Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Shaoguan to enhance the agricultural market system, promote local specialty products, and boost economic growth through media integration [1][2]. Group 1: Implementation of the "Media+" Initiative - Shaoguan has issued a plan to integrate media resources into the agricultural product supply chain, targeting consumption, foreign trade, cultural tourism, and farmer income [1]. - The initiative aims to create a comprehensive "Media+" strategy tailored for local specialty products such as edible fungi and various fruits [1]. Group 2: Brand Promotion and Marketing Strategies - The plan emphasizes the importance of building a unique brand for Shaoguan's agricultural products and telling the stories of local farmers [2]. - Activities such as brand promotion and tasting events for products like Shaoguan tea and Renhua Gonggan are proposed to enhance product visibility and reputation [2]. Group 3: Media and Platform Development - The establishment of the "Shaozhou Good Scenery" platform is proposed to strengthen collaboration with various media outlets and influencers [3]. - The plan includes organizing a short video competition to encourage the production of quality content that tells the brand's story through mainstream and social media [3]. Group 4: Talent and Network Building - Shaoguan aims to create a network of "Good Shaoguan Network Promoters" to enhance local media outreach and promote agricultural products [3]. - The initiative will also focus on training and developing local influencers to create personalized content that resonates with diverse audiences [3].

Core Viewpoint - The article highlights the successful implementation of e-commerce empowerment and graded sales strategies in Wengyuan County, specifically focusing on the promotion of Sanhua plums as a means to enhance farmers' income and drive rural revitalization [2][4]. Group 1: E-commerce Empowerment - Wengyuan County has been exploring ways to convert its ecological advantages into economic benefits, particularly through e-commerce initiatives [2][3]. - A four-day training program was organized to equip local farmers with skills in e-commerce operations, video editing, live streaming, and product grading standards [10][11][12]. - The training aimed to cultivate "digital new farmers" who understand technology, operations, and value differentiation in the market [11][13]. Group 2: Graded Sales Strategy - The implementation of a graded sales model has been established to enhance the pricing of Sanhua plums based on quality indicators such as size, weight, color, and appearance [27][34]. - The "优品优价" (premium quality, premium price) strategy has resulted in an average sales price increase of over 30% compared to previous bulk sales, significantly boosting overall value and farmer income [34][35]. - The graded pricing strategy has received positive market feedback, with successful sales of 4,543 pounds of Sanhua plums generating revenue of 80,989 yuan through live streaming channels [37]. Group 3: Marketing and Brand Building - The village has actively created a "富村直播间" (Rich Village Live Room) to promote local products and attract external collaborations [16][20]. - In June, 34 live streaming sessions were conducted, attracting over 100,000 viewers and showcasing the grading standards and unique qualities of Sanhua plums [18][24]. - Promotional videos related to Sanhua plums have garnered over 400,000 views, enhancing market awareness and brand image [22][38]. Group 4: Future Development - Wengyuan County aims to continue refining grading standards and optimizing its e-commerce matrix to ensure that every Sanhua plum can reach a broader market [42][43]. - The focus is on establishing a sustainable model that not only enhances product quality but also contributes to the long-term development of the local agricultural industry [39][44].