（原标题：巧用"媒体+"打造农业"聚宝盆"，韶关拓展"好风物"出山之路） 南方财经记者高慧超 实习生劳倩岚 《方案》提出，要积极拓宽传播路径、创新叙事方法、整合文化资源、畅通供需两端链接，做强做 优"韶州好风物"专题宣传栏目，积极策划开展文化文艺宣传，以文化赋能推动品牌建设、推进产品销 售。同时发挥文化传媒人才优势，成立"媒体+"工作室，以"韶州好风物"直播间为龙头，成立电商联 盟，实现媒体与农文旅产业同频共振。 为此，韶关从线上引流和线下体验入手，利用当前各大电商平台和网络红人的优势资源，让韶关农产品 能够在各大平台"多露脸、混熟脸"。《方案》提出，通过持续在联动发力和国际传播上下功夫，组织协 调各级媒体、省内外网络大V、本土乡村网红及文旅达人，同步依托外宣渠道加大投放传播，促进韶关 更多农特产品走出去。同时发挥电商联盟优势，以"韶州好风物"为牵引形成电商销售合力，让韶关好风 物出圈出彩。 在"媒体+平台建设"方面，《方案》提出建立"韶州好风物"平台渠道，强化与中央和省以及东莞兄弟市 等媒体、省内网络大V和本土自媒体队伍的协调联动、沟通合作，积极用好宣传渠道资源，组织举 办"韶州好风物"短视频大赛，鼓励引导 ...

Core Viewpoint - The article highlights the successful implementation of e-commerce empowerment and graded sales strategies in Wengyuan County, specifically focusing on the promotion of Sanhua plums as a means to enhance farmers' income and drive rural revitalization [2][4]. Group 1: E-commerce Empowerment - Wengyuan County has been exploring ways to convert its ecological advantages into economic benefits, particularly through e-commerce initiatives [2][3]. - A four-day training program was organized to equip local farmers with skills in e-commerce operations, video editing, live streaming, and product grading standards [10][11][12]. - The training aimed to cultivate "digital new farmers" who understand technology, operations, and value differentiation in the market [11][13]. Group 2: Graded Sales Strategy - The implementation of a graded sales model has been established to enhance the pricing of Sanhua plums based on quality indicators such as size, weight, color, and appearance [27][34]. - The "优品优价" (premium quality, premium price) strategy has resulted in an average sales price increase of over 30% compared to previous bulk sales, significantly boosting overall value and farmer income [34][35]. - The graded pricing strategy has received positive market feedback, with successful sales of 4,543 pounds of Sanhua plums generating revenue of 80,989 yuan through live streaming channels [37]. Group 3: Marketing and Brand Building - The village has actively created a "富村直播间" (Rich Village Live Room) to promote local products and attract external collaborations [16][20]. - In June, 34 live streaming sessions were conducted, attracting over 100,000 viewers and showcasing the grading standards and unique qualities of Sanhua plums [18][24]. - Promotional videos related to Sanhua plums have garnered over 400,000 views, enhancing market awareness and brand image [22][38]. Group 4: Future Development - Wengyuan County aims to continue refining grading standards and optimizing its e-commerce matrix to ensure that every Sanhua plum can reach a broader market [42][43]. - The focus is on establishing a sustainable model that not only enhances product quality but also contributes to the long-term development of the local agricultural industry [39][44].