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告别「烂脸式美白」,一生要白的中国女孩全面觉醒丨2025年轻人焕新「白」皮书
后浪研究所· 2025-07-18 07:04
Core Viewpoint - The article explores the rising demand for skin whitening among young people, highlighting their perceptions, behaviors, and the challenges they face in achieving desired results [2][18][41]. Demand for Skin Whitening - Young people rate the importance of skin whitening at an average of 6.95 out of 10, with demand increasing with age [2][3]. - The demand scores vary by demographic, with urban residents showing slightly higher scores compared to those in lower-tier cities [4]. Skin Sensitivity and Product Selection - A significant portion of young people experience skin sensitivity, with 60.3% reporting occasional reactions and 11.2% experiencing frequent issues [6][8]. - Different age groups prioritize various skincare benefits, with younger individuals focusing on acne treatment while older groups emphasize anti-aging and skin brightening [10]. Misguided Whitening Practices - Many young people engage in ineffective or misguided whitening practices, with 38.4% consuming lemon water and 29.8% taking high doses of Vitamin C [12][13]. - The article identifies common mistakes in whitening routines, such as neglecting sun protection and mixing multiple products, which can lead to adverse effects [22]. Core Whitening Challenges - The primary challenges faced by young people include dull skin tone (70.2%), sun damage recovery (45.7%), and sensitivity concerns (36.4%) [24]. - There is a prevalent concern regarding the effectiveness and safety of whitening products, with 72.2% doubting the claims made by brands [25]. Effective Whitening Ingredients - Vitamin C and niacinamide are the most commonly tried ingredients, but their effectiveness is questioned, with less than 20% reporting successful results [28][30]. - Newer ingredients like "Oxygen White" show promise, with a higher effectiveness rate among users, suggesting a shift towards innovative solutions in the market [41][42]. Conclusion on Whitening Strategies - The article emphasizes the importance of a scientific approach to skin whitening, advocating for safe, effective products, consistent sun protection, and healthy lifestyle choices as the ultimate strategy for achieving lasting results [41][42].