market and trade tensions in Europe and the U.S. [1][4] Financial Performance - Q2 sales amounted to €10.74 billion, a year-on-year decline of 1.3%, with comparable sales growth at 2.4%, below the market expectation of 2.9% [4] - Operating profit for the first half reached €4.74 billion, exceeding analyst expectations of €4.69 billion [1] - Net profit (excluding non-recurring items) for the first half was €3.78 billion, a 1% year-on-year increase, with an operating margin improvement of 30 basis points [4] Business Segment Performance - The professional products division led growth with a 6.5% increase, while the core luxury cosmetics division grew only 2%, lagging behind the mass market (2.8%) and active health cosmetics (3.1%) [4][6] - The fragrance category stood out with double-digit growth, significantly outperforming the market average of 7% [6] Regional Performance - Sales in North Asia, particularly in China and South Korea, declined by 1.1% to €5.39 billion, contributing to overall performance challenges [3][4] - Emerging markets showed strong growth, with South Asia-Pacific, the Middle East, North Africa, and Sub-Saharan Africa achieving 10.4% growth, and Latin America at 10.3% [5][6] - Core markets like Europe and North America experienced slower growth, with increases of 3.4% and 2%, respectively [5] External Challenges - The European Union's decision to impose a 15% tariff on cosmetics imported from the U.S. poses a significant risk, as approximately 30% of L'Oréal's U.S. sales rely on imports [4][5] - The CEO expressed serious concerns about the tariff's impact and indicated potential strategies such as price increases or shifting production to U.S. facilities [5][6]
价格倒挂? 李佳琦直播间再陷争议:被指越卖越贵,两万条投诉压顶!
Xin Lang Cai Jing· 2025-06-13 10:13
文 | 《BUG》栏目 张奥 今年"6·18"已进行大半,各大平台打得热火朝天,曾经的"美妆一哥"李佳琦悄悄"翻车"了。 截至目前,在黑猫投诉 【下载黑猫投诉客户端】平台,与李佳琦相关的投诉近2万条,多数与质量问题 有关。 越卖越贵? 每年"6·18"都是各大主播们展现实力的大好机会,对消费者而言,谁能给到最有诱惑力的价格,就更愿 意到哪买单。 "6·18"预售时,初始价格约2900元的扫地机器人,在李佳琦直播间用券后不足1500元,大批用户买单。 事后,有多位网友透露被关闭了订单,他们质疑"李佳琦用低价骗流量?" 此外有多位网友发文称被李佳琦"价格背刺": 毛戈平气垫比去年双十一贵了40元; 听研建构套组直播间价格比正常购买还要贵; 可复美套装比去年同期贵100元; BOBBI BROWN卸妆油贵近40元; …… 作为"老牌美妆一哥"的李佳琦自然也是不留余力,搬来了包括娇兰、希思黎、雅诗兰黛、YSL等在内的 化妆品大牌。 据青眼情报统计,截至5月14日凌晨1:30,李佳琦直播间美妆类目GMV超25亿元,对比2023年同期 (截至5月20日凌晨2点)近50亿元的峰值,同比大幅下滑。业内人士认为,这背后实际反映 ...
欧莱雅旗下品牌被传裁员、退出?
3 6 Ke· 2025-05-23 00:13
Core Viewpoint - The news reports that L'Oréal's acquisition of Stylenanda and its brand 3CE is facing challenges, including layoffs and speculation about exiting the South Korean market, although L'Oréal denies these claims [1][3][9]. Group 1: Company Performance and Strategy - Stylenanda initiated a voluntary retirement plan for employees related to the 3CE brand, indicating a contraction in its beauty segment after exiting the clothing business in 2024 [3][9]. - 3CE's revenue peaked in 2019 at 269.5 billion KRW (approximately 1.4 billion RMB), but has seen a steady decline in revenue from 2020 to 2024 [7][9]. - L'Oréal's official statement claims that 3CE has achieved double-digit growth in the South Korean market for three consecutive years, contradicting reports of its decline [9][23]. Group 2: Market Position and Competition - 3CE is reported to be the number one Korean beauty brand globally in 2023 and 2024, despite challenges in the South Korean market [10][23]. - The brand has expanded its presence in Southeast Asia and plans to re-enter the Japanese market in fall 2024, indicating a strategy to diversify its market presence [10][23]. - The competitive landscape in South Korea has intensified, with local brands gaining market share, which may impact 3CE's performance [20][23]. Group 3: Historical Context and Future Outlook - L'Oréal acquired Stylenanda in 2018 for approximately 400 billion KRW (about 2.1 billion RMB), but the exact ownership structure remains somewhat unclear [22][23]. - Previous exits of other L'Oréal brands from the South Korean market, such as Maybelline and Shu Uemura, raise concerns about the sustainability of international brands in this market [15][18]. - The future trajectory of 3CE will depend on L'Oréal's strategic decisions and its ability to adapt to changing consumer preferences and market dynamics [23].