Core Viewpoint - The rise of medical popularization on short video and live streaming platforms has led to both positive and negative outcomes, with a need for regulation to ensure accurate and reliable health information [1][2]. Group 1: Current Situation of Medical Popularization - An increasing number of doctors are engaging in online medical popularization, which has significantly contributed to improving public health literacy and promoting preventive healthcare [1]. - However, some individuals misuse the guise of medical popularization to sell drugs and medical devices, potentially misleading the public and harming health [1]. - Regulatory bodies, including the Central Cyberspace Affairs Commission and the National Health Commission, have issued guidelines to establish clear boundaries for medical advertising and health popularization [1]. Group 2: Demand and Quality of Medical Popularization - There is a substantial public demand for medical popularization, with 92.1% of 1.074 billion online viewers having encountered health content on short video platforms, and 63% regularly following health accounts [2]. - Despite the demand, the supply of quality medical popularization content remains insufficient, with only 31.87% of the population having a good health literacy level as of 2024 [2]. - Medical institutions are encouraged to integrate health popularization into performance evaluations and promotions to motivate healthcare professionals to participate actively [2]. Group 3: Enhancing Medical Popularization - Effective medical popularization should not only focus on quantity and quality but also on making information understandable and applicable to the public [3]. - Innovative formats, such as micro-dramas and talk shows, can help convey medical knowledge in a more engaging manner, thus extending health knowledge beyond clinical settings [3]. - The goal of medical popularization should evolve from merely transferring knowledge to fostering a deeper understanding of medical methods and thinking among the public [3].

Core Insights - The rise of medical popularization on short video and live streaming platforms has led to both positive and negative outcomes, with some individuals misusing the platform for selling drugs and medical devices under the guise of health education [1][2] - Regulatory bodies in China have begun to implement guidelines to standardize medical popularization practices, aiming to protect public health and ensure accurate information dissemination [1][2] Group 1: Demand and Supply of Medical Popularization - There is a significant demand for medical popularization content, with 92.1% of 1.074 billion online viewers having encountered health-related content on short video platforms, and 63% of them regularly following health accounts [2] - Despite the demand, the supply of quality medical popularization content remains insufficient, with the national health literacy level projected to be only 31.87% in 2024, highlighting a considerable gap in health knowledge [2][3] Group 2: Professional Involvement and Innovation - Medical professionals are crucial for effective health education, and initiatives in places like Shanghai and Gansu are encouraging their participation by integrating health education into professional evaluations [2] - Innovative formats such as micro-dramas and stage plays are being utilized to make medical knowledge more accessible and engaging for the public, thereby enhancing understanding and retention [3] Group 3: Goals of Medical Popularization - The objective of medical popularization should extend beyond merely conveying information to fostering a deeper understanding of medical concepts and encouraging proactive health exploration among the public [3] - By promoting high-quality and authoritative health education, the industry can combat misinformation and improve overall societal health literacy, contributing to the broader goal of building a healthier China [3]

Core Viewpoint - The rise of "self-media" in healthcare has led to varying quality in medical popularization, with some "internet celebrity doctors" exploiting their authority for profit, misleading the public under the guise of medical education [1][4][5]. Regulatory Actions - In August, multiple government departments issued a notice to regulate "self-media" medical popularization, aiming to enhance awareness of proper practices and prevent misinformation [1][5]. - The notice emphasizes the need for collaboration among various departments to create a comprehensive regulatory framework for medical popularization [6]. Issues in Medical Popularization - There are numerous instances of "internet celebrity doctors" using their platforms to sell products while masquerading as educators, which violates laws related to internet diagnosis and advertising [4][5]. - The actions of these individuals undermine public trust in the medical profession and can lead to harmful health decisions by patients [5][6]. Recommendations for Improvement - The notice calls for an increase in the supply of quality medical popularization content to diminish the market for misleading information [7]. - It suggests that platforms should implement strict penalties for violations and establish incentives for high-quality medical content [6][7]. Professional Responsibility - Medical professionals are encouraged to focus on their areas of expertise when creating educational content, ensuring that it is based on verified scientific information [10][11]. - The goal of medical popularization should be to enhance public health literacy without commercial motives [11][12]. Platform Responsibilities - Websites must verify the qualifications of accounts producing medical content and ensure that they are held accountable for the accuracy of the information shared [13]. - Platforms are also tasked with preventing disguised advertisements under the pretense of health education [13].

Core Insights - Douyin has significantly expanded its medical science communication ecosystem, with 18,000 new medical certified creators and a total of 71,000 individual certified creators over the past year [1] - The platform has seen over 400 million new medical science content pieces, accumulating more than 500 billion views and 4.2 billion likes, with a 63% year-on-year increase in collections [1] Group 1: Support for Quality Creation - Douyin has implemented exclusive services, traffic support, and topic collaborations to help medical creators overcome communication barriers [3] - A notable example includes Dr. Ye Sheng's series on common pediatric diseases, which achieved over 100 million total views, with one topic reaching over 26 million views [3] - The "Annual Medical Health Science Communication Influential Creators" list was released, featuring 100 experts and institutions, enhancing the influence of the industry [3] Group 2: Collaboration with Authoritative Institutions - Douyin has deepened cooperation with national and local health institutions to promote the dissemination of professional knowledge through themed activities and offline training [4] - Activities like "Health Without Fear" focused on women's health, and the "Be the Master of Your Weight" campaign gathered numerous experts and celebrities, generating over 3 billion views in one month [4] - Training camps for health authors were organized to enhance the science communication capabilities of local medical practitioners [4] Group 3: Upgrading Governance Rules - In the first quarter of 2025, Douyin released a new version of the "Community Medical Health Convention," addressing six major industry pain points with 12 core revisions [5] - The governance scope has expanded from "medical" to "medical and general health," aiming to create a safer environment for creators and users [6] - The platform is committed to encouraging scientific and rigorous content while combating fake doctors and low-quality content to foster a healthy development of the medical science communication industry [6]

Group 1 - The article highlights the increasing involvement of medical students in community health initiatives, providing services such as health education, free medical consultations, and traditional medicine practices in rural areas [1][2][3][5] - Various university teams are conducting health outreach programs, including the "Qinghe Medical Station" practice group and the "Lingzhi Qihui" theoretical presentation team, focusing on educating the elderly about health and wellness [1][2] - The initiatives include interactive learning experiences, such as using herbal remedies and dietary advice to engage community members in understanding traditional Chinese medicine [2][3] Group 2 - The article describes a specific case where a medical team provided emergency assistance on a train, showcasing the practical application of medical training in real-life situations [6][7] - The team, consisting of students and faculty from Hubei Medical College, successfully diagnosed and treated an elderly passenger experiencing health issues during travel, emphasizing the importance of timely medical intervention [7][8] - The experience is portrayed as a valuable educational opportunity for the students, reinforcing their commitment to healthcare and emergency response [8]

Core Viewpoint - The article highlights the growing concern over the phenomenon of "internet celebrity doctors," emphasizing the need for regulation and the establishment of a trustworthy medical information ecosystem [1][4]. Group 1: Issues with Internet Celebrity Doctors - The rise of "internet celebrity doctors" is linked to the increasing demand for health knowledge among the public, coupled with a lack of media literacy and regulatory gaps on short video and live streaming platforms [4][5]. - Some "internet celebrity doctors" exploit this demand by creating misleading content, using anxiety-inducing tactics to attract attention, and promoting unverified treatments or high-priced products [3][4]. - The operational mechanism of these "internet celebrity doctors" includes fabricating medical expertise, creating false cases, and directing traffic to questionable medical institutions, ultimately leading to potential harm for patients [3][5]. Group 2: Proposed Solutions - Addressing the issue requires a multi-faceted approach involving various stakeholders, including stricter platform regulations, enhanced verification of medical qualifications, and accountability for misleading practices [5][6]. - Medical professionals are urged to adhere to ethical standards and prioritize patient health, while the public should improve their ability to discern credible health information [5][6]. Group 3: Positive Examples of Medical Influencers - The article also mentions genuine "internet celebrity doctors" who effectively disseminate accurate medical knowledge through engaging and accessible formats, thereby enhancing public understanding of health issues [7][9]. - Notable figures include Professor Chen Wei, who focuses on scientific weight loss knowledge, and Dr. Li He, who emphasizes cardiovascular health, both of whom have garnered significant followings for their educational content [9][10][15]. - The presence of trustworthy "internet celebrity doctors" is essential to counteract the influence of misleading information and to promote a healthier public discourse around medical topics [19].