每经编辑｜陈柯名 据齐鲁晚报，7月27日，有网友爆料，几十辆"老头乐"在经乌高速蔡木山收费站入口处整齐排成两条长队，试图从这里上高速。 7月28日，内蒙古经乌高速公路管理有限责任公司工作人员回应，"老头乐"在蔡木山收费站入口处排队一事发生在几天前，当时收费站工作人员没有让他 们上高速，而是全部劝返。 "法规明确禁止！'老头乐'设计最高时速低于70公里，是不允许上高速的。"这位工作人员介绍，"老头乐"属于低速电动车，按照道路交通安全法和高速公 路交通管理办法的规定，明确禁止上高速。如果遇到"老头乐"上高速的情况，高速方面会联系交警，让交警带其驶离。 据《中华人民共和国道路交通安全法》第六十七条，行人、非机动车、拖拉机、轮式专用机械车、铰接式客车、全挂拖斗车以及其他设计最高时速低于七 十公里的机动车，不得进入高速公路。高速公路限速标志标明的最高时速不得超过一百二十公里。 据《中华人民共和国高速公路交通管理办法》第四条第一款，行人、非机动车、拖拉机、农用运输车、电瓶车、轮式专用机械车、全挂牵引车，以及设计 最高时速低于70公里的机动车辆，不得进入高速公路。 此外，据央广网，"老头乐"一词，最初是市场对廉价劣质电动汽 ...

Group 1 - The phenomenon of "old man happiness" electric vehicles reflects a shift in consumer behavior, where products marketed as "age-friendly" are priced beyond the affordability of younger consumers, who instead rely on shared bicycles for commuting [3][5] - The "silver economy" market is filled with overpriced, single-function products that create new consumption anxieties under the guise of filial piety, leading to a disconnect between product pricing and actual consumer needs [3][8] - Young consumers are increasingly prioritizing immersive experiences over traditional purchases, with significant portions of their income allocated to housing and debt repayment, resulting in a preference for low-cost, immediate gratification options [5][8] Group 2 - The traditional business model of "old man happiness" is failing, as evidenced by the high price of smart massage chairs deterring 90% of potential buyers, while younger consumers still purchase them to demonstrate usage to their parents [8][14] - In contrast, the gaming industry, particularly with strategy games like "Three Kingdoms: Strategy Determination," is innovating by lowering participation barriers and enhancing user experience through strategic gameplay [10][12] - The game's design encourages players to find their unique roles and strategies, mirroring the need for consumers to identify genuine value in products rather than succumbing to superficial demands [10][14] Group 3 - The "Three Kingdoms: Strategy Determination" game exemplifies modern consumption philosophy, where players' choices impact outcomes, reflecting the awakening of young consumers who support environmentally friendly and culturally rich products [16] - The game's mechanics, such as the "Tactics" system, highlight the importance of knowledge and strategy in consumption, encouraging consumers to discern quality products that enhance their lives [16] - The success of the game indicates a broader trend where consumers are willing to invest in experiences that offer cumulative joy and personal growth, moving away from superficial purchases [14][16]