如果一家店的店长长这样，你会来打卡吗？ 2018 【 IIN CAR 2017 00红节 MM600050000 红书导 如果是这样的，你会买单吗？ 近期，"一日店长"成了高频词，年轻人甘愿排队好几个小时，也要来一睹店长芳容，有的甚至自掏腰包倒贴千元，也要争当店长。 "排队3小时只为拍照"的狂热，这在当下进店难、人流少的实体店困局面前，显得对立又割裂。 在这场实体商业的生存博弈中，"一日店长"模式，如同一匹黑马，从最初明星网红的专属特权，到如今全民参与的流量狂欢，它早已超越了简单的营销噱 头——既是品牌破局的利器，更折射出Z世代消费逻辑的深层变革：当货架交易逐渐让位于情感共创，实体店的价值坐标正从"卖货场"向"造梦空间"悄然 位移。 但当颜值经济撞上审美疲劳，当打卡式体验沦为营销套路，这场由"一日店长"点燃的流量狂欢，究竟还能燃烧多久？ 情绪消费下，品牌从卖货者升级为共鸣者 在情绪消费主导的当下，年轻消费者的购物需求不再仅仅停留在商品本身，他们既追求线上购物的便捷，又渴望线下体验带来的情感满足。如何将流量转 化为留量，让消费者从进店到消费再到复购，成为品牌亟待破解的增长命题。 而"一日店长"模式的兴起，正以创 ...

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Core Viewpoint - The article discusses innovative measures in Hainan, such as the "免保衔接" (insurance-free connection) and "先入区后报关" (entering the zone before customs declaration), which enhance regulatory efficiency and facilitate the sales of duty-free products. Group 1: Innovations in Duty-Free Logistics - The "免保衔接" model allows duty-free goods to be imported and stored in a bonded area before being sold, improving logistics efficiency and reducing costs [2][4]. - The Hainan International Logistics Center has transformed into a multifunctional logistics hub, integrating duty-free, bonded, and cross-border logistics, thus enhancing the operational capabilities of the duty-free industry [3][4]. - The new model enables companies to flexibly adjust their inventory and sales strategies, allowing for the efficient transfer of goods between bonded and duty-free statuses [4][5]. Group 2: Performance Metrics - In the first half of the year, the "免保衔接" business model processed 1,648 customs declarations, a year-on-year increase of 141.72%, with a total value of approximately 1.637 billion yuan, up 68.5% [6]. - The implementation of the "先入区后报关" model has led to a 50% reduction in storage and logistics costs, and a 35% increase in logistics efficiency [7][8]. Group 3: Regulatory Enhancements - The integration of smart card access with customs systems allows for better management of duty-free goods, enabling companies to stock up on inventory without immediate tax liabilities [4][8]. - The introduction of electronic tags for duty-free cosmetics has streamlined the inspection process, enhancing consumer experience and combating counterfeit products [8].

Group 1 - The core idea of the news is the launch of JD.com's Summer Cool Season, featuring a variety of products from well-known brands to help consumers cope with high temperatures during July [1][3][10] - JD.com is collaborating with brands like Lancôme, Anessa, Adidas, and others to offer a wide range of summer essentials including beauty products, clothing, and accessories [1][3] - Promotions include discounts such as "every 300 spent gets 30 off," flash sales starting from 7 yuan, and clearance sales up to 70% off [1][3] Group 2 - The Summer Cool Season will last throughout July, with daily limited-time offers on popular items like Adidas running shoes and seasonal clothing [3] - Featured products include cooling clothing, such as Berghaus sun-protective jackets and Ubras bras with cooling technology, aimed at providing comfort in hot weather [5][7] - The event also highlights travel essentials like large-capacity luggage and stylish accessories, catering to summer vacation needs [8][9]

Core Insights - JD.com is launching a final promotional push for its 618 shopping festival, offering significant discounts across various categories including fashion and beauty products [1][11] - The promotion features well-known brands such as Hélène, Adidas, and Coach, with discounts reaching up to 70% on select items [1][10] Fashion and Beauty Promotions - JD.com is offering a variety of fashion items with discounts, including men's cotton T-shirts and women's elegant dresses, with prices as low as 299 yuan after discounts [3] - Beauty products are also heavily discounted, with offers such as 1,270 yuan for Clarins Double Serum and additional gifts with purchases [5] Sports and Outdoor Equipment - The promotion includes sportswear and outdoor gear, with items like upgraded outdoor shoes priced at 438.12 yuan and running machines available for 2,449 yuan after discounts [6] - Cycling enthusiasts can find entry-level road bikes priced as low as 1,289.9 yuan [6] Jewelry and Luxury Goods - Discounts on jewelry and luxury items are notable, with gold jewelry available at 30% off and luxury bags priced at approximately 1,688 yuan [10] - The promotion also includes luxury watches with financing options and significant savings on travel accessories [10] Overall Promotion Strategy - JD.com is implementing a comprehensive promotional strategy with over 12 types of subsidies, including daily subsidies of up to 6,180 yuan per person [11] - The campaign emphasizes urgency, encouraging consumers to take advantage of the last hours of the sale before it ends [11]

Core Viewpoint - The article discusses the transformation of shopping malls in China, highlighting the shift from traditional cosmetics brands to new categories such as trendy toys, outdoor sports, and tea beverage brands, referred to as the "Four Kings" of modern retail [6][11][12]. Group 1: Transformation of Retail Landscape - The flagship store of Innisfree, a Korean beauty brand, has been replaced by Pop Mart, a trendy toy company, symbolizing a broader trend in retail [6][8]. - The "Four Kings" now dominating mall spaces include trendy toys, outdoor sports, new energy vehicles, and diverse tea brands, reflecting changing consumer preferences [8][11]. - The vacancy rate in shopping malls has approached 14% in major cities, providing an opportunity for the "Four Kings" to establish a presence [11]. Group 2: Decline of Traditional Brands - The number of cosmetic counters in China has decreased from 15,415 in 2020 to 11,365 in 2022, with low-end cosmetics experiencing the most significant decline [11][12]. - High-end cosmetic brands like Chanel and Lancôme continue to maintain their presence in malls despite overall declines in sales [12][14]. Group 3: New Entrants and Market Dynamics - New energy vehicle brands have become prominent in malls, with Tesla being a pioneer in this space, shifting the focus from traditional car dealerships to experiential retail [18][19]. - The tea beverage market has seen rapid changes, with brands like Nayuki and Heytea adapting to consumer preferences, while others like Tiger Sugar have exited the market [22][24]. Group 4: Future Trends and Opportunities - The article notes that while the "Four Kings" dominate, there are still opportunities for emerging brands like Mao Geping, which has expanded rapidly in the offline market [32][35]. - The future of retail remains uncertain, with the potential for new categories to emerge and replace existing ones, indicating a dynamic and evolving market landscape [36].

Core Viewpoint - L'Oréal emphasizes its commitment to sustainability through innovative initiatives and partnerships, showcasing its efforts at the Shanghai International Carbon Neutral Expo, including the launch of the "Sustainable Innovation Accelerator" and collaborations with various stakeholders to promote sustainable consumption and ecological responsibility [1][3][17]. Group 1: Sustainable Practices and Innovations - L'Oréal's "Sustainable Paradise" concept integrates environmental responsibility with consumer experience, aiming to make sustainability enjoyable and actionable [3][17]. - The "Heart-Moving Carousel" interactive installation at the expo illustrates L'Oréal's focus on refillable products, highlighting the significant weight reduction achieved through its refill strategy, such as a 38% reduction for Lancôme's cream and a 42% reduction for Kiehl's cream [5][7]. - The company has initiated a five-year investment plan of €100 million in the "Sustainable Innovation Accelerator" to support breakthrough technologies in low-carbon solutions and alternative ingredients [7][24]. Group 2: Strategic Collaborations - L'Oréal announced three major cross-industry collaborations at the expo, including a sustainable consumption incentive program with JD.com to bridge the "Say-do-gap" in consumer behavior [8][9]. - The partnership with JD.com aims to enhance consumer engagement in sustainable beauty through a structured incentive program, promoting green consumption habits [8][9]. - L'Oréal's collaboration with Yuan Yi Environmental Technology focuses on comprehensive recycling of unsellable products, reinforcing its commitment to sustainability [10][24]. Group 3: Recognition and Awards - L'Oréal recognized ten carbon reduction pioneer suppliers at the expo, emphasizing the importance of industry-wide participation in carbon reduction efforts [12][19]. - The award criteria include having approved science-based targets and demonstrating replicable low-carbon practices, encouraging more suppliers to join the sustainability movement [12][19]. Group 4: Research and Development - L'Oréal's "Chinese Chip" star product, the Hyaluronic Acid Airy Shampoo, showcases innovative packaging that simplifies recycling by eliminating complex components [16]. - The company adheres to the 3R principles (Replace, Reduce, Recycle) in its product development, aiming to minimize environmental impact [16][24]. - L'Oréal's commitment to green science involves using 1,600 raw materials sourced from 350 plant species, focusing on sustainable practices in cultivation and extraction [16][24].

作为欧莱雅高端品牌部当家花旦的兰蔻传出更换总裁的消息，而这一消息的传出被认为是欧莱雅面对近两年高端品牌部增长放缓局面作出的调整。根据公开 信息，此次兰蔻新继任者为现任欧莱雅集团首席创新官Vania Lacascade，其此前主导了欧莱雅旗下另一护肤品牌薇姿的快速增长。在整体业绩增长放缓、主 要营收贡献部门高端化妆品部门增长乏力的当下，欧莱雅需要增长。而作为高端化妆品部门主要品牌之一的兰蔻则多少承载了这种增长希望。 美妆资深评论人、美云空间电商创始人白云虎告诉北京商报记者，"兰蔻换帅的核心原因是出于'业绩压力'，欧莱雅正面临持续增长的压力，寻求新的增长 是其首要任务，而品牌的增长与否，管理者的调整是第一步"。 根据公开资料，Vania Lacascade有着丰富的美妆从业经验。在Vania Lacascade入职欧莱雅之前，其曾于2002年入职LVMH集团，担任纪梵希品牌国际经理等 职位。2019年11月至2022年12月，Vania Lacascade出任欧莱雅旗下皮肤护理品牌薇姿全球品牌总裁一职，在执掌薇姿期间，Vania Lacascade通过强化薇姿"皮 肤健康"定位等推动品牌转型，在不到两年的时间内助 ...

这次，美妆巨头们的医美跨界，不再只盯着医美围术期护肤，而是直接推出医美器械产品了？ 近 日 ， 资 生 堂 旗 下 全 新 微 针 产 品 Mi c r oCli c k Co n c e n tr a t e 正 式 在 日 本 市 场 上 市 ， 1 . 4ml 售 价 3 6 3 0 0日元（约合人民币1 7 9 1元）。 截图自资生堂官网 在不久前，欧莱雅集团也公布了其微针技术的新动作——即将推出一款名为4 0 0 BOOSTER的 微针美容仪。该产品计划于今年9月在英国美妆零售商Bo o ts首发，定价为2 5 0英镑（约合人民 币2 3 9 4 . 7元），定位高端家用美容仪。 那么，此番欧莱雅们推出的微针类产品，背后的根本目的究竟是什么？微针与美妆的融合究竟 有多大的发展空间？微针能成为美妆企业跨界医美的理想切入口吗？ " 微针是一种在医疗领域非常常见的医疗器械，它能通过不同长度和大小的针头将药物成分导 入皮肤不同层次，以实现治疗作用。医美领域更是经常用于皮肤美容治疗。破皮治疗带来的显 著美容功效正在吸引包括美妆上游在内的企业加入微针赛道。 "多年深耕包括微针在内的医美 资深人士，珀利肤医学总监 ...

Core Viewpoint - The article discusses the rise of "star second-generation" influencers in the live-streaming e-commerce space, highlighting the case of Wang Yichen, the daughter of the famous children's program host Jin Guizi, and her successful entry into the market leveraging her mother's fame [1][3][23]. Group 1: Wang Yichen's Journey - Wang Yichen, known as @金龟子的娃娃 on Douyin, began her journey in live-streaming e-commerce in 2022 and has since gained significant traction, with her account amassing 2.245 million followers [3][8]. - In 2024, her account conducted 154 live-streaming sessions, generating an estimated sales revenue between 77 million to 115 million yuan [3][10]. - The recent 30-day sales estimate for her account reached between 10 million to 25 million yuan, indicating a growing trend in her sales performance [3][10]. Group 2: Content and Audience Engagement - Wang Yichen's content primarily revolves around family life, motherhood, and daily interactions with her mother, Jin Guizi, which resonates well with her audience [4][6]. - The demographic of her followers is predominantly women aged 31 to 40, many of whom grew up watching her mother's shows, creating a strong emotional connection [9]. - Her live-streaming sessions maintain a frequency of three times a week, focusing on affordable daily products, which aligns with her audience's preferences [10][12]. Group 3: Industry Trends and Comparisons - The article notes that Wang Yichen is not alone; many star second-generation influencers are entering the live-streaming market, leveraging their parents' fame to gain initial traction [13][23]. - Other examples include influencers like Xiang Zuo and Ba Tu, who have also successfully transitioned into live-streaming e-commerce, showcasing the trend of celebrity offspring capitalizing on their family backgrounds [15][20]. - The live-streaming e-commerce industry is characterized by a blend of celebrity influence and the necessity for genuine engagement and quality content to maintain consumer trust [24][25].