Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones: Old Brand Map Zone, Old Brand Product Zone, Live Streaming Zone, and Platform Promotion Zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The Old Brand Product Zone showcases classic products such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products like "Beijing You Li" and the "Jingjing Tiger" series, highlighting the achievements in revitalizing old brands and supporting consumption [1] - The "Jingqi Direct Sale" platform launched the "Old Brand Online Map 1.0," which utilizes an interactive screen for visual operations, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's old brands [1] - This initiative enriches the brand matrix of old brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises [1]

Core Insights - The "Jingqi Direct Sale" exhibition area at the service trade fair features four main thematic zones, including a time-honored brand map zone, a time-honored product zone, a live streaming zone, and a platform promotion zone, creating an immersive interactive space for display, experience, and consumption [1] Group 1 - The exhibition showcases classic products from time-honored brands such as Beibingyang soda, Yili biscuits, and Wuyutai tea, along with cultural and creative products under the "Beijing You Li" brand and self-owned brand tea products, highlighting the achievements of "Jingqi Direct Sale" in promoting the youthfulness of time-honored brands and consumer assistance [1] - The "Jingqi Direct Sale" platform launched the "Time-Honored Brand Online Map 1.0" at the fair, which utilizes an interactive large screen for visual operation, presenting the historical culture, brand stories, and digital transformation achievements of Beijing's time-honored brands [1] - This initiative enriches the brand matrix of time-honored brands on the platform and creates a new window for digital brand communication, facilitating a one-stop cloud experience for consumers to explore the century-old craftsmanship of Beijing enterprises, thus enabling a two-way empowerment of brand culture and consumer experience [1]

在服贸会供应链与商务服务专题展区，首都国企综合性电商平台"京企直卖"再度参展，并首次发布"老 字号线上地图1.0"，以数字化助力老字号创新发展。 通过该地图，用户可一站式"云游"75家老字号，了解其历史文化、品牌故事和数字化转型成果，从"知 道老字号"逐渐变为"懂老字号的好"。 今年服贸会，科技与文化的融合程度更高。老字号线上地图正是数字化展示、传播老字号文化的新窗 口。食品、服装、礼品、服务、家居、珠宝，进入京企直卖小程序，点击进入老字号线上地图，就能看 到如便宜坊、六必居、丰泽园、红都等老字号的品牌故事。这些老字号的产品均已在京企直卖平台上 线，用户可查看商品并一键下单。 记者：孙杰 展台里，大明眼镜、同升和两家老字号亮相，让观众能触摸老字号的文化。北京一商创信科技公司总经 理程彬表示，未来京企直卖平台将更加突出老字号聚合平台的特色化定位。 服贸会是这家国企特色电商平台成长的见证者。去年首次亮相服贸会，让平台的知名度有了很大的提 升，一些展商找到平台建立联系探讨合作，部分产品已开始陆续进入平台。程彬期待，能通过服贸会平 台寻找到更多优质合作伙伴。 来源：北京日报客户端 ...